Master in Business Analytics & AI
- October 2026
- 11 months
- Spanish
- Part Time
75% of places available
10 places available
Data is no longer a trend; it is the heart of every important decision. In a world where everything is measured, what sets you apart is not realizing that data matters, but rather how you turn it into clarity, judgment and action. On this program, you learn to understand the data lifecycle and apply it to real challenges in sales, marketing, operations, finance and strategy.
Depending on your path, you can gain more in-depth insight into tools such as Python, SQL, Power BI, advanced analytics and Big Data architectures, or develop your ability to interpret insights, lead teams and make data-driven decisions without needing to program. It is not just a question of techniques: it is a matter of learning to spot opportunities where others only see numbers and transforming information into decisions that drive business forward.
With this in mind, there are two pathways offered on this Master’s degree: Technical Specialization (Full-Time), for professionals who want to build solutions from the inside; and Leadership & Data-Driven Decisions (Part-Time), for executives who already make decisions and want to increase their impact with data. Moreover, you do all this in Barcelona, an ecosystem where technology, business and creativity go hand in hand every day. This Master’s degree does not just expand what you know; it expands what you can do.
Flexible program with two career paths
Hybrid profile between business and technology
Real learning by doing
Barcelona: a leading data and tech hub
Faculty currently working in the field
Measurable professional impact
Is this Master’s degree for you?
This Master’s program is for you:
- If you know that data is no longer optional.
- If you do not want to limit yourself to “understanding the market,” but to engaging with it.
- If you are clear that your next professional leap involves integrating analytics, technology and strategic vision
Leadership & AI-Driven Decision Making
Master in Business Analytics & IA
This is designed for you if:
- You have between 6 and 10 years of professional experience.
- You work in business, marketing, sales, operations, supply chain, finance or consulting.
- You already work with data (dashboards, reports, KPIs), but you do not have a full command of it and do not want to always depend on others to interpret it.
- You want to improve your decision-making, lead data-driven teams and advance professionally without reinventing your career or becoming a programmer.
- You are looking for judgment, structure and practical application rather than mathematical depth.
Why study the Master's in Business Analytics & AI in Barcelona?
The market no longer rewards intuition alone. It rewards the ability to connect data, business and decisions.
Nowadays, Big Data, advanced analytics and data science are no longer a “competitive advantage” but rather the standard. Companies need people capable of understanding the full data lifecycle: from how it is stored to how it is presented in an executive meeting.
It is not a question of accumulating tools. It is a matter of using data to move the business forward.
Why EAE Barcelona?
EAE Barcelona is a school that drives professional growth through executive education connected to real business reality. Our approach combines academic rigor, a global outlook, and a methodology designed to turn learning into impact.
EAE Barcelona is a school designed for professionals who lead, not just learn.
Prepare for professional certifications
Power BI Data Analyst Associate
Over the course of the Master’s program, you prepare to get the Microsoft Power BI Data Analyst Associate certification, an internationally recognized credential that validates your ability to model data, build dashboards and generate actionable insights for organizations.
It is not just an additional line on your CV. It is a clear signal to the market that you have a solid command of one of the Business Intelligence tools in the highest demand.
Preparation for the certification is included in the program. Official exam fees and specific conditions may vary depending on the intake. Please consult Admissions for updated details.
*La preparación para la certificación está incluida en el programa. Las tasas oficiales de examen y las condiciones concretas pueden variar según la convocatoria. Consulta con Admisiones para detalles actualizados.
Gain a command of key tools
It is not enough to know the names of tools. Here you use them, connect them with real decisions, and integrate them into projects and business cases.
SQL Server
python
R
Power BI
Databricks
Study plans
Leadership in a Digital Environment
- Self-Leadership
- The Role of Leadership
- Feedback and Feedforward
- Motivation and People Development
- High-Quality Conversations
Development of Big Data within Organisations
- Introduction to Big Data and Its Impact on Sales
- Big Data-Driven Business Strategy: Supply Chain and Other Use Cases
- Data Technologies, Solutions and Exploration
- Data Governance and Security
Customer Analytics & Strategies
- Database Fundamentals
- SQL Fundamentals for Business
New Business Models & Digital Transformation
- What Is Digital Transformation?
- Data Science for Business
- Business Models, Business Plans and the Business Model Canvas
Data Engineering: Data Management
- Introduction
- Fundamentals
- Data Engineering and Data Wrangling
Data Visualisation
- Data Visualisation: Context and Core Principles
- Data Visualisation: Hands-on Practice
Big Data Technology & Architecture
- Structured and Unstructured Data
- Structured Data and Technologies
- Unstructured Data, Azure Technologies and AI Services
- Generative AI
- Big Data Architectures
Data Science & Advanced Analytics (1)
- Introduction to Data Science (Machine Learning Fundamentals)
- Cross-Validation
- Machine Learning Model Design
- Linear Models and Their Variations
Data Science & Advanced Analytics (2)
- Deep Learning
- Natural Language Processing (NLP): Deep Learning for Text
- Streamlit
15 ECTS – Master's Final Project
A capstone project where you apply everything you have learned to a real business challenge, integrating data, analytics and leadership to drive strategic decision-making.
