Bachelor's degree in Marketing and Digital Communication
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- Intake 2025
- Spanish & Bilingual
Presentation of Bachelor Degree in Marketing & Digital Communication
We live in a branded world, full of brands fighting to connect with people. If you are passionate about brands, creativity and digital strategy, this is the Bachelor’s Degree for you.
Digitization has transformed marketing, channels and consumer behaviour. Nowadays, companies not only have to communicate, but set themselves apart and connect in a smarter way. As a result, organizations are increasingly looking for graduates with a fully-rounded profile: creative, analytical professionals with strategic vision and a firm grasp of technology
EAE Barcelona’s Bachelor’s Degree in Marketing and Digital Communication prepares you to excel in this new landscape. Over the course of the four years, you will gain in-depth knowledge of strategic marketing, communication, consumer behaviour, branded content, e-commerce, digital advertising and data analytics.
Moreover, you will obtain a double qualification that is unique in the market: As well as your official Bachelor’s Degree, you will take you Diploma in Advanced Business Innovation & Technology (DABIT), with cross-cutting training on data, Artificial Intelligence, innovation and digital tools, all integrated within your syllabus right from the first year.
Bachelor’s Degree in Marketing + DABIT = Your best professional campaign
Timetable
Monday to Friday
On Site
Morning schedule
Plan de estudios
FIRST QUARTER - 30 ECTS
- Foundations of Mathematics 6 ECTS - Type BC
- Foundations of Marketing 6 ECTS - Type CC
- Information and Communication Technologies 6 ECTS - Type CC
- Business Management 6 ECTS - Type BC
- Professional Skills 6 ECTS - Type BC
SECOND QUARTER - 30 ECTS
- Foundations of Statistics 6 ECTS - Type BC
- Mathematics Applied to Management 6 ECTS - Type BC
- English 6 ECTS - Type CC
- Sociology 6 ECTS - Type BC
- Introduction to Economics 6 ECTS - Type CC
FIRST QUARTER - 30 ECTS
- Digital marketing 6 ECTS - Type BC
- Analysis of the Economic Environment 6 ECTS - Type CC
- Strategic Marketing 6 ECTS - Type CC
- Statistics and Data Analytics 6 ECTS - Type CC
- Innovation and Creativity 6 ECTS - Type BC
SECOND QUARTER - 30 ECTS
- Introduction to Law 6 ECTS - Type BC
- Foundations of Public Relations 6 ECTS - Type CC
- Consumer behavior 6 ECTS - Type BC
- Web Technology and Databases 6 ECTS - Type CC
- Statistics and Data Visualization 6 ECTS - Type CC
FIRST QUARTER - 30 ECTS
- Communication Strategies 6 ECTS - Type CC
- Market Research 6 ECTS - Type CC
- Search engine marketing (SEM) 6 ECTS - Type CC
- Digital Law 6 ECTS - Type CC
- Multimedia and Graphic Design 6 ECTS - Type CC
SECOND QUARTER - 30 ECTS
- Content marketing 6 ECTS - Type CC
- Digital Advertising and Public Relations 6 ECTS - Type CC
- Finance for Marketing 6 ECTS - Type CC
- Marketing Intelligence and CRM 6 ECTS - Type CC
- User experience 6 ECTS - Type CC
FIRST QUARTER - 30 ECTS
- Gestión de comunidades en entornos digitales 6 ECTS - Type CC
- Logística y operaciones 6 ECTS - Type CC
- Análisis de audiencias y métrica digital 6 ECTS - Type CC
- Marketing directo 6 ECTS - Type CC
- Gestión de proyectos 6 ECTS - Type CC
SECOND QUARTER - 30 ECTS
- Prácticas académicas externas 12 ECTS
- Responsabilidad Social Corporativa y Sostenibilidad 6 ECTS - Type CC
- Proyecto de Fin de Grado 12 ECTS - Type CC
DABIT
Double qualification and training integrated within your official Bachelor’s Degree. Learn today what companies will need tomorrow.
You can decide your own path, choosing between the minor in Business Analytics and the minor in AI applied to business.
Discover how the new business world works and start to monetize your personal brand.
The Digital, Multinational Company: Understand how digitization is transforming business models and global management.
Content Creation: Specialize in content creation and learn to monetize your skills.
Start speaking the language of the companies of the future: programming, ethics, strategy and data visualization.
Ethics and Legislation in the use of Data and AI: Responsible technology use with a focus on privacy, security and regulations.
Power BI: Visualize data, detect patterns and turn numbers into actions
Minor: Business Analytics
Foundations of Programming:
The basics to understand how systems, automation and development work.
Minor: AI Applied to Business
AI Strategy in Companies:
Applying Artificial Intelligence to improve marketing processes and decision-making based on real data and anticipating consumer behaviour.
Power Skills I: Interpersonal, communication and teamwork skills for professional contexts.
