Grado mkt digital Lowres
OFFICIAL DEGREE + SPECIALIZATION Diploma in BUSINESS TRANSFORMATION

Degree in Marketing, Communication and Digital Business

  • 240 ECTS
  • Oficial
  • October 2022
  • 4 years
  • Spanish or Bilingual

Bachelor’s in Marketing & Digital Communication

We live in a branded world, a world full of brands fighting for a place in your heart. You either love them or hate them. And, if you feel part of the first group, the Bachelor’s in Marketing & Digital Communication at EAE Barcelona is exactly what you’re looking for.

Digitalisation has established a context in which we receive thousands of brand impacts without even having to leave our house and it determines, more and more as time continues to pass by, the content we consume on a daily basis. In a collapsed market, only those companies that are well prepared will stand out. That’s why, an increasing number of companies are looking for professional profiles with a digital orientation to help them position their brand at the top. 

The Bachelor’s in Marketing and Digital Communication will prepare you to stand out and take brands to the top. You will learn to carry out any marketing related function thanks to an academic education that has a markedly digital orientation. 

Our concentrations will further boost your expertise, since you will have the possibility to develop the skills that are in highest demand by companies and that not many professionals master.

 

Modality and Schedule
Mon-Fri
On-Campus

Mornings

 

Profile
62%
of students come from private or semi-private schools
10%
International Students
7
Nationalities

Key Points

93% of our bachelor’s faculty have an active academic and professional life, bringing their daily experience in the corporate world to our classes. 

You will learn how to apply neuroscience to the study of the mind and to consumer behaviour in order to create successful business strategies.

 

You will graduate having developed the knowledge that the market demands on how to implement online marketing and communication actions based on company goals and strategies.

 

You will develop a deep understanding of the techniques and processes required to digitalise marketing and communication plans in companies in order to connect with the new lifestyle of consumers. 

 

We’ll help you further your knowledge and master the techniques to boost businesses through a global approach to the brand image and corporate identity.

 

Study Programme

60 ECTS

FIRST TERM 30 ECTS

Maths Fundamentals 

6 ECTS - TIPO FB

Marketing Fundamentals 

6 ECTS - TIPO OB

Communication and Information Technologies 6 ECTS - Compulsory

Business Management 

6 ECTS - Basic Training

Professional Skills 

6 ECTS - Basic Training

SECOND TERM 30 ECTS

Statistics Fundamentals 

6 ECTS - Basic Training

English 

6 ECTS - Compulsory

Innovation and Creativity 

6 ECTS - Basic Training

Sociology 

6 ECTS - Basic Training

An Introduction to Economics 

6 ECTS - Compulsory

 

60 ECTS

FIRST TERM 30 ECTS

Mathematics Applied to Management 

6 ECTS - Basic Training

Digital Marketing 

6 ECTS - Basic Training

Economic Environment Analysis 

6 ECTS - Compulsory

Strategic Marketing 

6 ECTS - Compulsory

Statistics and Data Analysis 

6 ECTS - Compulsory

SECOND TERM 30 ECTS

An Introduction to Law 

6 ECTS - Basic Training

Public Relations Fundamentals 

6 ECTS - Compulsory

Consumer Behaviour 

6 ECTS - Basic Training

Web Technology and Databases 

6 ECTS - Compulsory

Data Visualisation and Statistics 

6 ECTS - Compulsory

 

60 ECTS

FIRST TERM 30 ECTS

Communication Strategies 

6 ECTS - Compulsory

Market Research 

6 ECTS - Compulsory

Search Engine Marketing 

6 ECTS - Compulsory

Digital Law 

6 ECTS - Compulsory

Multimedia and Graphic Design 

6 ECTS - Compulsory

SECOND TERM 30 ECTS

Content Marketing 

6 ECTS - Compulsory

Digital Public Relations and Advertising 

6 ECTS - Compulsory

Finance for Marketing 

6 ECTS - Compulsory

CRM and Marketing Intelligence 

6 ECTS - Compulsory

User Experience 

6 ECTS - Compulsory

 

