Máster en Psicología y Comportamiento del Consumidor
- Full Time
- 60 ECTS
- October 2023
- 10 Months
- Spanish
Máster en Psicología y Comportamiento del Consumidor
EAE Barcelona’s Master’s in Psychology and Consumer Behaviour equips you with all the knowledge required to transform information into business insights, observing how social and economic changes can be translated into trends that generate new paths for growth for companies.
The program is especially designed to train innovative, curious and determined professionals equipped to investigate, analyse and apply knowledge based on human behaviour and the customer experience to marketing and business development.
The program brings you closer to the consumer through a range of different disciplines from the field of the social sciences, such as behavioural psychology, communication, data analytics, consumption and experiential analysis, among others.
Observing how social and economic changes can be translated into trends that generate new paths for growth for companies.
You will be equipped to investigate, analyse and apply knowledge based on human behaviour and the customer experience to business marketing.
You will learn different disciplines from the field of social sciences and methods such as applied statistics, behavioural psychology, communication, economics and experiential analysis, among others, to gain a greater understanding of your consumers and their behaviour, as well as discovering how to make an impact on them and extract insights that facilitate business growth.
Improve business decisions, branding, the range of products and services on offer and customer loyalty, keeping ahead of the game by searching out new business opportunities.
Gain an in-depth understanding of the impact of the brand values, communication and innovation on consumer psychology.
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