Master in Marketing and Sales Management
- Full Time
- October 2023
- English
Master in Marketing and Sales Management
The Master in Marketing & Sales Management is designed to train professionals that will become leaders of change and will know how to turn market opportunities into competitive advantages for companies.
Consumers’ demands increase with every passing day — they interact and seek to forge bonds with brands that share their values; it’s not enough to persuade them.
With this in mind, this all-in-one programme will teach you how to manage an organisation from a strategic point of view and how to execute and make decisions that require an in-depth knowledge of this new consumer/prosumer.
Study Programme
Commercial and Marketing Planning in Organizations - 5 ECTS
- Detecting opportunities and strengths
- Planning based on the macro-environment
- Choice of strategic criteria
- Evaluations based on the states of nature of the business
Market Research, Information Management and Decision-Making - 5 ECTS
- Consumer behaviour
- Information for making Marketing decisions
- Designing market studies
- Quantitative analysis
Financial Impact of Strategic Decisions - 5 ECTS
- Analysis of financial statements
- Cost analysis
- Budgetary management
- Analysis of investment projects
Marketing in Digital Environments - 5 ECTS
- Online trends and strategies
- Business models
- The online consumer
- Introduction to digital tactics (SEO, SEM, social media, etc.)
- Website structure and results analysis
Value Creation in the Company - 5 ECTS
- Marketing strategies
- The Marketing process: Customer orientation
- Developing the value proposition
- Brand construction and management
Delivering Value to the Customer - 5 ECTS
- Integrated communication in Marketing
- The 4 Cs and 6 Ms of Marketing
- Media planning
- Campaign strategies
- Key factors in internal communication
- Distribution
Sales and Commercialization Strategies - 5 ECTS
- Strategic sales planning
- Sales policies
- Sales techniques
- Sales forecasts
Customer and Key Account Management: New Commercial Organization Models - 5 ECTS
- Definition of the internationalization strategy and plan
- Internationalization strategies and models
- Consultative selling
- The phases of selling
- Remuneration of the sales team
- Sales team management and supervision
- Key Account Management
- CRM (Customer Relationship Management)
Commercial strategies of Customer-Centric Marketing - 5 ECTS
- What does being customer-centric really mean?
- Product Marketing vs Customer Marketing
- Customer analysis and knowledge
- New customer activation
- The RFM customer segmentation model
- Customer loyalty
- Calculating customer value
- Losing and retrieving customers
- Customer-centric organizations and strategy
- Customer Experience Management
- Category Management
- Customer Equity vs Brand Equity
- New customer experience paradigms
15 ECTS
This is far more than just a research project required to gain a Master qualification. It is the optimal time and place to combine all your academic experience, professional ambition, personal vision and creativity. It is your opportunity to put all the knowledge and skills you have acquired into practice and work towards the goals you set yourself. More info.
Specific Master’s Degree in Digital Marketing & E-Commerce
Full Time 60 ECTS
Spanish or English
Official Admissions 260
Lifelong Learning Master's Degree in Digital Marketing & E-Commerce
Hybrid Learning 60 ECTS
Spanish
October intake 2023
EAE Business School’s Specific Master’s Degree in Marketing and Sales Management and Universidad Politécnica de Catalunya’s (UPC) Official Master’s Degree in Marketing Management, mention in Commercial Management.
April Intake 2024
FULL TIME
EAE Business School’s Specific Master’s Degree in Marketing & Gestión Comercial, and an official Master's degree in Marketing Management, specialization in Universitat de Lleida's (UdL) Master's degree in Sales Management. *
Check here
* Degree in verification process
Master's Director
Fátima Vila (Full Time Español) PhD of Communication at Universidad Complutense de Madrid and Bachelor’s in Journalism at the University of Sevilla. Master’s degree in International Online Marketing at ESCI, Pompeu Fabra, and expert in Corporate Communication and Political Propaganda at the University of Sevilla.
Andrew Frank Ward (Full Time English) PhD in chemistry from the University of Wales & more than 20 years of senior management experience rooted mainly in fast-moving consumer goods; from R&D to marketing, sales and public relations, coupled with a professional portfolio that includes large organizations such as Mars, Pepsico and AntibodyBCN.
Alejandro Alegret (Hybrid Learning) PhD specialised in Distribution and Sales Strategies at UIC. Programme for Executive Development at IESE. Economist at UB and at Nottingham Trent University. More than 15 year in Trade Marketing in sectors such as Mass Consumption and Pharma. Currently, he works as a consultant in commercial organisation and corporate strategy projects.
Key Points
1. Efficiency
Gain a command of the key techniques and information sources, with in-depth insight into creating a marketing, sales and competitive intelligence information system.
2. Vision
Detect the opportunities and risks involved in the latest marketing and learn to adapt the company to this new competitive landscape.
3. Strategy
Analyse the market situation, define the different scenarios and spot opportunities for developing the marketing strategy.
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EdUniversal
#2 Spain & #42 World
2022
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QS
#3 Spain
2021
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El Mundo
#2 Spain
2022
Admission
Expert and personalised advice on the most highly demanded profiles in the marketplace. We guide you professionally based on your profile and goals in order to help you choose the path with the greatest professional impact.
WE’LL ATTEND TO ANY INQUIRY YOU MAY HAVE DURING THE 6 STEPS OF THE ADMISSION AND ADVICE PROCESS
What does the admission process for a Master involve?
Initial Information/Admission Request
Once completed, we’ll assign you one of our expert advisors that will get in touch with you.
Interview with the Admissions Department
We’ll evaluate your professional and academic profile and, together, we’ll assess your eligibility for advancing towards a Master’s level based on your professional goals.
Formal Presentation of the Admission Form:
What documents do I need in order to apply for admission to a Master? You will have to send us the following documentation, which we’ll analyse and verify in order to compose your admissions report:
- Updated CV
- Motivation Letter
- Academic and/or Professional Letter of Recommendation
- Last/Ongoing Degree Certificate
- Admission Test (if required)
- Language Certificate (if required)
Admissions Committee
Your advisor will be in charge of defending your application in front of the Committee.
Process Resolution
We’ll inform you on the result of the process.
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Booking and Assign You a Spot
You will have 3 to 5 days to make the payment for the inscription.
Fee
Request information and consult our grants and discounts with the admissions team
Full Time Spanish
- 17.000€ - October 2023
- 17.500€ - April 2024
Full Time English
- 18.000€ - October 2023
- 18.500€ - April 2024
Hybrid Learning
- 13.500€ - October 2023
- 12.900€ - April 2024
Perfil según modalidad
Full Time Español
2 años experiencia media
91% participantes internacionales
18 nacionalidades
Full Time Inglés
2 años experiencia media
89% participantes internacionales
38 nacionalidades
Hybrid Learning
5 años experiencia media
88% participantes internacionales
21 nacionalidades
Employment
You will get a tailor-made career plan from our Careers department and our Entrepreneur department, with personalised services for academic training and guidance that will multiply your professional opportunities and extend them to any country in the world.
- Marketing Director
- Commercial Director
- Business Director
- Commercial Consultant
- Marketing Technician
- Commercial Technician
- Category Manager
- Key Account Manager
- Head of Trade Marketing
- Head of Marketing
- Head of Sales
Where do EAE Students Work?
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