60 ECTS

FIRST TERM 30 ECTS

Community Management in Digital Environments 6 ECTS - Compulsory

Logistics and Operations 

6 ECTS - Compulsory

Audience Analysis and Digital Metrics 

6 ECTS - Compulsory

Direct Marketing 

6 ECTS - Compulsory

Project Management 

6 ECTS - Compulsory

SECOND TERM 30 ECTS

Elective 1

6 ECTS - Elective

Elective  2

6 ECTS - Elective

Elective  3

6 ECTS - Elective

Final Dissertation 

12 ECTS - Compulsory

 

Design Thinking
6 ECTS

Neuromarketing
6 ECTS

Trade Marketing
6 ECTS

Managing Risk
6 ECTS

Global Economy II
3 ECTS

Strategic Management
6 ECTS

Leadership Management Skills
6 ECTS

Global Entrepreneurship
6 ECTS

Advertising Communication
6 ECTS

Business Model 3 ECTS

Financial Mathematics 6 ECTS

Fiscal Law I
6 ECTS

Financial Accounting II
6 ECTS

Cost Accounting II
6 ECTS

Financial Management II
6 ECTS

Macroeconomy
6 ECTS

Professional Development III
6 ECTS

Digital Business Management
6 ECTS

e-Commerce & Marketplace
6 ECTS

Influence Marketing and Social Networks 6 ECTS

Mobile Marketing
6 ECTS

 

Business Management

Business Model 6 ECTS

Strategic Management 6 ECTS

Digital Business Management 6 ECTS

Communication and Digital Advertising or Digital Marketing

e-Commerce & Marketplace 6 ECTS

Influence Marketing and Social Networks 6 ECTS

Mobile Marketing 6 ECTS


 

BUSINESS TRANSFORMATION

Complement your bachelor’s degree with a specialisation diploma in Business Transformation and get ready to develop a set of highly valued professional skills that will make the difference in the labour market:

1st year
Social Innovation
Business Productivity (Lean Office, 5 S, Value Stream Mapping).

2nd year
Problem Solving Time Management

3rd year
Continuous Improvement and Quality Entrepreneurship and Financing 

4th year
Commercial Architecture Leadership Training 

 

Bachelor’s Director

 

DP GR MKT - Paulo Sartorato

Paulo Sartorato

Bachelor in Business Administration and Management at Ribeirao Preto University in São Paulo; Master’s in Digital Media and Marketing at the Getulio Vargas Foundation; Master’s in Corporate Finance and Investment Banking at the Institute of Management Foundation in São Paulo. Professional experience in international banks and as a Project Manager in the franchising sector. 

 

Double Degree: EAE and UPC

EAE Business School’s own Bachelor’s Degree in Marketing, Communication and Digital Business and Universidad Politécnica de Catalunya’s (UPC) own Bachelor's Degree in Marketing and Digital Communication.

 

Admission

In order to become a student at EAE Barcelona, you must have a real itch for learning, a dynamic and open spirit, and a disposition to progress in a participative and international environment. 

Are you ready to give it your best and remain fearless in face of a demanding programme?

1. Initial Information/Admission Request 

2. Interview with the Admissions Department

3. Admission Request

4. Admission Test

5. University Pre-Enrollment

6. Enrollment

 

Employment

Access to the labour market and the subsequent realisation of a professional career are two decisive aspects when it comes to choosing an academic training.

Our programmes are constantly being updated in order to respond to the real needs of companies and our faculty is made up of active professionals that are in constant contact with the labour market.

 

THIS BACHELOR’S PROGRAMME WILL STRENGTHEN YOUR SKILLS AND YOU WILL SPECIALISE IN DIGITAL COMMUNICATIONS, ONE OF THE MOST HIGHLY DEMANDED FIELDS IN THE THIRD SECTOR

1. Functional areas of the company that are related to marketing and, especially, for the following positions:

· Product Manager 

· Brand Manager

· Strategy Manager

· Digital Marketing Specialist

· Online Positioning Specialist

· Digital Communication Director

· Head of Mobile Marketing

· e-Commerce Director

· Retail Marketing Manager

· Trade Marketing Manager

· Customer Experience Manager

2. Digital Communication Specialists have become increasingly relevant in the third sector and the demand for such profiles has been substantially rising in recent times.

3. Entrepreneurship in the Marketing and Digital Communication sector.

 

96%
Of students who graduate have a job.
71%
Of students that do internships are then hired by the company.
63%
Find a job before graduating.
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