EAE Barcelona Business School

Máster en Comportamiento del Consumidor y Marketing Insights

  • Full Time
  • 60 ECTS
  • Intake 2024
  • 10 Months
  • Spanish
Open Call 2024 | Early Bird Discount

Máster en Comportamiento del Consumidor y Marketing Insights

This Master is taught completely in Spanish. For further information, please visit Máster en Comportamiento del Consumidor y Marketing Insights

The Master's in Consumer Behavior and Marketing Insights from EAE Barcelona addresses consumer behavior analysis through new technologies, neuromarketing, AI, and data analysis for strategic business use. Our program has a dual focus: on one hand, it emphasizes the understanding and mastery of relevant technologies to extract consumer data and analyze it to generate valuable business insights. On the other hand, it develops the necessary skills to use these insights for marketing strategy and decision-making, ensuring better results and greater efficiency in business.

The program explores artificial intelligence, information management, and analysis through a neuromarketing lens, enabling the creation of business strategies based on consumer behavior. It’s a strategically focused program centered on the consumer, offering practical development and the immediate application of knowledge to foster critical thinking and a hands-on experience.

Key Points

Specialize in psychology and consumer behavior through neuromarketing, Data Analytics, and Artificial Intelligence.

A practical and dynamic program, with immediate application and a focus on solving real-world cases alongside professionals in the field.

You'll learn from professionals with extensive experience and high-ranking positions in major international companies, bringing their real-world expertise into the classroom.

You’ll develop management skills while working on critical thinking and strategic decision-making from a customer-centered perspective.

You’ll gain a competitive advantage in the market with a prestigious certification. The program content prepares you to pass the Microsoft Power BI Data Analyst Associate certification exams.

Solicita Información

EAE Institución Superior de Formación Universitaria, S.L. will process your personal information in order to contact you, including contact by electronic means (WhatsApp and/or email) and by telephone, and in order to inform you about your program of choice for the upcoming two terms. Your data will be deleted once this information has been provided and/or once the aforementioned call for applications period has elapsed.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE Institución Superior de Formación Universitaria, S.L., Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.