Master Program in Marketing and Sales Management
- Full Time
- October 2023
- English
Official Master’s Degree in Marketing Management
mention in Commercial Management
Intake October 2023
Full Time 60 ECTS
English or Spanish
Official Admissions 260
Master Program in Marketing and Sales Management
Next Level Marketing: Get ready to face any challenge!
Designed by leading professionals of the industry, this programme turns professionals into experts, taking your knowledge to the next level and turning you into a leader with the power to transform, inspire and produce tangible impact. You will be a strategist, capable of leading change in your company through innovation and you will learn how to turn market opportunities into competitive and differential advantages.
Profile
2 years Average Experience
89% International Participants
31 Nationalities
Designed by leading professionals of the industry, this programme turns professionals into experts, taking your knowledge to the next level and turning you into a leader with the power to transform, inspire and produce tangible impact. You will be a strategist, capable of leading change in your company through innovation and you will learn how to turn market opportunities into competitive and differential advantages.
Analyse the state of the market, define the different scenarios and determine the opportunities in order to design a marketing strategy.
A challenging and demanding programme that will forever change your professional profile, whether it’s focus on Brand, Communication, Sales and/or Marketing management
Master the sources and techniques of information acquisition and carry out an in-depth exploration on how marketing, sales and competitive intelligence information systems are created.
Analyse the market’s situation, detect opportunities and risks, define the different scenarios and develop the best marketing strategy, paying attention to the new trends and learning to adapt the company to this new competitive environment. You will master the most advanced tools and softwares to optimise your campaigns.
-
EdUniversal
#2 Spain & #42 World
2022
-
QS
#3 Spain
2021
-
El Mundo
#2 Spain
2022
Study Programme
Commercial and Marketing Planning in Organizations - 5 ECTS
- Detecting opportunities and strengths
- Planning based on the macro-environment
- Choice of strategic criteria
- Evaluations based on the states of nature of the business
Market Research, Information Management and Decision-Making - 5 ECTS
- Consumer behaviour
- Information for making Marketing decisions
- Designing market studies
- Quantitative analysis
Financial Impact of Strategic Decisions - 5 ECTS
- Analysis of financial statements
- Cost analysis
- Budgetary management
- Analysis of investment projects
Marketing in Digital Environments - 5 ECTS
- Online trends and strategies
- Business models
- The online consumer
- Introduction to digital tactics (SEO, SEM, social media, etc.)
- Website structure and results analysis
Value Creation in the Company - 5 ECTS
- Marketing strategies
- The Marketing process: Customer orientation
- Developing the value proposition
- Brand construction and management
Delivering Value to the Customer - 5 ECTS
- Integrated communication in Marketing
- The 4 Cs and 6 Ms of Marketing
- Media planning
- Campaign strategies
- Key factors in internal communication
- Distribution
Sales and Commercialization Strategies - 5 ECTS
- Strategic sales planning
- Sales policies
- Sales techniques
- Sales forecasts
Customer and Key Account Management: New Commercial Organization Models - 5 ECTS
- Definition of the internationalization strategy and plan
- Internationalization strategies and models
- Consultative selling
- The phases of selling
- Remuneration of the sales team
- Sales team management and supervision
- Key Account Management
- CRM (Customer Relationship Management)
Commercial strategies of Customer-Centric Marketing - 5 ECTS
- What does being customer-centric really mean?
- Product Marketing vs Customer Marketing
- Customer analysis and knowledge
- New customer activation
- The RFM customer segmentation model
- Customer loyalty
- Calculating customer value
- Losing and retrieving customers
- Customer-centric organizations and strategy
- Customer Experience Management
- Category Management
- Customer Equity vs Brand Equity
- New customer experience paradigms
15 ECTS
This is far more than just a research project required to gain a Master qualification. It is the optimal time and place to combine all your academic experience, professional ambition, personal vision and creativity. It is your opportunity to put all the knowledge and skills you have acquired into practice and work towards the goals you set yourself. More info.
Master's Director
Andrew Frank Ward
PhD in chemistry from the University of Wales & more than 20 years of senior management experience rooted mainly in fast-moving consumer goods; from R&D to marketing, sales and public relations, coupled with a professional portfolio that includes large organizations such as Mars, Pepsico and AntibodyBCN.
EAE Business School’s Specific Master’s Degree in Marketing and Sales Management and Universidad Politécnica de Catalunya’s (UPC) Official Master’s Degree in Marketing Management, mention in Commercial Management.
Admission
Expert and personalised advice on the most highly demanded profiles in the marketplace. We guide you professionally based on your profile and goals in order to help you choose the path with the greatest professional impact.
1. Initial Information/Admission Request
Once completed, we’ll assign you one of our expert advisors that will get in touch with you.
2. Interview with the Admissions Department
We’ll evaluate your professional and academic profile and, together, we’ll assess your eligibility for advancing towards a Master’s level based on your professional goals.
3. Formal Presentation of the Admission Form:
What documents do I need in order to apply for admission to a Master? You will have to send us the following documentation, which we’ll analyse and verify in order to compose your admissions report:
- Updated CV
- Motivation Letter
- Academic and/or Professional Letter of Recommendation
- Last/Ongoing Degree Certificate
- Admission Test (if required)
- Language Certificate (if required)
4. Admissions Committee
Your advisor will be in charge of defending your application in front of the Committee.
5. Process Resolution
We’ll inform you on the result of the process.
6. Booking and Assign You a Spot
You will have 3 to 5 days to make the payment for the inscription.
Employment
You will get a tailor-made career plan from our Careers department and our Entrepreneur department, with personalised services for academic training and guidance that will multiply your professional opportunities and extend them to any country in the world.
- Marketing Director
- Commercial Director
- Business Director
- Commercial Consultant
- Marketing Technician
- Commercial Technician
- Category Manager
- Key Account Manager
- Head of Trade Marketing
- Head of Marketing
- Head of Sales
-
Master in Digital Marketing & E-Commerce Marketing, Communication & SalesThe EAE Barcelona Master in Digital Marketing & E-Commerce is an innovative and powerful programme, with a practical and professional orientation
-
Máster en Comunicación Corporativa & Brand Management Marketing, Communication & SalesAprende management, marketing y comunicación para adquirir una cultura directiva transversal
-
Máster en Dirección de Marketing Marketing, Communication & SalesEAE Barcelona’s Master’s in Marketing Management will allow you to apply technical knowledge, analytic-strategic skills and managerial-operational competencies that will help you develop marketing policies capable of creating goods and services, detect new markets and seize business opportunities in this new global context.
-
Máster en UX & Customer Experience Marketing, Communication & SalesAnaliza tus clientes para ofrecerle productos, servicios y experiencias con las que conecten
-
Máster en Psicología y Comportamiento del Consumidor Marketing, Communication & SalesEAE Barcelona’s Master in Psychology and Consumer Behaviour will teach you how to transform information into business insights, understanding how social and economic changes can turn into trends that contribute to finding new ways of growing for the company.
