Master in Digital Marketing & Growth Hacking
- October 2026
- 11 months
- Spanish
- Part Time
70% of places available
8 places available
The Master’s in Digital Marketing & Growth Hacking is designed for professionals who want to specialise in digital growth strategies, e-commerce and data-driven marketing.
Unlike a traditional marketing master’s degree, this programme combines strategic vision with Growth Marketing, analytics, automation and Artificial Intelligence. It prepares professionals to accelerate the growth of companies, brands and digital projects.
Throughout the Master’s in Digital Marketing & Growth Hacking, you will develop expertise in SEO, SEM, ASO, e-commerce, UX, CRO, web analytics, marketing automation and campaign management. You will also work with tools such as Google Analytics, Google Ads and Artificial Intelligence applied to marketing. After completing the programme, you will be prepared to pursue positions such as Digital Marketing Manager, Growth Hacker, SEO/SEM Specialist, E-commerce Manager, Digital Project Manager or Marketing Automation Specialist at leading companies within the sector.
Embrace the Babson Experience with EAE Barcelona!
Immerse yourself in the cradle of global entrepreneurship and learn directly from leaders and experts from Babson College, ranked as the 2nd best university in the United States by The Wall Street Journal in 2025.
Discover the experience that will boost your entrepreneurial vision and accelerate your path to professional success.
» Exclusively available for new EAE Barcelona students. Program fees includes accommodation and some meals.
Is this master's program right for you?
This Master’s in Digital Marketing & Growth Hacking in Barcelona is right for you if you want to turn data, creativity, technology and strategy into real growth for companies, agencies, startups or your own projects.
This master’s degree is designed for professionals who:
- Want to specialise in digital marketing, Growth Hacking, e-commerce and automation.
- Want to lead customer acquisition, conversion, retention and growth campaigns.
- Need to master SEO, SEM, ASO, analytics, AI applied to marketing and the customer journey.
- Want to work in companies, digital agencies, startups or e-commerce projects.
- Come from backgrounds such as marketing, communications, business, technology, sales or digital-related areas.
- Are looking for a Master’s in Digital Marketing in Barcelona with a practical, international and employability-focused approach.
It is also right for you if you want to specialise in Growth Marketing, Growth Hacking, performance marketing, analytics and automation to drive the growth of brands, companies or digital projects.
Why study a Master’s in Digital Marketing & Growth Hacking?
The Master’s in Digital Marketing & Growth Hacking at EAE Barcelona is designed to help you understand data, automate processes, optimise every stage of the funnel and create experiences capable of converting users into customers.
The programme comprises 60 ECTS and is available in different formats, including Full-Time on-campus, Part-Time Flexible On-Campus and Hybrid Learning, allowing it to adapt to different stages of your professional career. In addition, depending on the format chosen, students may obtain a double qualification from EAE Business School and the Universitat de Lleida.
Studying this master’s degree gives you access to recognition in digital marketing rankings and professional support through career development, mentoring and international networking.
Why EAE Barcelona?
EAE Barcelona is a business school committed to driving professional growth through executive education connected to the realities of the business world. Our approach combines academic rigour, a global perspective, and a methodology designed to turn learning into real-world impact.
Professional certifications in Digital Marketing & Growth Hacking
The Master’s in Digital Marketing & Growth Hacking strengthens your professional profile with preparation for Google-related certifications, particularly relevant to analytics, paid campaigns and digital optimisation:
- Google Analytics Individual Qualification
- Google Ads Certification
These certifications help strengthen your profile in analytics, paid campaigns, measurement and digital optimisation. In an environment where companies need professionals who can demonstrate results, validating your Google competencies can make a real difference.
EAE Business School is accredited by the Spanish Association of Business Schools (AEEDE), a mark of academic excellence that distinguishes the best business schools in Spain.
This recognition confirms that our programs meet the highest quality standards, aligned with the needs of the global business market.
Curriculum
The curriculum of the Master’s in Digital Marketing & Growth Hacking combines Growth Marketing, e-commerce, MarTech, AI, UX, automation, analytics, CRO and strategic decision-making. Through the Master’s Final Project, you will apply the knowledge acquired throughout the programme to the development of a digital project using real data, with guidance from experts in the sector.
Growth Hacking & E-commerce
- Growth Hacking: the Scientific Method
- E-Commerce: Supply, Demand, Channels, Markets and Marketplaces
Martech Strategies & Growth Marketing
- Marketing on Search Engines (SEO), Apps (ASO) and Ads (SEM))
- Inbound Marketing and Social Selling
- Artificial Intelligence and Growth Hacking Strategy
Digital Business: UX Design and Marketing Automation for Customer Loyalty
- UX Development in E-Commerce
- Marketing Automation and Martech Tools
Strategic Decision-Making
- Data Analytics & CRO
- Global Business Management
Master’s Thesis
- The Master’s Thesis gives students the opportunity to apply all the knowledge acquired over the course of the Master, combining research, creativity and strategic analysis to develop a viable financial plan for a real organization. This project enables students to connect theory and practice, transforming everything they have learned into innovative, cutting-edge propositions. Find out more.
