Master in Psychology and Consumer Behavior
- Intake 2026
- 10 months
- Spanish
- Full Time
Máster en Comportamiento del Consumidor y Marketing Insights
The Master's in Consumer Behavior and Marketing Insights from EAE Barcelona addresses consumer behavior analysis through new technologies, neuromarketing, AI, and data analysis for strategic business use. Our program has a dual focus: on one hand, it emphasizes the understanding and mastery of relevant technologies to extract consumer data and analyze it to generate valuable business insights. On the other hand, it develops the necessary skills to use these insights for marketing strategy and decision-making, ensuring better results and greater efficiency in business.
The program explores artificial intelligence, information management, and analysis through a neuromarketing lens, enabling the creation of business strategies based on consumer behavior. It’s a strategically focused program centered on the consumer, offering practical development and the immediate application of knowledge to foster critical thinking and a hands-on experience.
Embrace the Babson Experience with EAE Barcelona!
Immerse yourself in the cradle of global entrepreneurship and learn directly from leaders and experts from Babson College, ranked as the 2nd best university in the United States by The Wall Street Journal in 2025.
Discover the experience that will boost your entrepreneurial vision and accelerate your path to professional success.
Exclusively available for new EAE Barcelona students.
Program fees includes accommodation and some meals.
Specialize in psychology and consumer behavior through neuromarketing, Data Analytics, and Artificial Intelligence.
A practical and dynamic program, with immediate application and a focus on solving real-world cases alongside professionals in the field.
You'll learn from professionals with extensive experience and high-ranking positions in major international companies, bringing their real-world expertise into the classroom.
You’ll develop management skills while working on critical thinking and strategic decision-making from a customer-centered perspective.
You’ll gain a competitive advantage in the market with a prestigious certification. The program content prepares you to pass the Microsoft Power BI Data Analyst Associate certification exams.
Where do EAE Students Work?
Advanced Specializations
Boost your master’s degree. Define your path.
Advanced Specializations are certified tracks that allow you to personalize your master’s program and incorporate professional competencies that truly differentiate you in today’s market. Design a flexible master’s experience, connected to the most in-demand digital professions and strengthened by our partnership with Mobile World Capital Barcelona.
Choose between two focus areas:
Here, you define your path. Barcelona and Mobile World Capital amplify it.
Develop the leadership that the digital world demands: one that integrates technological agility, designs forward-looking strategies, and makes decisions with a positive impact. More than just skills, you will adopt the mindset that enables you to lead transformation—not just be part of it. It is the bridge from professional to industry-leading expert.
- IA & Machine Learning
- Innovation Strategy
- Project Management & Agile
- Data-Driven Business Analytics
- Emprendimiento
- ESG & Sustainability
Designed to deepen expertise in strategic areas and strengthen your technical profile. Become a go-to professional who solves the most complex industry challenges and makes a difference in high-impact projects.
- Digital Business Transformation
- International Markets
- Product Management
- Fintech
- Big Data Tools & Applications
- Business Analytics & Data Science
- DEI Strategy
- Marketing Digital Avanzado
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