Grado Administración y Dirección de Empresas

Bachelor’s Degree in Business Administration and Business Transformation (BBA)

  • Intake 2026
  • Official Degree
  • English
  • On site
LAST FEW PLACES! Enrollment Open

90% of places reserved

Last 10 places available

The Bachelor's Degree in Business Administration and Management (ADE) is a four-year university programme that prepares you to lead and transform organisations in global, digital and competitive environments. You will study business management, strategy, innovation, data analysis and artificial intelligence applied to business, combining strategic thinking with digital skills.

As a Business Administration and Management graduate, you will be able to start your career in management, consulting or innovation and progress towards roles such as Digital Business Analyst, Product Manager, Digital Transformation Consultant or Technology Entrepreneur in companies, startups or consulting firms.

You will also gain a unique combination of qualifications in the market: the official Bachelor's Degree alongside the Diploma in Advanced Business Innovation & Technology (DABIT), a complementary specialisation in data, artificial intelligence, innovation and digital tools, integrated into the programme from the first year.

Is this Bachelor's Degree right for you?

This Bachelor's degree is designed for people who don't just want to understand how a company works, but also want to take part in how it grows, changes and competes.

  1. You're interested in the business world, but also in how technology is transforming it.
  2. You want to make decisions with a real impact, not just carry out tasks.
  3. You see yourself working in a company, in consulting or creating your own venture.
  4. You're interested in understanding data, strategy and the market, not just theory.
  5. You're looking for a versatile profile that allows you to move between different areas of business.
  6. You don't want to wait until the end of your degree to start building your career.

Why study a Bachelor's Degree in Business Administration and Management?

Studying a Bachelor's Degree in Business Administration and Management (ADE) teaches you to understand a company as a whole—finance, marketing, operations, people and strategy—and make decisions that help it grow.

It is one of the most versatile university degrees, providing access to virtually any sector and to roles in management, consulting, business analysis or entrepreneurship, without requiring you to choose a specialisation from day one.

This Bachelor's degree prepares you to:

  • Analyse and make decisions in key areas: strategy, finance, marketing and operations.
  • Understand how companies operate in real-world, competitive environments.
  • Apply data and digital tools to business management.
  • Take part in innovation and transformation processes within organisations.
     

You will learn to work with:

  • Business analysis, business management and decision-making tools.
  • Data applied to business: metrics, reporting and visualisation.
  • Current management approaches: digital transformation, innovation and strategy.
  • Real business environments where you can connect different areas and make an impact.
     

Why EAE Barcelona?

EAE Barcelona is a business school committed to driving professional growth through executive education connected to the realities of the business world. Our approach combines academic rigour, a global perspective, and a methodology designed to turn learning into real-world impact.

Study Programme

The Bachelor's Degree in Business Administration is structured over 4 years, with 60 ECTS per year divided into two semesters, for a total of 240 ECTS. The first years establish the foundations of business in accounting, applied mathematics and statistics, economics, marketing and commercial law, before progressing to management: finance, operations, strategy, people management and digital transformation.

Spanish & English

Languages

240 ECTS

Credits

October 2026

Start date

On-campus

Study mode

Dual Qualification

In addition to your official degree, you will obtain a Diploma in Advanced Business Innovation & Technology (DABIT). Learn today what companies will need tomorrow.

Choose your path: a specialization in Business Analytics or in Artificial Intelligence applied to business.

Understand how the new business world works and start monetizing your personal brand.

The digital and multinational company: Understand how digitalization transforms business models and global management.

Content Creator: Specialize in content creation and learn how to monetize your skills.

Start speaking the language of the companies of the future: programming, ethics, strategy, and data visualization.

Ethics and legislation in the use of data and AI: Responsible use of technology with a focus on privacy, security, and regulation. 
Power BI: Visualize data, detect patterns, and turn numbers into actions

Specialization: Business Analytics

Programming fundamentals: 
Foundations for understanding how systems, automation, and development work.

Specialization: AI applied to business.

AI strategy in the company: 
How to apply artificial intelligence to improve processes, make marketing decisions based on real data, and anticipate consumer behavior.

Power Skills I: Interpersonal skills, communication, and teamwork for professional contexts. 
Agile Management: Manage projects the way the most successful start-ups and tech companies do.

Specialization: Business Analytics

Advanced data management tools: 
Use of software and platforms for the visualization and analysis of large volumes of data.

Machine Learning applied to business cases: 
Learn to train models and extract predictive value to solve real problems.

Specialization: AI applied to business.

Generative AI: 
Explore models such as ChatGPT or DALL·E applied to business value creation and to original, creative content.

Prompt Engineering: 
Master the art of formulating precise instructions to obtain relevant and useful results from AI tools in your campaigns.