Qualification:
- Master in Big Data & Analytics (EAE-specific degree) awarded by EAE Business School
- Master of Lifelong Learning in Big Data & Analytics (UdL-specific degree) awarded by the Universitat de Lleida (UdL)
Advanced Specializations
Boost your master’s degree. Define your path.
Advanced Specializations are certified tracks that allow you to personalize your master’s program and incorporate professional competencies that truly differentiate you in today’s market. Design a flexible master’s experience, connected to the most in-demand digital professions and strengthened by our partnership with Mobile World Capital Barcelona.
Choose between two focus areas:
Here, you define your path. Barcelona and Mobile World Capital amplify it.
Develop the leadership that the digital world demands: one that integrates technological agility, designs forward-looking strategies, and makes decisions with a positive impact. More than just skills, you will adopt the mindset that enables you to lead transformation—not just be part of it. It is the bridge from professional to industry-leading expert.
- IA & Machine Learning
- Innovation Strategy
- Project Management & Agile
- Data-Driven Business Analytics
- Emprendimiento
- ESG & Sustainability
Designed to deepen expertise in strategic areas and strengthen your technical profile. Become a go-to professional who solves the most complex industry challenges and makes a difference in high-impact projects.
- Digital Business Transformation
- International Markets
- Product Management
- Fintech
- Big Data Tools & Applications
- Business Analytics & Data Science
- DEI Strategy
- Marketing Digital Avanzado
Added value thanks to Mobile World Capital Barcelona
As an Official Talent Hub of MWCapital, your Advanced programmes are delivered with a real focus on Barcelona’s technological and business ecosystem, strengthening your professional visibility and connection with the sector.
RANKINGS AND ACCREDITATIONS
QS World University Rankings 2024
- #3 best Master in Spain in its category.
- It reinforces the program’s international positioning.
Eduniversal Best Masters Ranking 2024
- #3 best Master in Spain in the field.
- It highlights academic quality and connection to the market.
Planeta Formación y Universidades
- Being part of the international network of Grupo Planeta connects you with more than 100,000 students from 114 nationalities every year.
Employability and impact on your career
Dirección del máster
-
Pau Sabaté
- Degree in Business Administration, with extensive experience in FMCG and consumer panels.
- Expert in Advanced Analytics & Shopper Insights at companies such as PepsiCo.
-
Gustavo Ramírez
Director at Inorbis Analytics. He has over 10 years’ experience on national and international projects, primarily in business consultancy specializing in Data Analytics and Big Data. He has an Industrial Engineering Diploma from ITESM, Master in Supply Chain Management and Technology from La Salle BES, Master in Financial Management from EAE Business School and SAP R/3 certification.
Student support
Career Development Center
Exclusive offers, employability training, and professional support with legal guidance throughout the master’s programme.
Emerging Leaders & Power Skills
Programme designed to strengthen leadership, strategic mindset, and key digital skills before and during the master’s programme.
EAE Emprende & Comunidad Alumni
Entrepreneurial hub with access to mentors and investors, plus a global network of 83,000+ alumni for ongoing networking.
Admissions process
Financial aid and grants
We know that deciding to take a Master’s degree is also a financial decision. With this in mind, EAE Barcelona offers different types of financial aid and grants that may apply depending on your profile and circumstances:
Academic Excellence Grant
For students whose academic records demonstrate outstanding effort and dedication.
Women in Leadership Grant
For women who have previously held or currently hold leadership positions while studying at the School and whose academic records demonstrate outstanding effort and dedication.
Entrepreneurship Grant
For students who are founding partners of an active company that has existed for at least one fiscal year and whose academic records demonstrate outstanding effort and dedication.
Grant for Students with Disabilities
For students with a certified minimum disability of 33% and whose academic records demonstrate outstanding effort and dedication.
FAQs
It is not mandatory. On the Full-Time track, you will begin with the fundamental principles of Python and SQL and progress to more advanced levels. On the Part-Time track, the focus is on understanding and using data for decision-making, not on becoming an expert programmer.
The Leadership & Data-Driven Decisions (Part-Time) track is specifically designed for working professionals. The workload and format are adapted for those already in the labour market.
The Master’s degree is mainly taught in Spanish and English, depending on the program in which you enrol.
You will receive the Master of Lifelong Learning in Big Data & Analytics (EAE-specific degree) awarded by EAE Business School Barcelona, with 60 ECTS credits.
You will learn from professionals working in the field in areas such as Data Analytics, BI, AI, technology consulting, FMCG, telecom, insurance and technology, with senior positions and real experience in data projects.
Yes. Through the Career Development Center you will have access to specific job offers, networking events, career fairs, internship programs and personalized career guidance.
You will be able to rely on EAE Entrepreneur Barcelona, where you will receive mentoring, access to innovation hubs, connections with investors and integration into the entrepreneurial ecosystem linked to Tech Barcelona and Mobile World Capital.
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