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Digital Marketing Programmes

Master in Digital Marketing & E-Commerce

  • Full Time
  • October 2023
  • English
Abierta Convocatoria 2024 | Early Bird Discount

Master in Digital Marketing Digital & E-Commerce

EAE Barcelona’s Master’s in Digital Marketing and E-Commerce is an innovative and powerful programme, with a practical and professional orientation that addresses strategic and operational aspects in order to design and manage the digital transformation that is required by the current market and the increasingly changing and demanding audiences.

You will learn the keys to developing your own strategic and operational abilities in digital advertising (display, programmatic, affiliation, native, mobile ads…), omni-channelling, inbound marketing, SEO/SEM positioning, social media marketing (SMM), decision making based on web analytics (Google and social analytics), customer journey design and user experience (UX), user loyalty platforms (CRM) and digital business plans (E-Commerce), as well as the importance of conversion, sales and client loyalty related goals.

Full time
On-Site Classes

10 Months

From Monday to Thursday and two Fridays per month (intensive morning schedule)

Study Programme

Introduction to the Digital Environment and Online Marketing - 5 ECTS

• Strategic and operational marketing

• Scope of online marketing

• Criteria for strategy definition

• Lean start-up

• B2C and B2B environments

• Online consumers


Introduction to E-Commerce and Key Aspects - 5 ECTS

• Information for marketing decision making

• Market research design

• Quantitative and qualitative analysis

• On-line market research

• Online segmentation


Social Media & Social Selling Campaigns - 5 ECTS

• POEM in digital marketing

• MarTech tools

• On-line publicity (Display formats, Native, Mobile Ads...)

• UX and customer centric design

• Mobile UX

Marketing on Search Engines, Ads & Marketplaces - 5 ECTS


• Social Media Marketing


Performance Marketing and Automation - 5 ECTS

• Inbound MKT and E-mail marketing strategies for fidelization.

• Mobile marketing and Apps Store Optimization (ASO)

• Mobile engagement & Mobile Automation

Technological Platforms for Online Sales - 5 ECTS

• Digital products creation

• Customer journey

• SaaS, PaaS and OpenSource


Customer Management, Logistics and Operations - 5 ECTS

• Difference between CRM and relational marketing MKT

• Social CRM (SCRM)

• Customer support and fidelization (Social responsibility and employee training) Logistics Logistics: stock management, picking, handling, packing, shipping


Digital Analytics - 5 ECTS

• Introduction to web analytics

• Online benchmarking

• Analysis tools: Google Analytics and others

Financial Impact of Strategic Decisions - 5 ECTS

• Financial statement analysis

• Cost analysis

• Budget management

• Analysis of Investment Projects

• Challenges of the fourth industrial revolution

This is far more than just a research project required to gain a Master qualification. It is the optimal time and place to combine all your academic experience, professional ambition, personal vision and creativity. It is your opportunity to put all the knowledge and skills you have acquired into practice and work towards the goals you set yourself. 

Degree and Modality

Lifelong Learning Master's Degree in
Digital Marketing & E-Commerce

Full Time 60 ECTS

October intake 2023

You will obtain two Degrees: EAE and UPC

EAE Business School’s Specific Master’s Degree in Digital Marketing & E-Commerce and Universitat Politècnica de Catalunya’s (UPC) Lifelong Learning Master’s Degree in Digital Marketing & E-Commerce.

Master's Director

 DP mkt&ecommerce - Armando Salvador

Armando Salvador

Graduated in Computer Engineering from the Autonomous University of Barcelona in 2010. Co-founder of eComm360 SL, an agency specialized in E-Commerce and PrestaShop with which he invoiced more than one million euros for several years in a row. Customer Success for Europe in VTEX, SAAS platform to create high performance E-Commerce.

Key Points

1. Growth hacking

You will learn to improve conversion and maximize the ROI using tests and optimizing the UX design of different pages and the conversion flows themselves. In addition, you will gain insight into data gathering and analysis to generate value with tools such as Google Analytics, Mixpanel and KISSmetrics, among others.

2. AI for Marketing

You will apply Artificial Intelligence in 3 important areas: improving the efficacy and efficiency of campaigns; increasing the ROI and customer satisfaction based on audience data; and automating social media management and search engine optimization.

3. Google certifications

You will gain Google AdWords and Google Analytics certification and develop strategic projects online, as well as cutting-edge e-commerce platforms using Prestashop and Shopify. You will discover the implications of an omnichannel project and focus on the Customer Journey in digital settings: awareness, consideration, decision and loyalty.

Rankings Master in Marketing
  • Ed universal


    #11 Spain & #57 Europe



We’ve got your back from even before you get started

Expert and personalised advice on the most highly demanded profiles in the marketplace. We guide you professionally based on your profile and goals in order to help you choose the path with the greatest professional impact.


What does the admission process for a Master involve?


  • Initial Information/Admission Request

    Once completed, we’ll assign you one of our expert advisors that will get in touch with you.

  • Interview with the Admissions Department

    We’ll evaluate your professional and academic profile and, together, we’ll assess your eligibility for advancing towards a Master’s level based on your professional goals.

  • Formal Presentation of the Admission Form:

    • What documents do I need in order to apply for admission to a Master? You will have to send us the following documentation, which we’ll analyse and verify in order to compose your admissions report:
    • Updated CV
    • Motivation Letter
    • Academic and/or Professional Letter of Recommendation
    • Last/Ongoing Degree Certificate
    • Admission Test (if required)
    • Language Certificate (if required)
  • Admissions Committee

    Your advisor will be in charge of defending your application in front of the Committee.

  • Process Resolution

    We’ll inform you on the result of the process.

  • Booking and Assign You a Spot

    You will have 3 to 5 days to make the payment for the inscription.


Request information and consult our grants and discounts with the admissions team

Full Time 

15.500€ - October 2023
16.900€ - October 2024

Part Time 

14.000€ - October 2023
14.000€ - October 2024

Full Time English 

16.500€ - October 2023
16.900€ - October 2024


FT Inglés - MKT y Gestión Comercial

Full Time English

  • 2 years average experience
  • 87% international participants
  • 11 nationalities


There are many professional paths you can choose and we’ll be there, right next to you, no matter which one you choose

You will get a tailor-made career plan from our Careers department and our Entrepreneur department, with personalised services for academic training and guidance that will multiply your professional opportunities and extend them to any country in the world.


  • Director of Digital Marketing
  • Director of E-Commerce
  • Responsible for SEO
  • Head of SEM
  • Brand Digital Manager
  • Digital Project Manager
  • Content Manager 
  • Digital Communication Manager
  • Community Manager
Student salary increase
Change jobs before graduating
Want to start their own business

Request Information

EAE Institución Superior de Formación Universitaria, S.L. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE Institución Superior de Formación Universitaria, S.L., Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.