Master in Psychology and Consumer Behavior
- Intake 2026
- 10 months
- Spanish
- Full Time
Máster en Comportamiento del Consumidor y Marketing Insights
The Master's in Consumer Behavior and Marketing Insights from EAE Barcelona addresses consumer behavior analysis through new technologies, neuromarketing, AI, and data analysis for strategic business use. Our program has a dual focus: on one hand, it emphasizes the understanding and mastery of relevant technologies to extract consumer data and analyze it to generate valuable business insights. On the other hand, it develops the necessary skills to use these insights for marketing strategy and decision-making, ensuring better results and greater efficiency in business.
The program explores artificial intelligence, information management, and analysis through a neuromarketing lens, enabling the creation of business strategies based on consumer behavior. It’s a strategically focused program centered on the consumer, offering practical development and the immediate application of knowledge to foster critical thinking and a hands-on experience.
Embrace the Babson Experience with EAE Barcelona!
Immerse yourself in the cradle of global entrepreneurship and learn directly from leaders and experts from Babson College, ranked as the 2nd best university in the United States by The Wall Street Journal in 2025.
Discover the experience that will boost your entrepreneurial vision and accelerate your path to professional success.
Exclusively available for new EAE Barcelona students.
Program fees includes accommodation and some meals.
Specialize in psychology and consumer behavior through neuromarketing, Data Analytics, and Artificial Intelligence.
A practical and dynamic program, with immediate application and a focus on solving real-world cases alongside professionals in the field.
You'll learn from professionals with extensive experience and high-ranking positions in major international companies, bringing their real-world expertise into the classroom.
You’ll develop management skills while working on critical thinking and strategic decision-making from a customer-centered perspective.
You’ll gain a competitive advantage in the market with a prestigious certification. The program content prepares you to pass the Microsoft Power BI Data Analyst Associate certification exams.
Where do EAE Students Work?
Advanced Specializations
(EN) Impulsa tu máster. Define tu camino.
Los Advanced Specializations son especializaciones certificadas que te permiten personalizar tu máster e incorporar competencias profesionales que hoy marcan la diferencia en el mercado. Diseña un máster flexible, conectado con las profesiones digitales más demandadas y potenciado por nuestro partnership con Mobile World Capital Barcelona.
Elige entre dos focos:
Aquí eliges tu camino. Barcelona y Mobile World Capital lo multiplican
(EN) Desarrolla el liderazgo que el mundo digital exige: aquel que integra la agilidad tecnológica, diseña estrategias con visión de futuro y toma decisiones con un impacto positivo. Más que habilidades, adoptarás la mentalidad que te permite dirigir la transformación, no solo participar en ella. Es el complemento que transita de profesional a líder de referencia.
- IA & Machine Learning
- Innovation Strategy
- Project Management & Agile
- Data-Driven Business Analytics
- Emprendimiento
- ESG & Sustainability
(EN) Pensadas para profundizar en áreas estratégicas y potenciar tu perfil técnico. Conviértete en el profesional de referencia que resuelve los desafíos más complejos de la industria y marca la diferencia en proyectos de alto impacto.
- Digital Business Transformation
- International Markets
- Product Management
- Fintech
- Big Data Tools & Applications
- Business Analytics & Data Science
- DEI Strategy
- Marketing Digital Avanzado
Related Programs
-
Master in Digital Marketing & Growth Hacking Marketing, Communication & SalesThe EAE Barcelona Master in Digital Marketing & Growth Hacking is an innovative and powerful...
-
Master in Marketing and Sales Management Marketing, Communication & SalesDesigned to train professionals that will become leaders of change and will know how to turn market...
-
Máster en Comunicación Corporativa & Brand Management Marketing, Communication & SalesEAE Barcelona’s Master's Degree in Corporate Communication & Brand Management will provide you with...
-
Master in Marketing Management Marketing, Communication & SalesEAE Barcelona’s Master’s in Marketing Management will allow you to apply technical knowledge...
