Marketing ecommerce
Digital Marketing Programmes

Master in Digital Marketing & Growth Hacking

  • Full Time
  • Intake 2024
  • English
Early Bird Discount Abierta Convocatoria 2024 | Open Call 2024

Master in Digital Marketing & Growth Hacking

EAE Barcelona Business School


With EAE Barcelona’s Master in Digital Marketing & Growth Hacking, you will gain a command of tools, processes, psychology and data. You will learn to optimize performance, maximize value, generate greater impact and achieve better results in less time, as well as placing the focus on the user experience. You will discover the potential of electronic commerce and marketplaces with a UX perspective.

On the Master, you will also learn to apply Artificial Intelligence to boost your content, acquisition and loyalty campaigns.

The program focuses on key factors that will boost your career, covering everything from data analytics and search engine optimization right through to advanced content marketing strategies and online advertising. Moreover, you will acquire the skills needed to create impactful products that generate greater interest and commitment from your audience.

The program’s fully practical approach gives participants the chance to work on projects in real settings in order to acquire valuable skills and up-to-date knowledge of the industry that enable you to help companies achieve long-term sustainable growth.

Full time
On-Site Classes

10 Months

From Monday to Thursday and two Fridays per month (intensive morning schedule)

Study Programme

Introduction to the Digital Environment and Online Marketing - 5 ECTS

• Strategic and operational marketing

• Scope of online marketing

• Criteria for strategy definition

• Lean start-up

• B2C and B2B environments

• Online consumers


Introduction to E-Commerce and Key Aspects - 5 ECTS

• Information for marketing decision making

• Market research design

• Quantitative and qualitative analysis

• On-line market research

• Online segmentation


Social Media & Social Selling Campaigns - 5 ECTS

• POEM in digital marketing

• MarTech tools

• On-line publicity (Display formats, Native, Mobile Ads...)

• UX and customer centric design

• Mobile UX

Marketing on Search Engines, Ads & Marketplaces - 5 ECTS


• Social Media Marketing


Performance Marketing and Automation - 5 ECTS

• Inbound MKT and E-mail marketing strategies for fidelization.

• Mobile marketing and Apps Store Optimization (ASO)

• Mobile engagement & Mobile Automation

Technological Platforms for Online Sales - 5 ECTS

• Digital products creation

• Customer journey

• SaaS, PaaS and OpenSource


Customer Management, Logistics and Operations - 5 ECTS

• Difference between CRM and relational marketing MKT

• Social CRM (SCRM)

• Customer support and fidelization (Social responsibility and employee training) Logistics Logistics: stock management, picking, handling, packing, shipping


Digital Analytics - 5 ECTS

• Introduction to web analytics

• Online benchmarking

• Analysis tools: Google Analytics and others

Financial Impact of Strategic Decisions - 5 ECTS

• Financial statement analysis

• Cost analysis

• Budget management

• Analysis of Investment Projects

• Challenges of the fourth industrial revolution

This is far more than just a research project required to gain a Master qualification. It is the optimal time and place to combine all your academic experience, professional ambition, personal vision and creativity. It is your opportunity to put all the knowledge and skills you have acquired into practice and work towards the goals you set yourself. 

Degree and Modality

Master's Degree in Continuous Learning in Digital Marketing & Growth Hacking

Full Time 60 ECTS

You will obtain two Degrees: EAE and UdL

EAE Business School’s Specific Master's Degree in Continuous Learning in Digital Marketing & Growth Hacking and Universitat de LLeida's (UdL) Master's Degree in Continuous Learning in Digital Marketing & Growth Hacking.

Master's Director

 DP mkt&ecommerce - Armando Salvador

Armando Salvador

Graduated in Computer Engineering from the Autonomous University of Barcelona in 2010. Co-founder of eComm360 SL, an agency specialized in E-Commerce and PrestaShop with which he invoiced more than one million euros for several years in a row. Customer Success for Europe in VTEX, SAAS platform to create high performance E-Commerce.

Key Points

1. AI for Marketing

Using Artificial Intelligence, you will apply improvements to the efficacy and efficiency of campaigns, increase the ROI and customer satisfaction based on audience data, and automate social media management and search engine optimization.

2. Google certifications and other tools

You will prepare to gain Google AdWords and Google Analytics certification. You will also develop your own project on E-Commerce platforms such as PrestaShop and Shopify.

3. Growth Funnel & UX

You will guide users through the different stages of the conversion process (acquisition, activation, retention and revenue), optimizing the user experience to increase growth and maximize the ROI.

Rankings Master in Marketing

  • Ed universal

    #10 Spain & #45 Europe


We’ve got your back from even before you get started

Expert and personalised advice on the most highly demanded profiles in the marketplace. We guide you professionally based on your profile and goals in order to help you choose the path with the greatest professional impact.


What does the admission process for a Master involve?


  • Initial Information/Admission Request

    Once completed, we’ll assign you one of our expert advisors that will get in touch with you.

  • Interview with the Admissions Department

    We’ll evaluate your professional and academic profile and, together, we’ll assess your eligibility for advancing towards a Master’s level based on your professional goals.

  • Formal Presentation of the Admission Form:

    • What documents do I need in order to apply for admission to a Master? You will have to send us the following documentation, which we’ll analyse and verify in order to compose your admissions report:
    • Updated CV
    • Motivation Letter
    • Academic and/or Professional Letter of Recommendation
    • Last/Ongoing Degree Certificate
    • Admission Test (if required)
    • Language Certificate (if required)
  • Admissions Committee

    Your advisor will be in charge of defending your application in front of the Committee.

  • Process Resolution

    We’ll inform you on the result of the process.

  • Booking and Assign You a Spot

    You will have 3 to 5 days to make the payment for the inscription.


FT Inglés - MKT y Gestión Comercial

2 years average experienc

  • 87% international participants

  • 11 nationalities


There are many professional paths you can choose and we’ll be there, right next to you, no matter which one you choose

You will get a tailor-made career plan from our Careers department and our Entrepreneur department, with personalised services for academic training and guidance that will multiply your professional opportunities and extend them to any country in the world.


  • Director of Digital Marketing
  • Director of E-Commerce
  • Responsible for SEO
  • Head of SEM
  • Brand Digital Manager
  • Digital Project Manager
  • Content Manager 
  • Digital Communication Manager
  • Community Manager
Student salary increase
Change jobs before graduating
Want to start their own business

Request Information

EAE Institución Superior de Formación Universitaria, S.L. will process your personal information in order to contact you, including contact by electronic means (WhatsApp and/or email) and by telephone, and in order to inform you about your program of choice for the upcoming two terms. Your data will be deleted once this information has been provided and/or once the aforementioned call for applications period has elapsed.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE Institución Superior de Formación Universitaria, S.L., Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.