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Bachelor Degree in Marketing Programmes

Bachelor Degree in Marketing, Communication and Digital Business

  • Intake 2024
  • Spanish & Bilingual
Abierta convocatoria 2024

Bachelor Degree in Marketing & Digital Communication

EAE BARCELONA BUSINESS SCHOOL

 

We live in a branded world, a world full of brands fighting for a place in your heart. You either love them or hate them. And, if you feel part of the first group, the Bachelor’s in Marketing & Digital Communication at EAE Barcelona is exactly what you’re looking for.

Digitalisation has established a context in which we receive thousands of brand impacts without even having to leave our house and it determines, more and more as time continues to pass by, the content we consume on a daily basis. In a collapsed market, only those companies that are well prepared will stand out. That’s why, an increasing number of companies are looking for professional profiles with a digital orientation to help them position their brand at the top. 

The Bachelor’s in Marketing and Digital Communication will prepare you to stand out and take brands to the top. You will learn to carry out any marketing related function thanks to an academic education that has a markedly digital orientation. 

Our concentrations will further boost your expertise, since you will have the possibility to develop the skills that are in highest demand by companies and that not many professionals master.

 

Schedule
Mon-Fri
On-Campus

Mornings

 

Study Programme

60 ECTS

FIRST TERM 30 ECTS

Mathematics Applied to Management 

6 ECTS - Basic Training

Digital Marketing 

6 ECTS - Basic Training

Economic Environment Analysis 

6 ECTS - Compulsory

Strategic Marketing 

6 ECTS - Compulsory

Statistics and Data Analysis 

6 ECTS - Compulsory

SECOND TERM 30 ECTS

An Introduction to Law 

6 ECTS - Basic Training

Public Relations Fundamentals 

6 ECTS - Compulsory

Consumer Behaviour 

6 ECTS - Basic Training

Web Technology and Databases 

6 ECTS - Compulsory

Data Visualisation and Statistics 

6 ECTS - Compulsory

 

Design Thinking
6 ECTS

Neuromarketing
6 ECTS

Trade Marketing
6 ECTS

Managing Risk
6 ECTS

Global Economy II
3 ECTS

Strategic Management
6 ECTS

Leadership Management Skills
6 ECTS

Global Entrepreneurship
6 ECTS

Advertising Communication
6 ECTS

Business Model

3 ECTS

Financial Mathematics

6 ECTS

Fiscal Law I
6 ECTS

Financial Accounting for Decision Making
6 ECTS

Management Control
6 ECTS

Corporate Finance
6 ECTS

Macroeconomy
6 ECTS

Professional Development III
6 ECTS

Digital Business Management
6 ECTS

e-Commerce & Marketplace
6 ECTS

Influence Marketing and Social Networks 6 ECTS

Mobile Marketing
6 ECTS

 

Business Management

Business Model 6 ECTS

Strategic Management 6 ECTS

Digital Business Management 6 ECTS

Communication and Digital Advertising or Digital Marketing

e-Commerce & Marketplace 6 ECTS

Influence Marketing and Social Networks 6 ECTS

Mobile Marketing 6 ECTS


 

BUSINESS TRANSFORMATION

Complement your bachelor’s degree with a specialisation diploma in Business Transformation and get ready to develop a set of highly valued professional skills that will make the difference in the labour market:

1st year
Social Innovation
Business Productivity (Lean Office, 5 S, Value Stream Mapping).

2nd year
Problem Solving Time Management

3rd year
Continuous Improvement and Quality Entrepreneurship and Financing 

4th year
Commercial Architecture Leadership Training 

 

Official University Bachelor's Degree

Bachelor Degree in Marketing and Digital Communication

4 years 240 ECTS
Bilingual English/Spanish and Spanish
Official Admissions 90

October Intake

You will obtain two Degrees: EAE and UPC

EAE Business School’s own Bachelor’s Degree in Marketing, Communication and Digital Business and Universidad Politécnica de Catalunya’s (UPC) own Bachelor's Degree in Marketing and Digital Communication.

Check here the Registro de Universidades, Centros y Títulos (RUCT).

Master's Director

DP GR MKT - Paulo Sartorato

Paulo Sartorato

Bachelor in Business Administration and Management at Ribeirao Preto University in São Paulo; Master’s in Digital Media and Marketing at the Getulio Vargas Foundation; Master’s in Corporate Finance and Investment Banking at the Institute of Management Foundation in São Paulo. Professional experience in international banks and as a Project Manager in the franchising sector. 

Key Points

1. Lecturers working professionally in the field

93% of our faculty combine their teaching duties with their professional activity, bringing their day-to-day experience on the front line into the classroom.

2. Digitization and designer software

You will graduate with the knowledge that the labour market demands in order to implement marketing and digital communication actions.

3.Neuromarketing, branding & business

You will gain a command of key techniques for business success: neuroscience, influencing consumer behaviour, and developing the brand image and corporate identity.

 

Profile

EAE Barcelona Business School Programas de Grado

62% of students come from private or semi-private schools

  • 10% International Students

  • 7 Nationalities

Employment

Access to the labour market and the subsequent realisation of a professional career are two decisive aspects when it comes to choosing an academic training.

Our programmes are constantly being updated in order to respond to the real needs of companies and our faculty is made up of active professionals that are in constant contact with the labour market.

THIS BACHELOR’S PROGRAMME WILL STRENGTHEN YOUR SKILLS AND YOU WILL SPECIALISE IN DIGITAL COMMUNICATIONS, ONE OF THE MOST HIGHLY DEMANDED FIELDS IN THE THIRD SECTOR

1. Functional areas of the company that are related to marketing and, especially, for the following positions:

  • Product Manager 
  • Brand Manager
  • Strategy Manager
  • Digital Marketing Specialist
  • Online Positioning Specialist
  • Digital Communication Director
  • Head of Mobile Marketing
  • e-Commerce Director
  • Retail Marketing Manager
  • Trade Marketing Manager
  • Customer Experience Manager

2. Digital Communication Specialists have become increasingly relevant in the third sector and the demand for such profiles has been substantially rising in recent times.

3. Entrepreneurship in the Marketing and Digital Communication sector.

96%
Of students who graduate have a job.
71%
Of students that do internships are then hired by the company.
63%
Find a job before graduating.

Request Information

EAE Institución Superior de Formación Universitaria, S.L. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE Institución Superior de Formación Universitaria, S.L., Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.