Technological innovation applied to business
Think of new solutions for real and current problems.

Entrepreneurship
Turn your ideas into projects, and your projects into impact.

Power Skills II
Strengthen your critical thinking, decision-making, and collaborative leadership.

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ENG grado ade

Official University Bachelor's Degree

Upon completing the Bachelor's Degree in Business Administration and Management (ADE), you will earn two qualifications with a single enrolment:

Bachelor's Degree in Business Administration and Business Transformation

Consult the Register of Universities, Centres and Degrees (RUCT) here.

  • 4 years 240 ECTS
  • Spanish and Bilingual Spanish/English
  • 150 official places
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Dirección de la Cadena de Suministro

Career Opportunities

The Bachelor's Degree in Business Administration and Management (ADE) prepares you to build a career in a constantly evolving business environment. Its focus on management, strategy, innovation and digital skills will allow you to shape your professional profile around different areas and take on new challenges.

Programme Director

The ADE programme's faculty comprises academic staff and active professionals who lead finance, strategy, marketing, operations and digital transformation departments in real-world companies.

EVA OLMEDO CASAS

Eva Olmedo Casas

Accredited full-time PhD Associate Professor in the Department of Marketing, Communication and Sales, with over 5 years' teaching experience.

Student support

Throughout the programme, you will receive continuous support to foster your academic and professional development. Tutoring, practical learning and career guidance come together to help you progress over the four years and prepare you to enter the business world.

Admissions Process

Requirements

General access regulations and procedure:

Specific information on the general access procedure for UdL Bachelor’s Degree studies is detailed at the following link:

More information

Admission criteria and procedure for the degree programme

Specific information on the admission procedure for UdL Bachelor’s Degree studies is detailed at the following link:

More information

Criteria for credit recognition and transfer

Specific information on credit recognition and transfer for UdL Bachelor’s Degree studies is detailed at the following link:

More information

01

Request information

Complete the form and receive the confirmation email

02

Personal interview

Learn about the programme and resolve your questions with our team

03

Admission assessment

Review of your academic and professional profile

04

Enrollment

Secure your place and begin your experience

Grants and Scholarships

At EAE Business School Barcelona, we believe talent deserves opportunities. Discover our Study Grant Plan and access benefits designed to support your university education.

Frequently asked questions about the Bachelor's Degree in Business Administration and Business Transformation

It is an official 4-year university degree worth 240 ECTS that prepares you to manage businesses across finance, marketing, operations, strategy and people management, and to lead their transformation through data and technology. Unlike a traditional Business Administration degree, it incorporates business analytics and artificial intelligence applied to business from the first year.

EAE Barcelona's Bachelor's Degree in Business Administration and Management (ADE) prepares you to face the challenges of the business world, covering areas such as Finance, Marketing and Sales, General Management, Accounting and Human Resources. In addition, at EAE Barcelona, you will complement your education with Empowering Labs certifications, which will help you acquire the professional skills most valued by companies, setting your professional profile apart in the job market.

The Bachelor's Degree in Business Administration and Management offers a wide range of career opportunities thanks to its multidisciplinary approach. You can take on roles in areas such as General Management, Marketing and Sales, Human Resources, Accounting and Finance, as well as Logistics and Operations.

The tuition fee for the Bachelor's Degree in Business Administration and Management is €9,900 for the October 2026 intake.

Yes, academic scholarships are available for the Bachelor's Degree in Business Administration and Management.

The Bachelor's Degree in Business Administration and Management is taught in Spanish, with a bilingual Spanish/English study mode.

The Diploma in Advanced Business Innovation & Technology (DABIT) is an additional qualification awarded by EAE that you complete as part of the Bachelor's Degree in Business Administration and Management. It is not an external certification or a separate course. It is integrated into the four years of the degree, with no additional cost or time required, and you can specialise in either Business Analytics or Artificial Intelligence applied to business. Upon completion, you will earn two qualifications: the official Bachelor's degree and the diploma certifying your specialisation in data, AI and innovation, providing a level of technical training that many professionals only achieve after a Master's degree.

Business Administration prepares you to manage the company as a whole, covering finance, operations, strategy, marketing and people management. Marketing focuses on customers and brands, while Economics focuses on how markets work, with a greater emphasis on theory than on management.

The Bachelor's Degree in Business Administration and Management takes 4 years to complete and is worth 240 ECTS, divided into four academic years of 60 credits each. You also earn the DABIT diploma during this same period.

Yes. It is an official university degree registered in the Register of Universities, Centres and Degrees (RUCT) and recognised throughout the European Higher Education Area. It provides access to official Master's programmes, doctoral studies and competitive examinations that require a university degree.

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Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.
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