Master in Corporate Communication & Brand Management
- October 2026
- 10 months
- English
- Full Time
60% of places filled
10 places remaining
The Master in Corporate Communication & Brand Management is an official programme that prepares you to lead strategic communication and brand management in global organisations undergoing transformation.
You will begin by developing a solid understanding of marketing, consumer behaviour and the competitive environment, before specialising in corporate communication, reputation, institutional relations, internal and external communication, branding, corporate culture and media, integrating digital and omnichannel approaches. The programme includes preparation for the HubSpot Academy Digital Marketing certification.
As a professional, you will be prepared to take on roles such as Director of Communications (DirCom), Brand Manager, Corporate Communications Manager, Corporate Affairs Manager, PR & Reputation Manager or Digital Communications Specialist, leading strategic communication and strengthening your organisation’s brand identity.
Is this master or you?
This master's degree is designed for professionals who:
- A programme aimed at professionals looking to specialise in corporate communication, branding and reputation management in digital and global environments.
- Full-Time | For those looking to start or accelerate their career in communications and branding
- Aimed at recent graduates or professionals with limited experience who want to develop their career in corporate communication, marketing or branding. Ideal for gaining a strategic business perspective and accessing career opportunities in dynamic and international environments.
WHY TAKE THE MASTER IN CORPORATE COMMUNICATION & BRAND MANAGEMENT?
Studying a Master in Corporate Communication & Brand Management transforms a communication or marketing profile into a management profile, with the ability to take part in executive decision-making and take responsibility for the company’s reputation.
It provides the strategic judgement that distinguishes those who execute from those who make decisions, specialised expertise in branding, reputation and the digital environment, and the backing of a programme that has been recognised for more than 15 years among the best Communication programmes in Spain.
Why EAE Barcelona?
EAE Barcelona is a business school committed to driving professional growth through executive education connected to the realities of the business world. Our approach combines academic rigour, a global perspective, and a methodology designed to turn learning into real-world impact.
PROFESSIONAL CERTIFICATION
HubSpot Academy: Digital Marketing.
The Master’s Degree includes preparation for the HubSpot Academy: Digital Marketing professional certification.
This certification provides knowledge in digital marketing, inbound marketing, lead generation and automation, aligned with the tools and standards used in the professional environment.
*La obtención de la certificación oficial depende del estudiante y se realiza directamente a través de Microsoft.
Syllabus
The content of the Master in Corporate Communication is delivered in two stages: first, management and organisational leadership, strategic marketing and market research; and then, specialisation in corporate communication, identity and reputation, institutional relations, branding and media planning.
Market research, information management and decision-making
- The consumer
- Information management and decision-making
- Market research
- New market research techniques and modelling
Financial impact of strategic decisions
- Economic and financial analysis and diagnostics
- Financial impact of strategic decisions
- Financial planning and budget management
- Analysis and evaluation of investment projects
Commercial and marketing planning process in organisations
- Fundamentals of marketing
- Corporate strategy
Marketing in digital environments
- Introduction to digital marketing
- Digital strategy
- Digital tactics
- Web structure, e-commerce and performance measurement
Customer and key account management
- Consultative selling
- Sales organization
- Sales team management
- Sales systems
- Sales team compensation
- Trade Marketing Management and point-of-sale management
- Key Account Management
- Company internationalization process
- Commercialization of ideas for entrepreneurship
Communication management and corporate culture
- Introduction to Strategic Communication Management
- Strategic Communication Plan
- Spokesperson training and executive public speaking. Integrated communication
- Institutional relations
- Brand value and executive ethics
Corporate branding and media planning
- Branding
- Institutional relations
- Media planning
Communication strategies
- Fundamentals of communication
- Integrated marketing communication
- Advertising and promotion
- Public relations and reputation management
- Corporate Social Responsibility
- Internal and external communication
- Persuasive communication
- Communication measurement and analysis
It is not just the research project required to obtain the master’s degree. It is the right time and place to bring together your academic experience with your professional ambition, personal vision, and creativity. It is the opportunity to put everything you have learned into practice and work towards achieving your goals.
Upon completing the master's degree, you will obtain an official dual qualification, something uncommon in the field of corporate communication, awarded by EAE Business School Barcelona and the University of Lleida (UdL), depending on the study format chosen.
Full Time: Official Degree
- Official Master's Degree in Marketing Management from the University of Lleida (Specialisation in Strategic Communication)
- Master in Corporate Communication and Brand Management from EAE Business School Barcelona
Advanced Specializations
Boost your master’s degree. Define your path.
Advanced Specializations are certified tracks that allow you to personalize your master’s program and incorporate professional competencies that truly differentiate you in today’s market. Design a flexible master’s experience, connected to the most in-demand digital professions and strengthened by our partnership with Mobile World Capital Barcelona.
Choose between two focus areas:
Here, you define your path. Barcelona and Mobile World Capital amplify it.
Develop the leadership that the digital world demands: one that integrates technological agility, designs forward-looking strategies, and makes decisions with a positive impact. More than just skills, you will adopt the mindset that enables you to lead transformation—not just be part of it. It is the bridge from professional to industry-leading expert.
- IA & Machine Learning
- Innovation Strategy
- Project Management & Agile
- Data-Driven Business Analytics
- Emprendimiento
- ESG & Sustainability
Designed to deepen expertise in strategic areas and strengthen your technical profile. Become a go-to professional who solves the most complex industry challenges and makes a difference in high-impact projects.
