Master in Sustainable Planning and Management of Tourism
- October 2026
- 10 months
- English
- Full Time
The Master's in Sustainable Tourism is a programme designed for professionals who want to lead the transformation of tourism destinations and businesses towards a more sustainable, responsible and competitive model. This is a face-to-face Master's programme delivered in Barcelona and taught in English. Unlike a traditional Master's in Tourism, this programme combines tourism management with sustainability; in other words, it embraces the responsibility of managing tourism destinations while promoting environmental protection and respecting local communities. This integrated approach helps drive the sector's growth in a balanced way, minimising the negative impact on the natural environment and local residents.
With the Study Plan of the Master's in Sustainable Tourism Management, you will learn about tourism governance, strategic territorial planning, sustainable tourism development, tourism business management and finance, together with areas such as commercialisation, destination marketing and the creation of sustainable tourism products.
After completing the Master's in Sustainable Tourism Management of Resources and Destinations, you will be able to pursue career opportunities such as Destination Manager, Sustainability & ESG Manager, Sustainable Tourism Consultant, Innovation & Transformation Specialist or Tourism Data Analyst in tourism companies, destinations, public administrations and organisations within the tourism sector.
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Tourism Management
The start of a new journey
In the international landscape, tourism accounted for approximately 10.4% of the global GDP—about $9.2 trillion—and 10.6% (around 334 million) of all jobs before the pandemic.
Today, we find ourselves again in a thriving sector full of opportunities and with an infinite capacity for reinvention. It is precisely within this context that the partnership between Ostelea - Tourism Management School and EAE Business School Barcelona was born.
This strategic alliance aims to combine the social, economic, and cultural development of the tourism industry with the knowledge necessary to supply the international tourism market with innovative and sustainable business solutions.
Is this Master's programme for you?
This Master's programme at EAE Barcelona is a good fit if you want to progress towards leadership positions in tourism destinations, hotel chains, tour operators, sustainable tourism organisations, specialised consultancies or tourism innovation start-ups.
This Master's programme is designed for professionals who:
- Analyse the international management and positioning of destinations.
- Understand sustainable management theories and methodologies.
- Identify and mitigate risks associated with the tourism use of heritage.
- Lead multidisciplinary teams in international contexts.
- Apply creativity and innovation to real-world tourism projects.
- Work in international environments with an adaptive mindset.
Why study the Master's in Sustainable Tourism Management?
The Master's in Sustainable Tourism in Barcelona does not simply train you to manage tourism, but to do so from a sustainable perspective: a distinctive approach that is increasingly sought after by companies, destinations and public administrations committed to a growth model that is responsible towards the planet and local communities.
You will learn to design strategies that balance economic growth with environmental preservation and social well-being, leading destinations and companies committed to the future of tourism.
This Master's programme prepares you to:
- Assess environmental impacts and design sustainable alternatives.
- Understand the regulatory framework for tourism and apply it to real-world destinations.
- Design strategies for mature and emerging destinations.
- Identify business opportunities where sustainability is a competitive advantage.
- Apply digital technologies and social media to responsible tourism.
- Manage cultural and natural heritage in collaboration with institutions and companies.
- Create innovative tourism experiences based on cultural and environmental assets.
Why EAE Barcelona?
EAE Barcelona is a business school committed to driving professional growth through executive education connected to the realities of the business world. Our approach combines academic rigour, a global perspective, and a methodology designed to turn learning into real-world impact.
Study Programme
The Study Plan of the Master's in Sustainable Tourism combines tourism governance, strategic territorial planning, sustainable tourism development, tourism business management, finance, commercialisation and destination marketing, together with innovation and sustainability applied to the sector. It also includes the Master's Final Project (TFM), focused on applying the knowledge acquired throughout the programme to a project related to the planning or sustainable management of tourism destinations and resources. The programme is delivered Full Time on campus in Barcelona and taught in English.
- Sustainable Tourism Governance (6 ECTS)
- Territorial Strategic Planning (6 ECTS)
- Heritage, Tourism, and Sustainable Development (6 ECTS)
- Endogenous Development Tourism Projects (6 ECTS)
- Sustainable Business Models (6 ECTS)
- Finance (6 ECTS)
- Creation and Innovation in Sustainable Tourism Products (6 ECTS)
- Marketing for Sustainable Destinations and Products (6 ECTS)
The Master's Final Project is an opportunity to apply the knowledge acquired throughout the Master's degree, developing a practical and innovative project in the field of sustainable tourism. Students will address current challenges, such as the planning of smart destinations or heritage conservation, connecting theory and practice to propose viable solutions with a real impact.
Qualification
Upon successfully completing the Master's in Sustainable Tourism Management, you will receive a triple qualification backed by EAE Business School Barcelona, Ostelea Tourism Management School and the University of Lleida.
- Master's Degree in Sustainable Planning and Management of Tourism Businesses and Destinations - EAE Business School
- Master's Degree in Sustainable Planning and Management of Tourism Businesses and Destinations - Ostelea Tourism Management School
- Continuing Education Master's Degree in Sustainable Planning and Management of Tourism Businesses and Destinations - University of Lleida (UdL)
Advanced Specializations
Advanced Specializations allow you to complement the Master's in Sustainable Tourism Management of Resources and Destinations with additional skills in innovation, leadership, data analytics or digital transformation. This additional training allows you to design a flexible Master's experience, enhanced through the partnership with Mobile World Capital Barcelona, and apply new skills to the challenges of sustainable tourism management and destination transformation.
Develop the leadership that the digital world demands: leadership that combines technological agility, designs forward-thinking strategies and makes decisions with a positive impact. More than just developing skills, you will adopt the mindset that enables you to lead transformation rather than simply take part in it. It is the step that takes you from being a professional to becoming a recognised leader.
