Master in Event Management, Protocol and Business Tourism
- Intake 2026
- 10 months
- Spanish
- Full Time
Master in Event Management, Protocol and Business Tourism
Business tourism is a hugely important sector in Spain, accounting for over 12% of GDP. The MICE sector (tourism for congress and events) generated a direct impact of over 12 billion euros last year in the Spanish economy, with an annual growth rate of over 5%.
This Master is designed for professionals looking to join the MICE departments in large organizations or public institutions, as well as entrepreneurs planning to start their own venture in the MICE sector.
In both cases, these people specialize in the strategic event management and its wide range of professional prospects and applications.
Tourism Management
The start of a new journey
In the international landscape, tourism accounted for approximately 10.4% of the global GDP—about $9.2 trillion—and 10.6% (around 334 million) of all jobs before the pandemic.
Today, we find ourselves again in a thriving sector full of opportunities and with an infinite capacity for reinvention. It is precisely within this context that the partnership between Ostelea - Tourism Management School and EAE Business School Barcelona was born.
This strategic alliance aims to combine the social, economic, and cultural development of the tourism industry with the knowledge necessary to supply the international tourism market with innovative and sustainable business solutions.
Embrace the Babson Experience with EAE Barcelona!
Immerse yourself in the cradle of global entrepreneurship and learn directly from leaders and experts from Babson College, ranked as the 2nd best university in the United States by The Wall Street Journal in 2025.
Discover the experience that will boost your entrepreneurial vision and accelerate your path to professional success.
Exclusively available for new EAE Barcelona students.
Program fees includes accommodation and some meals.
Key Points
1. Best Official Master's Program
It is the best Official Master's program in Spain in Event Organization, Protocol, and Business Tourism according to the Eduniversal Best Masters Ranking.
2. Real Events
You will participate in the organization of real international events in the MICE industry and learn leadership, managerial skills, Agile methodologies, innovation, creativity, and sustainability.
3. CANVAS Certification
You will master the CANVAS tool for strategic event design, following the principles of Design Thinking and Business Model Canvas, and receive official accreditation in the CANVAS program.
Advanced Specializations
Boost your master’s degree. Define your path.
Advanced Specializations are certified tracks that allow you to personalize your master’s program and incorporate professional competencies that truly differentiate you in today’s market. Design a flexible master’s experience, connected to the most in-demand digital professions and strengthened by our partnership with Mobile World Capital Barcelona.
Choose between two focus areas:
Here, you define your path. Barcelona and Mobile World Capital amplify it.
Develop the leadership that the digital world demands: one that integrates technological agility, designs forward-looking strategies, and makes decisions with a positive impact. More than just skills, you will adopt the mindset that enables you to lead transformation—not just be part of it. It is the bridge from professional to industry-leading expert.
- IA & Machine Learning
- Innovation Strategy
- Project Management & Agile
- Data-Driven Business Analytics
- Emprendimiento
- ESG & Sustainability
Designed to deepen expertise in strategic areas and strengthen your technical profile. Become a go-to professional who solves the most complex industry challenges and makes a difference in high-impact projects.
- Digital Business Transformation
- International Markets
- Product Management
- Fintech
- Big Data Tools & Applications
- Business Analytics & Data Science
- DEI Strategy
- Marketing Digital Avanzado
