Mkt & GesCom

Master Program in Marketing and Sales Management

  • Full Time
  • October 2023
  • English
Early bird discount
Official Degree

Official Master’s Degree in Marketing Management
mention in Commercial Management

Intake October 2023

Full Time 60 ECTS
English or Spanish
Official Admissions 260

Master Program in Marketing and Sales Management

Next Level Marketing: Get ready to face any challenge!

Designed by leading professionals of the industry, this programme turns professionals into experts, taking your knowledge to the next level and turning you into a leader with the power to transform, inspire and produce tangible impact. You will be a strategist, capable of leading change in your company through innovation and you will learn how to turn market opportunities into competitive and differential advantages.

Full Time

10 Months

Monday to thursdays and two fridays per month (intensive morning or afternoon schedule)


  • 2 years Average Experience
    89% International Participants
    31 Nationalities

Key Points

Designed by leading professionals of the industry, this programme turns professionals into experts, taking your knowledge to the next level and turning you into a leader with the power to transform, inspire and produce tangible impact. You will be a strategist, capable of leading change in your company through innovation and you will learn how to turn market opportunities into competitive and differential advantages.

Analyse the state of the market, define the different scenarios and determine the opportunities in order to design a marketing strategy.

A challenging and demanding programme that will forever change your professional profile, whether it’s focus on Brand, Communication, Sales and/or Marketing management

Master the sources and techniques of information acquisition and carry out an in-depth exploration on how marketing, sales and competitive intelligence information systems are created.

Analyse the market’s situation, detect opportunities and risks, define the different scenarios and develop the best marketing strategy, paying attention to the new trends and learning to adapt the company to this new competitive environment. You will master the most advanced tools and softwares to optimise your campaigns.

Rankings Master in Marketing
  • Ed universal


    #2 Spain & #42 World


  • Logo QS Bueno


    #3 Spain


  • El Mundo

    El Mundo

    #2 Spain


Study Programme


Commercial and Marketing Planning in Organizations - 5 ECTS

  • Detecting opportunities and strengths
  • Planning based on the macro-environment
  • Choice of strategic criteria
  • Evaluations based on the states of nature of the business


Market Research, Information Management and Decision-Making - 5 ECTS

  • Consumer behaviour
  • Information for making Marketing decisions
  • Designing market studies
  • Quantitative analysis


Financial Impact of Strategic Decisions - 5 ECTS

  • Analysis of financial statements
  • Cost analysis
  • Budgetary management
  • Analysis of investment projects


Marketing in Digital Environments  - 5 ECTS

  • Online trends and strategies
  • Business models
  • The online consumer
  • Introduction to digital tactics (SEO, SEM, social media, etc.)
  • Website structure and results analysis

Value Creation in the Company - 5 ECTS

  • Marketing strategies
  • The Marketing process: Customer orientation
  • Developing the value proposition
  • Brand construction and management


Delivering Value to the Customer - 5 ECTS

  • Integrated communication in Marketing
  • The 4 Cs and 6 Ms of Marketing
  • Media planning
  • Campaign strategies
  • Key factors in internal communication
  • Distribution

Sales and Commercialization Strategies - 5 ECTS

  • Strategic sales planning
  • Sales policies
  • Sales techniques
  • Sales forecasts


Customer and Key Account Management: New Commercial Organization Models - 5 ECTS

  • Definition of the internationalization strategy and plan
  • Internationalization strategies and models
  • Consultative selling
  • The phases of selling
  • Remuneration of the sales team
  • Sales team management and supervision
  • Key Account Management
  • CRM (Customer Relationship Management)


Commercial strategies of Customer-Centric Marketing - 5 ECTS

  • What does being customer-centric really mean?
  • Product Marketing vs Customer Marketing
  • Customer analysis and knowledge
  • New customer activation
  • The RFM customer segmentation model
  • Customer loyalty
  • Calculating customer value
  • Losing and retrieving customers
  • Customer-centric organizations and strategy
  • Customer Experience Management
  • Category Management
  • Customer Equity vs Brand Equity
  • New customer experience paradigms


This is far more than just a research project required to gain a Master qualification. It is the optimal time and place to combine all your academic experience, professional ambition, personal vision and creativity. It is your opportunity to put all the knowledge and skills you have acquired into practice and work towards the goals you set yourself. More info.

Master's Director

DP MKT&SLS - Andrew Ward

Andrew Frank Ward

PhD in chemistry from the University of Wales & more than 20 years of senior management experience rooted mainly in fast-moving  consumer goods; from R&D to marketing, sales and public relations, coupled with a professional portfolio that includes large  organizations such as Mars, Pepsico and AntibodyBCN.

You will obtain two Degrees: EAE and UPC

EAE Business School’s Specific Master’s Degree in Marketing and Sales Management and Universidad Politécnica de Catalunya’s (UPC) Official Master’s Degree in Marketing Management, mention in Commercial Management.


We’ve got your back from even before you get started

Expert and personalised advice on the most highly demanded profiles in the marketplace. We guide you professionally based on your profile and goals in order to help you choose the path with the greatest professional impact.

We’ll attend to any inquiry you may have during the 6 steps of the admission and advice process

1. Initial Information/Admission Request

Once completed, we’ll assign you one of our expert advisors that will get in touch with you.

2. Interview with the Admissions Department

We’ll evaluate your professional and academic profile and, together, we’ll assess your eligibility for advancing towards a Master’s level based on your professional goals.

3. Formal Presentation of the Admission Form:

What documents do I need in order to apply for admission to a Master? You will have to send us the following documentation, which we’ll analyse and verify in order to compose your admissions report:

- Updated CV

- Motivation Letter

- Academic and/or Professional Letter of Recommendation

- Last/Ongoing Degree Certificate

- Admission Test (if required)

- Language Certificate (if required)

4. Admissions Committee

Your advisor will be in charge of defending your application in front of the Committee.

5. Process Resolution

We’ll inform you on the result of the process.

6. Booking and Assign You a Spot

You will have 3 to 5 days to make the payment for the inscription.


There are many professional paths you can choose and we’ll be there, right next to you, no matter which one you choose

You will get a tailor-made career plan from our Careers department and our Entrepreneur department, with personalised services for academic training and guidance that will multiply your professional opportunities and extend them to any country in the world.


  • Marketing Director
  • Commercial Director
  • Business Director
  • Commercial Consultant
  • Marketing Technician
  • Commercial Technician
  • Category Manager
  • Key Account Manager
  • Head of Trade Marketing
  • Head of Marketing
  • Head of Sales
Student salary increase
Want to start their own business
Change jobs before graduating
EAE Institución Superior de Formación Universitaria, S.L. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE Institución Superior de Formación Universitaria, S.L., Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.