Master in Fashion & Retail Management Barcelona - Roma
- October 2026
- 10 monts
- Spanish
- Full Time
60% of places filled
11 places remaining
The Master’s in Fashion & Retail Management prepares professionals to lead brands, stores and strategic projects within the global fashion industry.
Fashion Management and Retail Management are often treated as separate disciplines. Unlike other master’s degrees, however, this programme integrates them into a single 360-degree perspective of the business.
You will develop expertise in branding, Retail Management, Visual Merchandising, e-commerce, UX/UI, supply chain management, CRM and clienteling, Design Thinking and trend analysis. The programme also includes an international experience in Rome and the Fashion Made in Italy Certificate.
Among graduates, 67% increase their salary and 87% consider starting their own business after completing the master’s degree.
After completing the programme, you will be prepared to pursue positions such as Retail Manager, Retail Buyer, Brand Manager, Marketing Manager, Product Manager, Key Account Manager or Fashion Management Consultant.
Embrace the Babson Experience with EAE Barcelona!
Immerse yourself in the cradle of global entrepreneurship and learn directly from leaders and experts from Babson College, ranked as the 2nd best university in the United States by The Wall Street Journal in 2025.
Discover the experience that will boost your entrepreneurial vision and accelerate your path to professional success.
» Exclusively available for new EAE Barcelona students. Program fees includes accommodation and some meals.
Is This Master’s Degree Right for You?
This Master’s in Fashion and Retail Management in Barcelona is right for you if you want to build a career in fashion, retail, branding, e-commerce, business expansion, marketing, product management or entrepreneurship within a creative and global industry.
This master’s degree is designed for professionals who:
- Want to specialise in Fashion Management, retail, branding, product management and the fashion business.
- Aspire to develop a career as a Retail Manager, Brand Manager, Retail Buyer or Product Manager.
- Need to understand how fashion companies operate from strategic, operational and market perspectives.
- Want to lead e-commerce, UX/UI, Visual Merchandising and omnichannel customer experience projects.
- Are looking for a Master’s in Fashion in Barcelona with a practical, international approach connected to the industry.
- Want to experience Rome and deepen their understanding of the Made in Italy universe and the European fashion industry.
Why Study a Master’s Degree in Fashion & Retail Management?
Studying a Master’s in Fashion & Retail Management prepares you to lead with a comprehensive understanding of the fashion industry: how value is created, how a brand is built, how a store is managed, how a digital channel is scaled and how to design experiences that build customer loyalty.
The programme connects fashion and business: you will work with Retail Safari, Visual Merchandising and Digital Showrooms at the point of sale, as well as UX/UI, CRM and clienteling to design an omnichannel customer experience.
Upon completion, you will receive a qualification endorsed by the Universitat de Lleida. The programme comprises 60 ECTS and lasts 10 months. You will also take part in an international experience in Rome and receive the Fashion Made in Italy Certificate, strengthening your profile through an academic experience in one of the world’s fashion capitals.
Why EAE Barcelona?
EAE Barcelona is a business school committed to driving professional growth through executive education connected to the realities of the business world. Our approach combines academic rigour, a global perspective, and a methodology designed to turn learning into real-world impact.
Prepare for Professional Certifications
The Master’s in Fashion & Retail Management in Barcelona and Rome includes an international experience.
After completing your stay in Rome, you will receive the Fashion Made in Italy Certificate from Rome Business School. The experience includes visits, sessions and activities related to fashion houses, design, manufacturing, sustainability, consumer trends and digitalisation.
This certificate does not replace a professional technical certification, but it strengthens your profile through an international academic experience connected to one of the world’s most renowned fashion industries.
Study Plan
The study plan for the postgraduate programme in Fashion & Retail Management in Barcelona combines fashion business management, branding, design, supply chain management, Retail Management, e-commerce, entrepreneurship, communication, sustainability and international experience.
Fashion Business Management – 5 ECTS
- Key trends shaping the fashion industry today
- Fashion marketing
- Fashion company business models: strategy, management and organisation
- The challenge of sustainability in the fashion industry
- Fashion branding: country branding and luxury sector strategy
- Shopping Retail Safari
The Creative and Design Landscape Today – 5 ECTS
- The role of fashion collections today
- The global approach to design
- Art direction and creativity in fashion
- Fashion communication and public relations
- Digital marketing and communication in fashion: Influencer Marketing
Supply Chain in Retail – 5 ECTS
- Product development
- The procurement function and Supply Chain management
- Demand planning
- The role of the Supply Chain in business model design
Retail Management – 5 ECTS
- New strategies in Retail
- Omnichannel strategies and go-to-market plans
- Retail business expansion: internationalisation and franchising
- Multichannel digital innovation tools in Retail
Point-of-Sale Management – 5 ECTS
- Physical store management
- Retail organisation and team management
- The shopping experience: Visual Merchandising and hospitality policies
- Personalisation in Retail
E-commerce – 5 ECTS
- E-commerce models
- Digital strategy: the role of UX/UI in the Customer Journey
- Marketplaces
- Online Customer Experience & Online Visual Merchandising
Business Creation and New Business Lines – 5 ECTS
- Creativity and Design Thinking
- Market research and consumer behaviour methodologies
- Consumer insights
- From idea to brand
- Business planning and company launch
Skills and Competencies in Fashion & Retail – 5 ECTS
- Entrepreneurship & intrapreneurship: required skills
- Content creation: Storytelling
- Team structure: in-house vs. outsourcing
- Consumer Value Delivery
Ethical and CSR Trends in Fashion & Retail – 5 ECTS
- Purpose-driven companies: analysis of successful cases
- ESG approaches and opportunities: Environmental, Social & Governance
- Planning for a socially responsible future
Final Project – 15 ECTS
The project gives you the ideal opportunity to bring together your academic experience, professional ambitions, personal vision and creativity. It enables you to put everything you have learned into practice and work towards achieving your goals.
