Master in Psychology and Consumer Behavior

This Master is taught completely in Spanish. For further information, please visit Máster en Comportamiento del Consumidor y Marketing Insights

The Master's in Consumer Behavior and Marketing Insights from EAE Barcelona addresses consumer behavior analysis through new technologies, neuromarketing, AI, and data analysis for strategic business use. Our program has a dual focus: on one hand, it emphasizes the understanding and mastery of relevant technologies to extract consumer data and analyze it to generate valuable business insights. On the other hand, it develops the necessary skills to use these insights for marketing strategy and decision-making, ensuring better results and greater efficiency in business.

The program explores artificial intelligence, information management, and analysis through a neuromarketing lens, enabling the creation of business strategies based on consumer behavior. It’s a strategically focused program centered on the consumer, offering practical development and the immediate application of knowledge to foster critical thinking and a hands-on experience.