Management and Leadership of the Organization
- Market research, information management and decision-making
- Financial impact of strategic decisions
- Commercial and marketing process in organizations
Strategic Marketing Management
- Marketing in digital environments
- Customer and Ket Account Management
- Communication strategies
Online Business Development
- The digital ecosystem
- Marketing for attracting, converting and retaining customers and building loyalty
Master’s Thesis
- The Master’s Thesis gives students the opportunity to apply all the knowledge acquired over the course of the Master, combining research, creativity and strategic analysis to develop a viable financial plan for a real organization. This project enables students to connect theory and practice, transforming everything they have learned into innovative, cutting-edge propositions. Find out more.
Degree
Completing the Master’s in Digital Marketing & Growth Hacking will allow you to add a double qualification to your professional profile depending on the format you choose, with the recognition of EAE Barcelona and the Universitat de Lleida, ranked among the 16 best universities in Spain according to U-Ranking.
Part-Time
- EAE Business School Master’s Degree in Digital Marketing & Growth Hacking
- Universitat de Lleida - UdL Lifelong Learning Master’s Degree in Digital Marketing & Growth Hacking
Hybrid Learning
- Official University Master’s Degree in Marketing Management, specialising in Digital Marketing and E-Commerce, awarded by the Universitat de Lleida - UdL
- EAE Business School Global Master’s Degree in Digital Marketing & E-Commerce
Check the Register of Universities, Centres and Degrees (RUCT) here.
Advanced Specializations
The Advanced Specializations give you the opportunity to complement your studies on the Master’s in Digital Marketing & Growth Hacking with skills related to analytics, innovation, Artificial Intelligence, digital transformation and strategic business management. Tailor your master’s degree flexibly to strengthen your profile for the new challenges facing the marketing sector, in partnership with Mobile World Capital Barcelona.
Develop the leadership that the digital world demands: one that integrates technological agility, designs forward-looking strategies, and makes decisions with a positive impact. More than just skills, you will adopt the mindset that enables you to lead transformation—not just be part of it. It is the bridge from professional to industry-leading expert.
- IA & Machine Learning
- Innovation Strategy
- Project Management & Agile
- Data-Driven Business Analytics
- Emprendimiento
- ESG & Sustainability
Designed to deepen expertise in strategic areas and strengthen your technical profile. Become a go-to professional who solves the most complex industry challenges and makes a difference in high-impact projects.
- Digital Business Transformation
- International Markets
- Product Management
- Fintech
- Big Data Tools & Applications
- Business Analytics & Data Science
- DEI Strategy
- Marketing Digital Avanzado
Our Master’s in Digital Marketing & Growth Hacking and International Recognition
The Master’s in Digital Marketing & Growth Hacking at EAE Barcelona is recognised in international rankings within the field of digital marketing.
#10
Eduniversal Best Masters Ranking
Spain 2024
#10 Best Master’s Degree in Spain and #45 in Europe.
#3
Merco Talento
EAE Business School Rankings 2024
Among the leading companies for attracting and retaining talent.
#3
Merco Talento Universitario
EAE Business School Rankings 2024
Among the best companies to work for according to university students.
#5
Merco Empresas
EAE Business School Rankings 2024
Among the companies with the strongest corporate reputation.
#3
Merco Responsabilidad ESG
EAE Business School Rankings 2024
Among the most responsible companies.
Marketing Digital & Growth Hacking Career Opportunities
Graduates of the Master’s in Digital Marketing & Growth Hacking can pursue specialist and management positions in companies, agencies, e-commerce businesses, startups and digital projects. In these roles, they develop strategies focused on visibility, acquisition, conversion, brand positioning and sustainable growth.
Where do EAE Students Work?
Students on EAE Barcelona’s Master in Digital Marketing & Growth Hacking excel as leaders in top companies at a global level. You can be next to take the leap! The companies where our graduates work include:
Faculty
The lecturers on the Master’s in Digital Marketing & Growth Hacking are active professionals with extensive experience in marketing, growth, e-commerce and digital transformation. Their work with companies, agencies and digital projects brings a practical industry perspective to the classroom, together with the latest market trends, tools and strategies.
Armando Salvador
Expert in artificial intelligence, digital growth, and eCommerce, with more than 15 years of experience driving digital transformation and business growth. He has built his career as an entrepreneur, consultant, and executive at companies such as VTEX and PrestaShop, leading eCommerce, innovation, and digital strategy initiatives. He currently combines his role as CEO of Factoria IA with directing master's programmes and teaching, bringing practical expertise in artificial intelligence, growth marketing, and digital transformation.
