Bachelor's Degree in Marketing and Digital Communication
- Intake 2026
- Oficial
- Spanish and Bilingual
- In-person
80% of places reserved
Last 15 places available
The Bachelor’s Degree in Marketing and Digital Communication at EAE Barcelona is a four-year university programme that equips you to understand consumer behaviour and develop effective marketing strategies in digital environments. You will study strategic marketing, communication, digital advertising, e-commerce, branded content and data analysis, combining creativity with analytical thinking.
As a graduate, you will be able to start your career in marketing, communication or digital content departments and progress towards positions such as Brand Manager, Digital Strategist, Marketing Analyst or Communications Manager in companies, agencies or startups. This degree prepares you to drive and lead marketing and digital communication projects in a constantly evolving market.
In addition, you will gain a unique dual qualification in the market: alongside your official degree, you will complete the Diploma in Advanced Business Innovation & Technology (DABIT), a cross-disciplinary specialisation in data, artificial intelligence, innovation and digital tools. All of this is integrated into the Study Plan from the first year.
Is This Degree Right for You?
The Bachelor’s Degree in Marketing and Digital Communication is designed for curious, creative people who are interested in understanding how brands connect with people in an increasingly digital environment. It is a programme for those who want to combine communication, technology and creativity to build their professional future in a constantly evolving sector.
This degree is for you if you want to:
- Discover what drives consumer decisions and how brands manage to connect with them.
- Create digital content, campaigns and experiences that engage audiences.
- Work in companies, agencies or startups, or develop your own projects in the digital environment.
- Combine creativity and technology by learning about data, digital tools and new forms of communication.
- Study in a sector with new career opportunities and constant change.
- Start applying what you learn from the first years of the programme and gain exposure to the professional world from the outset.
Why Study the Bachelor’s Degree in Marketing and Digital Communication?
The Bachelor’s Degree in Marketing and Digital Communication combines a solid university education with a contemporary approach to marketing, adapted to the changes taking place in communication. In addition, its bilingual format allows you to develop an international perspective and prepare for an environment where brands need professionals who understand both technology and new ways of engaging with consumers.
Why EAE Barcelona?
EAE Barcelona is a business school committed to driving professional growth through executive education connected to the realities of the business world. Our approach combines academic rigour, a global perspective, and a methodology designed to turn learning into real-world impact.
Study Programme
The Bachelor’s Degree in Marketing and Digital Communication lasts 4 years (240 ECTS) and is taught in a bilingual format. Its Study Plan combines the fundamentals of marketing with the latest digital tools and skills to prepare you for the professional world.
FIRST SEMESTER - 30 ECTS
- Fundamentals of Mathematics 6 ECTS - TYPE FB
- Fundamentals of Marketing 6 ECTS - TYPE OB
- Information and Communication Technologies 6 ECTS - TYPE OB
- Business Management 6 ECTS - TYPE FB
- Professional Skills 6 ECTS - TYPE FB
SECOND SEMESTER - 30 ECTS
- Fundamentals of Statistics 6 ECTS - TYPE FB
- Mathematics Applied to Management 6 ECTS - TYPE FB
- English 6 ECTS - TYPE OB
- Sociology 6 ECTS - TYPE FB
- Introduction to Economics 6 ECTS - TYPE OB
FIRST SEMESTER - 30 ECTS
- Digital Marketing | 6 ECTS - TYPE FB
- Analysis of the Economic Environment | 6 ECTS - TYPE OB
- Strategic Marketing | 6 ECTS - TYPE OB
- Statistics and Data Analysis | 6 ECTS - TYPE OB
- Innovation and Creativity | 6 ECTS - TYPE FB
SECOND SEMESTER - 30 ECTS
- Introduction to Law 6 ECTS - TYPE FB
- Fundamentals of Public Relations 6 ECTS - TYPE OB
- Consumer Behaviour 6 ECTS - TYPE FB
- Web Technology and Databases 6 ECTS - TYPE OB
- Statistics and Data Visualization 6 ECTS - TYPE OB
FIRST TERM - 30 ECTS
- Communication Strategies | 6 ECTS - TYPE OB
- Market Research | 6 ECTS - TYPE OB