Agile Management: Manage projects just like startups and the most successful tech companies do.
Minor: Business Analytics
Advanced Data Management Tools:
Using big data visualization and analytics platforms.
Machine Learning Applied to Business Cases:
Learn to train models and extract predictive value to solve real problems.
Minor: AI Applied to Business
Generative AI:
Explore models such as ChatGPT and DALL·E applied to create business value and original, creative content.
Prompt Engineering:
Master the art of formulating precise instructions to obtain relevant, useful results from AI tools in your campaigns.
Technological Innovation Applied to the Company
Devise new solutions for real current problems.
Entrepreneurship
Turn your ideas into projects, and your projects into impact.
Power Skills II
Strengthen your critical thinking, decision-making and collaborative leadership
Official university bachelor's degree
Bachelor Degree in Marketing and Digital Communication by Universitat de Lleida (UdL).
Check here the Registro de Universidades, Centros y Títulos (RUCT).
4 years 240 ECTS
Bilingual English/Spanish and Spanish
Official Admissions 90
Master's Director
Paulo Sartorato
Bachelor in Business Administration and Management at Ribeirao Preto University in São Paulo; Master’s in Digital Media and Marketing at the Getulio Vargas Foundation; Master’s in Corporate Finance and Investment Banking at the Institute of Management Foundation in São Paulo. Professional experience in international banks and as a Project Manager in the franchising sector.
Key Points
1. Neuromarketing, branding and strategy to excel
You will learn to build memorable brands and influence consumer decisions based on a scientific, creative foundation. You will gain a command of neuromarketing, brand management and corporate identity tools to successfully position products and services in a saturated digital market.
2. Double qualification in just 4 years: Bachelor’s Degree + DABIT
With the DABIT, you will develop advanced competencies in AI, data analytics, tools such as Power BI, AI content generation and agile project management. Most people only get this training with a Master. You will be a big step ahead, getting it on your Bachelor’s Degree.
3.Professional faculty connected to the market
93% of our lecturers combine their teaching experience with their professional activity, ensuring that our training is practical, up to date and in constant contact with the sector.
Admissions Process
We're here to help you from the very beginning.
To be a student at EAE Barcelona, you must have a genuine passion for learning, a dynamic and open spirit, and a willingness to progress in a participatory and international environment.
Are you ready to give your best without fearing challenges?
To ensure candidate suitability, all participants must complete an admissions process consisting of the following six phases:
Initial Information/Admission Request
An essential first step for prospective students, where information is requested about academic programs, requirements, and admissions processes, facilitating informed decision-making.
Admissions Interview
An opportunity for applicants to share their motivations and academic goals and demonstrate their suitability for the desired program.
Admission Application
The formal process by which students submit their personal and academic information and required documents to be considered for a place at the educational institution.
Admissions Test
Assessment designed to measure candidates' skills and knowledge, ensuring they meet the academic standards necessary for admission to the chosen program.
University Pre-registration
The preliminary stage that allows students to confirm their interest in a specific program before the official start of the enrollment process, thus guaranteeing their place at the institution.
Enrollment
The final process where students complete their enrollment in specific courses, formalizing their status as students and allowing them access to academic resources and university activities.
Student’s profile
On Site
62% of students come from private or state-funded schools
10% are international students
7 nationalities
Professional prospects
- Product Marketing Manager
- Brand Manager
- Growth Marketing Specialist
- Digital Marketing Strategist
- Content & AI Marketing Specialist
- Head of Digital Communication and Branding
- Director of E-Commerce and Digital Experience
- Marketing Automation & CRM Manager
- Customer Experience Manager
- UX Researcher specializing in consumer behaviour
- Digital Business Analyst
- Martech Consultant (AI, data, automation)
- Generative AI and Automated Content Specialist
- Digital Strategy and Innovation Consultant
- Power BI Analyst specializing in marketing insights
Your career success starts here.
At our Career Development Center and Entrepreneurship Hub, you'll receive personalized advice and tailored training to boost your employability. No matter which path you choose, we help you go far and expand your opportunities internationally.
The numbers back us up.
Where do EAE Students Work?
Students of the Digital Marketing and Communication Degree at EAE Barcelona stand out as leaders in leading global companies. You could be the next to take the leap! Some of these companies include:
Frequently asked questions about Bachelor's degree in Marketing and Digital Communication
- A double qualification: your official Bachelor’s Degree + the DABIT diploma.
- Advanced practical training that most people only get after a Master.
- The technical, digital and human skills that the most innovative companies ae looking for.
- A competitive advantage to join the professional world with confidence.
Because we don’t wait for the future. We design it.
Your creative training + the power of technology and data.
- Because gaining a command of AI, data and technology makes you a fully-rounded marketer.
- Because companies want profiles that can analyse, automate and execute strategically.
- Because you will graduate with a double qualification and a profile that sets you apart, without having wait for a Master.