Roberta Giannini
Program Director at EAE Business School and consultant in communication strategy and business development. With over 20 years of experience, she has worked with medical technology companies and entrepreneurs in developing innovative strategies.
Miquel Soler
COO and partner at James Brand & Co, a creative agency with offices in Barcelona and Madrid and international projects. He has over 12 years of experience in digital marketing, growth, and strategy, leading branding, performance, UX, and AI automation projects for startups and established companies. He is also a lecturer and in-company trainer at business schools.
-
Samer Ajour El-Zein
Accredited full-time Associate Professor with 10 years of teaching experience. He currently serves as Vice Dean for Undergraduate Programmes and Research.
-
María Fernanda Ávila Rondón
Full-time Assistant Professor with 7 years of teaching experience.
-
Patricia Coll Rubio
Full-time PhD Professor with over 15 years of teaching experience.
-
Roberta Giannini
Full-time assistant professor with over 15 years of teaching experience.
-
Manuel Jesús Infante Naranjo
Full-time Assistant Professor with over 10 years of teaching experience
-
Verónica Israel Turim
Full-time PhD Professor with over 7 years of teaching experience.
-
María del Mar Puig Romagosa
Full-time teaching assistant with over 10 years of teaching experience.
-
Armando Salvador Pérez
Full-time teaching assistant with over 15 years of teaching experience.
Student support
Your Master’s in Digital Marketing & Growth Hacking experience extends beyond the classroom. You will have access to resources, guidance and professional connections designed to strengthen your employability across the digital ecosystem.
Admissions process
Requirements
General admission regulations and procedures
The regulations and procedures governing admission to UdL master's programmes are detailed in the following link:
More information
Admission criteria and procedures for the programme
The general admission requirements and procedures for this University Master's degree are established in the Regulations on access, admission, and enrolment for university master's programmes at the EAE Barcelona University Centre:
More information
Criteria for credit recognition and transfer
The regulations and procedures governing the recognition and transfer of credits for UdL master's programmes are detailed in the following link:
More information
Financial Aid and Scholarships
At EAE Business School, we believe in talent and want to help you achieve your goals. That is why we offer different types of scholarships for students who demonstrate excellence, leadership, and commitment.
Master’s in Digital Marketing & Growth Hacking FAQs
The master's program teaches growth hacking strategies through practical projects, where students design and execute accelerated growth tactics. This includes funnel optimization, experimentation with digital tools, and the use of data to maximize results.
Students develop skills in SEO, SEM, web analytics, marketing automation, and campaign optimization. Additionally, they gain competencies in experimentation, customer retention strategies, and project management focused on digital growth.
Graduates can take on roles such as growth hacking specialists, digital campaign managers, strategic marketing consultants, or digital data analysts, leading projects that drive the sustainable growth of digital businesses.
The master's program combines theoretical classes with practical projects, simulations, and real case analysis, allowing students to directly apply growth hacking and digital marketing techniques in business scenarios.
The master's includes practical training in tools such as Google Analytics, HubSpot, SEMrush, and automation platforms, providing students with hands-on experience with essential technologies for implementing advanced digital strategies.
Yes. The Master’s in Digital Marketing & Growth Hacking includes preparation for professional certifications in Google Analytics and Google Ads.
You will work with Google Analytics, Google Ads, SEO, SEM, ASO, Shopify, Salesforce, PrestaShop, CRM, Social CRM, marketing automation, CRO, Artificial Intelligence applied to marketing, programmatic advertising and e-commerce tools.
You will also work with platforms such as Google Tag Manager, Looker Studio, Semrush, Ahrefs, Screaming Frog, HubSpot, Zoho CRM, Meta Ads Manager, TikTok Ads Manager, Metricool, Figma and Microsoft Clarity.
Growth Marketing is an approach focused on growing a business through data, experimentation and continuous optimisation.
It is in high demand because it enables companies to acquire, convert and retain customers through measurable, results-oriented decisions.
Companies seek professionals capable of combining strategic vision, digital expertise and a strong focus on results.
They value professionals who can analyse data, optimise campaigns, use digital tools and improve customer acquisition, conversion and retention.
Yes. Digital marketing expertise is increasingly in demand as companies become more dependent on digital channels, online consumer behaviour, automation, Artificial Intelligence and personalised customer experiences.
The programme prepares professionals to respond to this transformation through strategic, analytical and technology-driven skills.
Related Programs
-
Master in Marketing and Sales Management Marketing, Communication & SalesDesigned to train professionals that will become leaders of change and will know how to turn market...
-
Master in International Business STEM Business ManagementWe have created an innovative business management and international business programme...