- IA & Machine Learning
- Innovation Strategy
- Project Management & Agile
- Data-Driven Business Analytics
- Emprendimiento
- ESG & Sustainability
Designed to provide in-depth knowledge of strategic areas and strengthen your technical profile. Become a leading professional capable of solving the industry's most complex challenges and making a difference in high-impact projects.
- Digital Business Transformation
- International Markets
- Product Management
- Fintech
- Big Data Tools & Applications
- Business Analytics & Data Science
- DEI Strategy
- Marketing Digital Avanzado
Added value thanks to Mobile World Capital Barcelona
As an Official Talent Hub of MWCapital, your Advanced programmes are delivered with a real focus on Barcelona’s technological and business ecosystem, strengthening your professional visibility and connection with the sector.
EAE Barcelona has received recognitions and distinctions that endorse its reputation, academic quality and commitment to sustainability, these indicators reflect its standing in the education sector and its contribution to developing business education with a positive impact.
merco
Our reputation has been recognised by merco through mercoTALENTO, mercoTALENTO UNIVERSITARIO, mercoRESPONSABILIDAD ESG and mercoEMPRESAS. These reputation monitors assess areas such as the ability to attract talent, perceptions among university students, commitment to sustainability and overall reputational excellence
Times Higher Education (THE)
Times Higher Education is one of the world’s leading references for evaluating higher education institutions. Its rankings recognise academic excellence, teaching quality, research, international outlook and the impact of universities and business schools.
Positive Impact Rating (PIR)
The Positive Impact Rating assesses business schools according to their contribution to society and sustainability, based on feedback from their students. This recognition highlights the institution’s commitment to positive impact, social responsibility and the development of leaders committed to a sustainable future.
Career Opportunities
The Master's in Sustainable Tourism in Barcelona prepares you to progress in management, planning, consulting, marketing and innovation roles within the tourism, hospitality, territorial management and public administration ecosystem.
Where our students work
Graduates build their careers in event and communication agencies, brand marketing departments, MICE agencies and companies such as Tripadvisor, Booking.com and Cabify.
EAE Business School is accredited by the Spanish Association of Business Schools (AEEDE), a mark of academic excellence that distinguishes the best business schools in Spain.
This recognition confirms that our programs meet the highest quality standards, aligned with the needs of the global business market.
Faculty
The Master's in Sustainable Tourism Management of Resources and Destinations has a faculty of recognised academic standing, with active experience in international organisations across the tourism, territorial management, environmental and destination management fields. You will engage with them throughout the programme and they will be able to advise you throughout your studies.
Oleg Lazovski
With a PhD (summa cum laude) in Regional Development and Economic Integration, he has over 25 years of experience in the tourism sector, combining private enterprise, the public sector, and academic research.
A specialist in strategic planning, territorial development, and tourism models, he has worked on international projects in Portugal, Ireland, Mexico, and Colombia.
As a member of the SRSI (Research Society in Ireland) and AECIT (Spanish Association of Scientific Experts in Tourism), he maintains an active connection with the professional and academic ecosystem of the sector, integrating into the program an up-to-date perspective focused on the real challenges of the hotel industry.
Student support
In this Master's in Sustainable Tourism in Barcelona, you will receive continuous support through a combination of contact with active industry professionals, a participatory methodology with your fellow students to encourage peer feedback, and the support of a dedicated team focused on fostering your academic and professional development.
Admissions process
Requirements
General admission regulations and procedures
The regulations and procedures governing admission to UdL master's programmes are detailed in the following link:
More information
Admission criteria and procedures for the programme
The general admission requirements and procedures for this University Master's degree are established in the Regulations on access, admission, and enrolment for university master's programmes at the EAE Barcelona University Centre:
More information
Criteria for credit recognition and transfer
The regulations and procedures governing the recognition and transfer of credits for UdL master's programmes are detailed in the following link:
More information
Financial Aid and Scholarships
At EAE Business School, we believe in talent and want to help you achieve your goals. That is why we offer different types of scholarships for students who demonstrate excellence, leadership, and commitment.
Frequently Asked Questions about the Master's in Sustainable Tourism
It is a tourism management programme specialising in sustainability, territorial planning, destination development and tourism business management, with a focus on social responsibility, local sustainable development and reducing the negative impact on the territory and its communities.
Yes. This Master's in sustainable tourism management can be an option for tourism graduates or professionals who want to steer their careers towards sustainability, destination planning, green marketing, innovation or business development in the sector.
It is designed for professionals who want to progress in the tourism sector and lead the management of destinations, hotel businesses, travel agencies, tourism consultancies, start-ups or technology companies serving the sector.
Graduates of this Master's can take on roles such as Smart Tourism Destination Consultant, Tourism Sustainability Manager, Tourism Services Innovation Manager or Digital Tourism Marketing Specialist. They can also work in the management of rural and cultural tourism projects or in the organisation of sustainable events and conferences, contributing to the responsible development of the sector.
This Master's programme develops skills in strategic destination management, sustainable planning, environmental impact analysis, tourism innovation and leadership. Students also acquire competencies in designing responsible tourism policies and managing sustainability-focused projects.
The programme addresses sustainability from an integrated perspective, including responsible tourism practices, efficient resource management, community development and minimising environmental impact. It also incorporates real-world case studies, innovative methodologies and tools for sustainable decision-making.
This Master's is ideal for those looking to specialise in sustainable tourism and enhance their employability in a growing sector. It is recommended if you want to advance your career in tourism planning, develop responsible projects or lead initiatives that balance economic growth and sustainability.
