Mkt & GesCom

Master in Marketing and Sales Management

  • Official Degree
  • Intake 2024
  • English
Early Bird Discount Abierta Convocatoria 2024 | Open Call 2024

Master in Marketing and Sales Management

EAE Barcelona Business School QS RANKING


The Master in Marketing & Sales Management is designed to train professionals that will become leaders of change and will know how to turn market opportunities into competitive advantages for companies.

Consumers’ demands increase with every passing day — they interact and seek to forge bonds with brands that share their values; it’s not enough to persuade them.

With this in mind, this all-in-one programme will teach you how to manage an organisation from a strategic point of view and how to execute and make decisions that require an in-depth knowledge of this new consumer/prosumer. 

Testimonio Alumni


Full Time
10 Months

Monday to thursdays and two fridays per month (intensive morning or afternoon schedule).

Study Programme


Business and marketing planning process in organizations - 6 ECTS

  • Detection of opportunities and strengths
  • Macro environment planning
  • Choice of strategic approach
  • Assessments based on business status


Market research, information management, and decision-making - 6 ECTS

  • Consumer behaviour
  • Information for making Marketing decisions
  • Designing market studies
  • Quantitative analysis


Financial impact of strategic decisions - 6 ECTS

  • Analysis of financial statements
  • Analysis of costs
  • Management of budgets
  • Analysis of investment projects

Marketing in digital environments - 6 ECTS

  • Online trends and strategies
  • Models of business
  • The online consumer
  • Introduction to digital tactics (SEO, SEM, RRSS...)
  • Web structure and analysis of results


Communication strategies - 6 ECTS

  • Plans for communication
  • Communication strategies
  • Communication of crisis
  • CSR


Marketing in digital environments - 6 ECTS

  • Online trends and strategies
  • Models of business
  • The online consumer
  • Introduction to digital tactics (SEO, SEM, RRSS...)
  • Web structure and analysis of results
    MODULE 3

    Sales and Commercialization Strategies - 6 ECTS

    • Strategic sales planning
    • Policies of sale
    • Techniques of sale
    • Forecast of sales


    Customer-centric marketing business strategies - 6 ECTS

    • Product marketing vs customer marketing
    • Analysis and customer knowledge
    • Activation of new customers
    • The RFM model of customer segmentation
    • Customer loyalty
    • Calculation of customer value
    • Low and recovery of customers
    • Customer Centric organization & Strategy
    • Customer Experience Management
    • Category Management
    • Customer Equity vs Brand Equity
    • New customer experience paradigms



    15 ECTS

    This is far more than just a research project required to gain a Master qualification. It is the optimal time and place to combine all your academic experience, professional ambition, personal vision and creativity. It is your opportunity to put all the knowledge and skills you have acquired into practice and work towards the goals you set yourself. More info.

    Official Degree

    Official Master’s Degree in Marketing Management (mention in Sales Management) 

    Full Time 60 ECTS
    Spanish or English
    Official Admissions 260


    You will obtain two Degrees: EAE y UdL

    EAE Business School’s
    Master's Degree in Continuous Learning in Marketing and Sales Management, and Universitat de Lleida's (UdL) Official Master’s Degree in Marketing Management (mention in Sales Management)

    Check here the Registry of Universities, Centers and Degrees (RUCT)

    Master's Director



    DP MKT&SLS - Andrew Ward

    Andrew Frank Ward PhD in chemistry from the University of Wales & more than 20 years of senior management experience rooted mainly in fast-moving  consumer goods; from R&D to marketing, sales and public relations, coupled with a professional portfolio that includes large  organizations such as Mars, Pepsico and AntibodyBCN.



    Key Points

    1. Efficiency

    Gain a command of the key techniques and information sources, with in-depth insight into creating a marketing, sales and competitive intelligence information system.

    2. Vision

    Detect the opportunities and risks involved in the latest marketing and learn to adapt the company to this new competitive landscape.

    3. Strategy

    Analyse the market situation, define the different scenarios and spot opportunities for developing the marketing strategy.


    • Ed universal

      #2 Spain & #39 Europe

    • EAE Barcelona Business School

      #3 Spain

    • El Mundo

      #2 Spain


    We’ve got your back from even before you get started

    Expert and personalised advice on the most highly demanded profiles in the marketplace. We guide you professionally based on your profile and goals in order to help you choose the path with the greatest professional impact.


    What does the admission process for a Master involve?

    •  Initial Information/Admission Request

      Once completed, we’ll assign you one of our expert advisors that will get in touch with you.

    •  Interview with the Admissions Department

      We’ll evaluate your professional and academic profile and, together, we’ll assess your eligibility for advancing towards a Master’s level based on your professional goals.

    • Formal Presentation of the Admission Form:

      What documents do I need in order to apply for admission to a Master? You will have to send us the following documentation, which we’ll analyse and verify in order to compose your admissions report:

      • Updated CV
      • Motivation Letter
      • Academic and/or Professional Letter of Recommendation
      • Last/Ongoing Degree Certificate
      • Admission Test (if required)
      • Language Certificate (if required)
    •  Admissions Committee

      Your advisor will be in charge of defending your application in front of the Committee.

    • Process Resolution

      We’ll inform you on the result of the process.

    •  Booking and Assign You a Spot

      You will have 3 to 5 days to make the payment for the inscription.


    FT Inglés - MKT y Gestión Comercial

    2 years average experience

    89% international participants 

    38 nacionalities


    There are many professional paths you can choose and we’ll be there, right next to you, no matter which one you choose

    You will get a tailor-made career plan from our Careers department and our Entrepreneur department, with personalised services for academic training and guidance that will multiply your professional opportunities and extend them to any country in the world.


    • Marketing Director
    • Commercial Director
    • Business Director
    • Commercial Consultant
    • Marketing Technician
    • Commercial Technician
    • Category Manager
    • Key Account Manager
    • Head of Trade Marketing
    • Head of Marketing
    • Head of Sales
    Crece el salario de los alumnos
    Quiere emprender
    Cambia de trabajo antes de graduarse

    Request Information

    EAE Institución Superior de Formación Universitaria, S.L. will process your personal information in order to contact you, including contact by electronic means (WhatsApp and/or email) and by telephone, and in order to inform you about your program of choice for the upcoming two terms. Your data will be deleted once this information has been provided and/or once the aforementioned call for applications period has elapsed.

    You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE Institución Superior de Formación Universitaria, S.L., Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

    Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.