- Digital Business Transformation
- International Markets
- Product Management
- Fintech
- Big Data Tools & Applications
- Business Analytics & Data Science
- DEI Strategy
- Marketing Digital Avanzado
Added value thanks to Mobile World Capital Barcelona
As an Official Talent Hub of MWCapital, your Advanced programmes are delivered with a real focus on Barcelona’s technological and business ecosystem, strengthening your professional visibility and connection with the sector.
Our Master in Corporate Communication & Brand Management recognised by international rankings
The Master in Corporate Communication & Brand Management has ranked among the best Communication programmes in Spain for more than 15 years according to El Mundo ranking, which assesses 26 criteria based on the opinions of students, faculty, alumni and business leaders.
#3
El Mundo
Spain 2025
An annual ranking that recognises the best master's programmes in Spain for their academic quality and prestige.
#3
Eduniversal
Spain 2025
An international ranking that recognises leading business schools for their academic excellence and global outlook.
merco
Our reputation has been recognised by merco through mercoTALENTO, mercoTALENTO UNIVERSITARIO, mercoRESPONSABILIDAD ESG and mercoEMPRESAS. These reputation monitors assess areas such as the ability to attract talent, perceptions among university students, commitment to sustainability and overall reputational excellence
Times Higher Education (THE)
Times Higher Education is one of the world’s leading references for evaluating higher education institutions. Its rankings recognise academic excellence, teaching quality, research, international outlook and the impact of universities and business schools.
Positive Impact Rating (PIR)
The Positive Impact Rating assesses business schools according to their contribution to society and sustainability, based on feedback from their students. This recognition highlights the institution’s commitment to positive impact, social responsibility and the development of leaders committed to a sustainable future.
Master in Corporate Communication & Brand Management Career Opportunities
Develop the skills needed to design communication strategies, strengthen organisations’ reputations and lead brand management in an increasingly dynamic and digital environment.
Students who have completed the Master in Corporate and Institutional Communication hold communication and brand management positions in leading consumer goods companies, technology firms, communication consultancies, branding agencies, media organisations and public institutions such as Atresmedia, the Red Cross and the Parliament of Catalonia.
PROGRAM DIRECTOR
The faculty of the Master in Corporate Communication has extensive academic experience and includes active professionals in communication and brand management, such as communications directors, reputation consultants, brand managers and agency professionals.
Chelo Morillo Palomo
Full-time assistant professor with over 15 years of teaching experience. She currently serves as Vice Dean of Academic Affairs.
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Samer Ajour El-Zein
Accredited full-time Associate Professor with 10 years of teaching experience. He currently serves as Vice Dean for Undergraduate Programmes and Research.
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Patricia Coll Rubio
Full-time PhD Professor with over 15 years of teaching experience.
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Roberta Giannini
Full-time assistant professor with over 15 years of teaching experience.
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Manuel Jesús Infante Naranjo
Full-time Assistant Professor with over 10 years of teaching experience
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Verónica Israel Turim
Full-time PhD Professor with over 7 years of teaching experience.
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Chelo Morillo Palomo
Full-time assistant professor with over 15 years of teaching experience. She currently serves as Vice Dean of Academic Affairs.
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María del Mar Puig Romagosa
Full-time teaching assistant with over 10 years of teaching experience.
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Francesc Rufas Gregori
Full-time teaching assistant with over 25 years of teaching experience.
Student support
The Master’s in Event Management combines a practical methodology and personalised support with production workshops and simulations, masterclasses led by events industry professionals and guidance from the Career Development department to help you define your professional profile.
Admissions process
Requirements
General admission regulations and procedures
The regulations and procedures governing admission to UdL master's programmes are detailed in the following link:
More information
Admission criteria and procedures for the programme
The general admission requirements and procedures for this University Master's degree are established in the Regulations on access, admission, and enrolment for university master's programmes at the EAE Barcelona University Centre:
More information
Criteria for credit recognition and transfer
The regulations and procedures governing the recognition and transfer of credits for UdL master's programmes are detailed in the following link:
More information
Financial Aid and Scholarships
At EAE Business School, we believe in talent and want to help you achieve your goals. That is why we offer different types of scholarships for students who demonstrate excellence, leadership, and commitment.
FAQs
The Master’s Degree is primarily focused on corporate communication and brand management, with a foundation in marketing. It is not a general marketing program, but rather a degree that combines business vision, brand building and strategic communication management.
Because making sound communication decisions requires first understanding the business, the market and the consumer. This foundation then allows communication to be approached not as an isolated function, but as a strategic lever within the company.
Learning communication means knowing how to execute actions and use tools. Leading it strategically involves understanding its impact on reputation, corporate culture, brand and stakeholder relationships. This Master’s Degree is designed to facilitate that transition.
The program approaches communication as part of business strategy. That is why it combines marketing, market analysis and planning with subjects focused on brand, reputation and corporate communication, always aligned with business objectives.
The Master’s Degree covers these areas from both a practical and strategic perspective. It prepares you to design communication plans, manage organizational identity and reputation, and adapt messages to internal and external audiences according to each stakeholder’s needs.
The program incorporates the current challenges of communication in digital environments: channel saturation, online reputation, the influence of content creators, fake news, digital activism and new information consumption habits.
On completion of the Master’s Degree, you will be able to take part in or lead projects related to brand strategy, communication plans, corporate positioning, internal and external communication, reputation management and relationships with media and stakeholders.
It is best suited to profiles looking to grow in communication, branding or marketing with a more strategic, business-oriented perspective. It may not be the best option for those seeking purely tactical training, highly creative-focused programs or training centred only on tools.
Yes. The program is structured as an Official Master in Marketing Management, with a specialization in Strategic Communication, in partnership with the Universitat de Lleida.
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