Master in Marketing and Sales Management
- Multiples Modalities
- October 2025
- 10 months
- Spanish & English
Up to 25% financial aid.
Presentation of the Master in Marketing and Commercial Management of EAE Barcelona
Lead the commercial strategy in a global and dynamic environment
The Master in Marketing and Sales Management at EAE Barcelona prepares you to face the challenges of marketing and sales in a context of digital transformation and globalization. This program offers comprehensive training in sales management and marketing strategies, focusing on identifying opportunities, optimizing commercial management, and designing innovative strategies that boost business competitiveness.
The program is available in a full-time format for students who want to fully commit to their growth, and a hybrid option, ideal for balancing studies with other professional responsibilities.
Transform yourself into the commercial leader that companies need to turn opportunities into competitive advantages!
Objectives of the programme
The Master in Marketing and Sales Management aims to prepare professionals capable of:
- Developing innovative commercial strategies by combining digital and traditional marketing to maximize impact in a competitive business environment.
- Promoting the integration between marketing and sales by leading teams and projects that create value for the company and align both strategic areas.
- Leveraging advanced digital tools and techniques to analyze trends, interpret data, and make informed decisions in a context of digital transformation.
- Designing ethical and sustainable business strategies that meet market demands and enhance corporate social responsibility.
- Creating customer-centric marketing campaigns that address market needs and align with social responsibility objectives.
- Developing commercial plans that align corporate objectives with opportunities and challenges in competitive markets.
Why choose EAE Barcelona?
Study in one of Europe’s leading innovation and technology hubs, home to global events like the Mobile World Congress.
Our professors have solid professional and academic experience, providing you with real and applicable knowledge for the corporate and entrepreneurial world
Build a strong network of contacts through our events and international community of students, professors, and leading companies
EAE holds prestigious accreditations, and our alumni network is present in companies worldwide
Develop your career according to your aspirations with the support of our Career Development Center or our Entrepreneurship and Innovation Hub
Our Master in Marketing and Commercial Management is recognized by the best international rankings
EAE Business School stands out in the most relevant national and international rankings, thanks to its prestige, academic excellence and global projection.
EAE Business School Rankings 2024
EAE Business School is accredited by the Spanish Association of Business Schools (AEEDE), a mark of academic excellence that distinguishes the best business schools in Spain. This recognition confirms that our programs meet the highest quality standards, aligned with the needs of the global business market.
Who is this programme aimed at?
To access the Master in Marketing and Sales Management, candidates must have a background in one of the following areas:
- Social Sciences
- Architecture
- Engineering (various specialties)
Students with prior studies in Business Administration or Market Research are exempt from additional training requirements. For all other profiles, the following courses must be completed:
- Fundamentals of Marketing
- Fundamentals of Statistics (depending on previous experience)
Why study this Master in Marketing and Sales Management?
- Gain a strategic vision of marketing and sales, combining digital and traditional techniques to lead projects in a dynamic business environment.
- Prepare to tackle today’s market challenges, applying your knowledge to real-world situations and practical projects from day one.
- Enhance your professional profile with digital transformation skills, using advanced tools to optimize marketing and sales management.
- Develop essential leadership and managerial skills, such as negotiation, teamwork, and coordination of unified marketing and sales strategies.
- Expand your professional network, collaborating with experts and peers in an international and multicultural environment.
Timetable
Full Time
< October 2025 >
(On Site)
10 months / Official master’s degree
Monday to Thursdays and two Fridays per month (intensive morning or afternoon schedule).
Hybrid
< October 2025 >
(Remote + On Site Residential)
10 months
Mondays and Wednesdays remotely, plus a two-week on-site residential session in Barcelona.
Study Programme
Management and Direction in the Organization
- Market Research, Information Management, and Decision-Making
- Financial Impact of Strategic Decisions
- Business and Marketing Planning Process in Organizations
Strategic Marketing Management
- Marketing in Digital Environments
- Customer Management and Key Accounts
- Communications Strategies
Strategic Market Planning and Go to Market
- Sales and Marketing Strategies
- Customer-Centric Marketing Business Strategies
Final Master’s Thesis
- The Final Master’s Thesis is an opportunity to apply the knowledge acquired throughout the master’s program, combining research, creativity, and strategic analysis to develop a comprehensive business plan for a real organization. This project allows students to integrate theory and practice, addressing real-world challenges and proposing innovative and feasible solutions. More info.