- Search Engine Marketing | 6 ECTS - TYPE OB
- Digital Law | 6 ECTS - TYPE OB
- Multimedia and Graphic Design | 6 ECTS - TYPE OB
SECOND TERM - 30 ECTS
- Content Marketing | 6 ECTS - TYPE OB
- Digital Advertising and Public Relations | 6 ECTS - TYPE OB
- Finance for Marketing | 6 ECTS - TYPE OB
- Marketing Intelligence and CRM | 6 ECTS - TYPE OB
- User Experience | 6 ECTS - TYPE OB
FIRST TERM - 30 ECTS
- Communication Management in Digital Environments | 6 ECTS - TYPE OB
- Logistics and Operations | 6 ECTS - TYPE OB
- Audience Analysis and Digital Metrics | 6 ECTS - TYPE OB
- Direct Marketing | 6 ECTS - TYPE OB
- Project Management | 6 ECTS - TYPE OB
SECOND TERM - 30 ECTS
- External Academic Internships | 12 ECTS
- Corporate Social Responsibility and Sustainability | 6 ECTS - TYPE OP
- Final Degree Project | 12 ECTS - TYPE OB
Dual Qualification
In addition to your official degree, you will obtain a Diploma in Advanced Business Innovation & Technology (DABIT). Learn today what companies will need tomorrow.
Choose your path: a specialization in Business Analytics or in Artificial Intelligence applied to business.
Understand how the new business world works and start monetizing your personal brand.
The digital and multinational company: Understand how digitalization transforms business models and global management.
Content Creator: Specialize in content creation and learn how to monetize your skills.
Start speaking the language of the companies of the future: programming, ethics, strategy, and data visualization.
Ethics and legislation in the use of data and AI: Responsible use of technology with a focus on privacy, security, and regulation.
Power BI: Visualize data, detect patterns, and turn numbers into actions
Specialization: Business Analytics
Programming fundamentals:
Foundations for understanding how systems, automation, and development work.
Specialization: AI applied to business.
AI strategy in the company:
How to apply artificial intelligence to improve processes, make marketing decisions based on real data, and anticipate consumer behavior.
Power Skills I: Interpersonal skills, communication, and teamwork for professional contexts.
Agile Management: Manage projects the way the most successful start-ups and tech companies do.
Specialization: Business Analytics
Advanced data management tools:
Use of software and platforms for the visualization and analysis of large volumes of data.
Machine Learning applied to business cases:
Learn to train models and extract predictive value to solve real problems.
Specialization: AI applied to business.
Generative AI:
Explore models such as ChatGPT or DALL·E applied to business value creation and to original, creative content.
Prompt Engineering:
Master the art of formulating precise instructions to obtain relevant and useful results from AI tools in your campaigns.
Technological innovation applied to business
Think of new solutions for real and current problems.
Entrepreneurship
Turn your ideas into projects, and your projects into impact.
Power Skills II
Strengthen your critical thinking, decision-making, and collaborative leadership.
Official university degree
Upon completing the Bachelor’s Degree in Marketing and Digital Communication, you will obtain an official university qualification and will also be able to complement your education with the Diploma in Advanced Business Innovation & Technology (DABIT), acquiring skills in technologies that are key to your professional future.
El Grado en Marketing y Comunicación Digital cuenta con reconocimiento oficial y está sujeto a los procesos de verificación, acreditación y seguimiento establecidos por los organismos educativos correspondientes.
Información académica oficial:
Documentación oficial
Consulta los informes y certificados asociados a la titulación:
- Evaluación de la solicitud de verificación de título oficial - 2024
- Informe final de Acreditación AQU (2020)
- Certificado de Acreditación AQU (2020)
- Resolución Consejo de Universidades (2020)
- Autoinforme de Acreditación (2019)
- Informe final de Modificación AQU (2017)
Seguimiento
- Informe de seguimiento (2019-2020)
- Informe de seguimiento (2018-2019)
- Informe de seguimiento (2017-2018)
Resultados de la titulación
- Como parte del proceso de mejora continua, se analizan periódicamente los principales indicadores académicos de la titulación. Estos datos permiten evaluar su evolución y establecer acciones de mejora para garantizar la calidad del programa.
