Master in Event Management, Protocol and Business Tourism
- Full Time
- 10 months
- Spanish
Máster en Organización de Eventos, Protocolo y Turismo de Negocios
Business tourism is a hugely important sector in Spain, accounting for over 12% of GDP. The MICE sector (tourism for congress and events) generated a direct impact of over 12 billion euros last year in the Spanish economy, with an annual growth rate of over 5%.
This Master is designed for professionals looking to join the MICE departments in large organizations or public institutions, as well as entrepreneurs planning to start their own venture in the MICE sector.
In both cases, these people specialize in the strategic event management and its wide range of professional prospects and applications.
Tourism Service Management
In the international landscape, until the pandemic, tourism represented approximately 10.4% of global GDP, generating around 9.2 trillion dollars and 10.6% (around 334 million) of all jobs.
Today, the sector is once again on the rise, full of possibilities and with an endless capacity to reinvent itself. It is precisely within this context that the alliance between Ostelea Tourism Management School and EAE Business School Barcelona has been forged.
This strategic alliance strives to combine the social, economic and cultural development of the tourism industry with the knowledge required to nourish the international tourism market with innovative and sustainable business solutions.
Key Points
1. Best Official Master's Program
It is the best Official Master's program in Spain in Event Organization, Protocol, and Business Tourism according to the Eduniversal Best Masters Ranking.
2. Real Events
You will participate in the organization of real international events in the MICE industry and learn leadership, managerial skills, Agile methodologies, innovation, creativity, and sustainability.
3. CANVAS Certification
You will master the CANVAS tool for strategic event design, following the principles of Design Thinking and Business Model Canvas, and receive official accreditation in the CANVAS program.