Development and management in market-oriented organizations
- Development of business and corporate strategies
- Market research
- Finance and management control for commercial and marketing directors
- Business ecosystem, open innovation, and new ventures in the digital age
New marketing for 21st-century businesses
- The new customer mindset and a customer-centric vision
- Value creation in business: from brand strategy to product strategy
- Omnichannel approaches: the new paradigm of distribution strategy
- Delivering value to the customer: communication and sustainability
Building innovative value propositions based on Market and Customer Insights
- Commercial strategy: managing alliances and strategic clients
- Sales network management and adaptation to change
- Business analytics and commercial forecasting models
Final Master’s Thesis
- The Final Master’s Thesis is an opportunity to apply the knowledge acquired throughout the master’s program, combining research, creativity, and strategic analysis to develop a comprehensive business plan for a real organization. This project allows students to integrate theory and practice, addressing real-world challenges and proposing innovative and feasible solutions. More info.
Degree
According to modality
Format: Full Time
- Credits: 60 ECTS
- Language: Spanish & English
Format: Hybrid learning
- Credits: 60 ECTS
- Language: Spanish
One master, two qualifications: EAE and UdL
Upon successfully completing your programme, you will receive a dual diploma:
Full Time
- Institutional Master in Marketing and Sales from EAE Business School
- Official Master in Marketing Management (mention in Sales Management), from the Universitat de Lleida (UdL)
Check here the Registry of Universities, Centers and Degrees (RUCT)
Hybrid learning
- Institutional Global Master in Marketing and Sales from EAE Business School
- Institutional Master in Continuous Learning in Marketing and Sales from the Universitat de Lleida (UdL)
Student’s profile
Full Time
2 years average experience
89% international participants
38 nationalities
Hybrid learning
5 years average experience
88% international participants
21 nationalities
Our methodology
At EAE Barcelona we combine theory and practice with methods that maximize your participation:
- Real-world problem and case resolution.
- Master classes taught by expert professors with business experience.
- Collaborative projects, guided debates, and problem-based learning.
- Simulations, role-playing games, and flipped classrooms to connect theory and practice.
- Virtual forums, debates, and teamwork to promote interaction and the exchange of ideas.
Our practical approach prepares you to lead in a dynamic professional environment.
Master’s Director
Alejandro Alegret
PhD specializing in Distribution and Sales Strategies from UIC. PDD from IESE. Economist from UB and Nottingham Trent University. Over 15 years of experience in Trade Marketing in sectors such as Consumer Goods and Parapharmacy. Currently works as a consultant on commercial organization and corporate strategy projects.
Roberta Giannini
Program Director at EAE Business School and consultant in communication strategy and business development. With over 20 years of experience, she has worked with medical technology companies and entrepreneurs in developing innovative strategies.
Chelo Morillo Palomo
Doctorate in Communication from Ramón Llull University, Master's in Marketing from ISM Barcelona, Postgraduate in Business Management from the University of Barcelona, and Bachelor's in Sociology from the University of Barcelona. Chelo Morillo, Vice Dean of Academic Planning at EAE, also has over 20 years of experience in marketing management, communication, and branding in the private sector, as well as a decade of teaching experience at EAE Business School. She is also the author of the book "Marca Barcelona: Creación de una Identidad."
Professional outcomes
55% of our students find opportunities before graduation and 45% after
Explore the career opportunities that will connect you with the success you deserve:
- Chief Marketing Officer
- Marketing Director
- Commercial Director
- Sales Manager
- Product / Brand Manager
- Marketing Consultant
- Marketing Specialist
- Customer Service
- Key Account Manager
- Account Executive
- Head of Sales
- Head of Marketing
Where do EAE Students Work?
Graduates of the Master in Marketing and Sales Management at EAE Barcelona stand out as leaders in globally renowned companies. You could be the next to take the leap! Some of these companies include:
Admission Process
Initial information (admission)
Once completed, we’ll assign you one of our expert advisors that will get in touch with you.
Interview with the Admissions Department
We’ll evaluate your professional and academic profile and, together, we’ll assess your eligibility for advancing towards a Master’s level based on your professional goals.
Formal presentation of the admission form
- Updated CV
- Motivation Letter
- Academic and/or Professional Letter of Recommendation
- Last/Ongoing Degree Certificate
- Admission Test (if required)
- Language Certificate (if required)
Admissions Committee
Your advisor will be in charge of defending your application in front of the Committee.
Process resolution:
We’ll inform you of the result of the process.
Booking and assigning you a spot
You will have 5 days to pay the enrollment fee to secure your spot
Frequently Asked Questions about Master in Marketing and Sales Management
Students acquire skills in strategic planning, market research, information management, decision-making, digital marketing, and commercial team leadership.
Graduates of the program can take on roles such as Marketing Director, Commercial Director, Category Manager, Key Account Manager, or Trade Marketing Manager.
The program features dedicated modules on digital marketing, focusing on current trends, online strategies, SEO, SEM, and social media management
Through training in leadership skills, team management, and motivation, students learn how to coordinate and guide commercial teams to achieve strategic goals.