- Los resultados e indicadores oficiales pueden consultarse en el Portal d’Indicadors i dades estadístiques de la UPC, así como en el Portal EUC de AQU Catalunya. Los datos de inserción laboral están disponibles a través de AQU Catalunya.
EAE Barcelona has received recognitions and distinctions that endorse its reputation, academic quality and commitment to sustainability, these indicators reflect its standing in the education sector and its contribution to developing business education with a positive impact.
merco
Our reputation has been recognised by merco through mercoTALENTO, mercoTALENTO UNIVERSITARIO, mercoRESPONSABILIDAD ESG and mercoEMPRESAS. These reputation monitors assess areas such as the ability to attract talent, perceptions among university students, commitment to sustainability and overall reputational excellence
Times Higher Education (THE)
Times Higher Education is one of the world’s leading references for evaluating higher education institutions. Its rankings recognise academic excellence, teaching quality, research, international outlook and the impact of universities and business schools.
Positive Impact Rating (PIR)
The Positive Impact Rating assesses business schools according to their contribution to society and sustainability, based on feedback from their students. This recognition highlights the institution’s commitment to positive impact, social responsibility and the development of leaders committed to a sustainable future.
Career Opportunities
Develop the skills you need to start your professional career in marketing and digital communication, taking on key roles in strategy, content, analytics and digital transformation.
Graduates in Marketing and Digital Communication build their careers in companies across different sectors, contributing to marketing, communication and technology projects. Companies such as Bayer, Nestlé, Udon and Cuideo are examples of environments where these professionals can add value.
Faculty
In the Bachelor’s Degree in Marketing and Digital Communication, you will learn from experts who combine professional experience and academic knowledge to introduce you to the latest trends, tools and challenges in marketing and digital communication.
Paulo Sartorato
Bachelor in Business Administration and Management at Ribeirao Preto University in São Paulo; Master’s in Digital Media and Marketing at the Getulio Vargas Foundation; Master’s in Corporate Finance and Investment Banking at the Institute of Management Foundation in São Paulo. Professional experience in international banks and as a Project Manager in the franchising sector.
Student support
Your experience in the degree goes beyond the classroom. You will have the support you need to adapt to university life, develop your skills and progress through every stage of your education.
Admissions Process
Requirements
General access regulations and procedure:
Specific information on the general access procedure for UdL Bachelor’s Degree studies is detailed at the following link:
Admission criteria and procedure for the degree programme
Specific information on the admission procedure for UdL Bachelor’s Degree studies is detailed at the following link:
Criteria for credit recognition and transfer
Specific information on credit recognition and transfer for UdL Bachelor’s Degree studies is detailed at the following link:
Grants and Scholarships
At EAE Business School Barcelona, we believe talent deserves opportunities. Discover our Study Grant Plan and access benefits designed to support your university education.
Frequently Asked Questions about the Bachelor’s Degree in Marketing and Digital Communication
No. The Bachelor’s Degree in Marketing and Digital Communication is designed for students who want to enter this field and learn from the ground up how brands, consumers and new forms of communication work in digital environments.
The degree combines traditional marketing education with the new digital skills demanded by the market. It also includes the Diploma in Advanced Business Innovation & Technology (DABIT), with specialisations in Business Analytics or Artificial Intelligence applied to business.
Yes. Throughout the programme, you will apply your knowledge to practical case studies and projects that will help you become familiar with digital tools used by companies and develop a better understanding of the professional environment.
Yes. The programme is designed to connect academic learning with professional practice, allowing you to develop skills applicable to the labour market and gain experience through internships and projects.
Yes. The programme’s bilingual format and global perspective allow you to develop the skills needed to work in companies and projects across different sectors and markets, adapting to an increasingly connected professional environment.
The degree is taught in a bilingual format, allowing you to develop your professional skills in an international environment and prepare to work in companies and projects with a global dimension.