Degree
Upon successful completion of the Master’s Degree in Continuing Education in Fashion & Retail Management, you will receive a double qualification from EAE and UdL.
- EAE Business School’s own Master’s Degree in Continuing Education in Fashion & Retail Management Barcelona–Rome
- Universitat de Lleida (UdL)’s own Master’s Degree in Continuing Education in Fashion & Retail Management
Advanced Specializations
Advanced Specializations are certified specialisations that enable you to personalise your Master’s in Fashion and deepen your expertise in luxury brand management, e-commerce and digital marketing, sustainability and CSR, or retail innovation and phygital customer experience. Design a flexible learning pathway focused on the skills most in demand within the fashion industry and enhanced through our partnership with Mobile World Capital Barcelona.
Develop the leadership that the digital world demands: one that integrates technological agility, designs forward-looking strategies, and makes decisions with a positive impact. More than just skills, you will adopt the mindset that enables you to lead transformation—not just be part of it. It is the bridge from professional to industry-leading expert.
- IA & Machine Learning
- Innovation Strategy
- Project Management & Agile
- Data-Driven Business Analytics
- Emprendimiento
- ESG & Sustainability
Designed to deepen expertise in strategic areas and strengthen your technical profile. Become a go-to professional who solves the most complex industry challenges and makes a difference in high-impact projects.
- Digital Business Transformation
- International Markets
- Product Management
- Fintech
- Big Data Tools & Applications
- Business Analytics & Data Science
- DEI Strategy
- Marketing Digital Avanzado
merco
Our reputation has been recognised by merco through mercoTALENTO, mercoTALENTO UNIVERSITARIO, mercoRESPONSABILIDAD ESG and mercoEMPRESAS. These reputation monitors assess areas such as the ability to attract talent, perceptions among university students, commitment to sustainability and overall reputational excellence
Times Higher Education (THE)
Times Higher Education is one of the world’s leading references for evaluating higher education institutions. Its rankings recognise academic excellence, teaching quality, research, international outlook and the impact of universities and business schools.
Positive Impact Rating (PIR)
The Positive Impact Rating assesses business schools according to their contribution to society and sustainability, based on feedback from their students. This recognition highlights the institution’s commitment to positive impact, social responsibility and the development of leaders committed to a sustainable future.
Fashion & Retail Management Career Opportunities
The Fashion & Retail programme prepares you for positions related to fashion, retail, branding, product management, business expansion, marketing, sales and trend analysis.
The programme’s employability figures reinforce its career-focused approach: 67% of students increase their salary, 58% change jobs before graduating and 87% consider starting their own business.
Where Do Our Master’s in Fashion & Retail Management Students Work?
Students from EAE Barcelona’s Master’s in Fashion & Retail Management are building successful careers at leading global companies. You could be the next to take that step. Some of these companies include:
Master’s Programme Director
The faculty of the Master’s in Fashion and Retail Management combines academic expertise with professional experience in fashion, retail and brand management. Throughout the programme, they will share their knowledge, real-world cases and practical insights into the challenges currently facing the industry.
Tatiana Valoira
University lecturer and strategic consultant specializing in fashion, design, retail and business growth. She is a partner and consultant at teamUp, a strategic consultancy. She is also a European Partner of the Luxury Institute in New York and an expert in Fashion and Luxury Management at the University of the Arts London and the SDA Bocconi School of Management.
Student support
Your experience in the Master’s in Fashion & Retail Management Barcelona–Rome goes beyond the classroom. You will have access to resources, guidance and professional connections designed to enhance your employability within the fashion and retail industry.
Admissions process
Requirements
General admission regulations and procedures
The regulations and procedures governing admission to UdL master's programmes are detailed in the following link:
More information
Admission criteria and procedures for the programme
The general admission requirements and procedures for this University Master's degree are established in the Regulations on access, admission, and enrolment for university master's programmes at the EAE Barcelona University Centre:
More information
Criteria for credit recognition and transfer
The regulations and procedures governing the recognition and transfer of credits for UdL master's programmes are detailed in the following link:
More information
Financial Aid and Scholarships
At EAE Business School, we believe in talent and want to help you achieve your goals. That is why we offer different types of scholarships for students who demonstrate excellence, leadership, and commitment.
Frequently Asked Questions about the Master’s in Fashion & Retail Management Barcelona–Rome
The Master’s in Fashion & Retail Management provides a comprehensive perspective of the fashion and retail industries.
It covers three main areas:
- Fashion business management.
- The creation and implementation of new retail ecosystems.
- The development of entrepreneurial skills based on creativity and innovation.
The programme prepares you for roles such as Retail Manager, Retail Buyer, Brand Country Manager, Marketing Manager, Country Product Manager, Product Wholesale Manager, Sales Manager, Key Account Manager or Consumer Trend Analyst and Planner.
The programme lasts 10 months and is delivered through a Full-Time, on-campus format.
Classes are taught in Spanish from Monday to Friday, with one Friday free each month. They take place in the afternoon, making the timetable compatible with professional commitments.
Yes, EAE Barcelona offers academic scholarships for the Master’s in Fashion & Retail Management Barcelona–Rome.
Related Programs
-
MBA MBAsThe MBA - Specialization in AI is our flagship programme at EAE Barcelona...
-
Master in Marketing and Sales Management Marketing, Communication & SalesDesigned to train professionals that will become leaders of change and will know how to turn market...
-
Master in Digital Marketing & Growth Hacking Marketing, Communication & SalesThe EAE Barcelona Master in Digital Marketing & Growth Hacking is an innovative and powerful...
