
Innovation Meeting - Trends in Advertising and Marketing 4.0
Trends in Advertising and Marketing 4.0
We invite you to this Innovation Meeting where we will discuss trends in advertising and Marketing 4.0, the evolution of Marketing departments in companies with different moments of maturity..

Moderator: Antonio Crous:
Experienced Marketing Leader with a proven track record in driving growth and profit and loss (P&L) results, working across various categories within FMCG (Beverage, Food, Bakery and Spirits). Leading some of the most important brands in Spain (Coca-Cola, Donettes, Fanta, Ballantine's...).
Guests:
Dani Muñoz de B-Bruce
Brand consultant with extensive experience in developing leading brands in the market. Branding project management leader at national and international level.
Helena Perelló de Atrápalo
She is passionate about communication, design, creativity and technology at the service of people. In permanent beta phase, aware that the only constant is constant change.
Carlos García de MediaMarkt
Marketing Director with 15 years of experience in leading consumer products and retail companies: MediaMarkt, PepsiCo, Reckitt Benckiser and Ferrero. In charge of leading brands such as Cola Cao, Kinder, Pepsi, Gatorade and Lay's/Doritos.

Workshop about Creativity and flexibility: keys for living in changing times
Date: Wednesday 19 July 2023
Time: 19:00 - 22:00
Venue: Calle Aragón 55 | Room 504

Workshop 2 about Identify and experience your emotions
Date: Friday 30 June 2023
Time: 12:00 - 15:00
Venue: Calle Aragón, 55 | Sala: 502

Workshop on Identifying and Experiencing your Emotions
Date: Wednesday 28th June 2023
Time: 19:00 - 22:00
Venue: Calle Aragón 55 | Room 504

Workshop 2 on Trust and Empathy, the Essence of Collaboration
Date: Wednesday 14th June 2023
Time: 19:00 - 22:00
Venue: Calle Aragón 55 | Room 504

Workshop about Confidence and Empathy, the essence of cooperation
Date: Friday 02 June 2023
Time: 12:00 - 15:00
Venue: Calle Aragón, 55 | Sala: 502

Soft Skills Workshop on Attitudes and Beliefs that Define your Path
Date: Wednesday 31 May 2023
Time: 19:00h - 22:00h
Venue: Carrer d'Aragó, 55 | Room: 204

Soft skills 1 workshop about Attitudes and beliefs that mark your way
Date: Friday 26 May 2023
Time: 12:00 - 15:00
Venue: Calle Aragón, 55 | Sala: 502

Innovaction University Challenge 2023
Date: Saturday 13th May 2023
Time: 09:30 - 14:00h
Where: Calle Aragó 55 - Ágora Hall