Master in Business Analytics & AI
- October 2026
- 10 months
- Spanish
- Part Time
75% of places filled
10 places remaining
The Master’s in Business Analytics & AI at EAE Barcelona is designed to develop hybrid profiles capable of mastering the entire data lifecycle and applying it to business decision-making. You will learn Big Data architectures, data engineering, programming in Python, R and SQL, advanced analytics, visualisation with Power BI, as well as Data Governance, Business Analytics and digital transformation, combining technical expertise with strategic insight to generate real impact.
This master’s prepares you to lead analytics and digital transformation projects in organisations across any sector, opening the door to roles such as Data Analyst, Data Scientist, Data Engineer, BI Analyst or Data Visualization Specialist. A practical, business-oriented education designed to turn data into opportunities and lead innovation in a market driven by analytics.
Is this master's degree for you?
Data has become one of the most important assets for companies, but its true value lies in knowing how to interpret it and turn it into decisions. The Master’s in Business Analytics & AI is designed for professionals who want to be part of this transformation, combining business insight, analytical capabilities and new technologies to generate real impact within organisations.
This master’s is for you if you want to:
- Understand how data can become a strategic advantage for companies.
- Learn how to identify patterns, opportunities and trends that support better decision-making.
- Combine business knowledge with analytics and artificial intelligence tools.
- Provide data-driven solutions to improve processes and generate impact within organisations.
- Prepare to work in an environment where technology and innovation are key to business development.
Why study the Master’s in Business Analytics & AI in Barcelona?
Barcelona has established itself as one of Europe’s leading ecosystems for innovation, technology and entrepreneurship, where companies are looking for professionals capable of understanding new business models and contributing to transformation projects. The Master’s in Business Analytics & AI allows you to study in an environment connected to this reality, combining applied learning, business insight and exposure to the trends that are reshaping organisations.
Why EAE Barcelona?
EAE Barcelona is a business school committed to driving professional growth through executive education connected to the realities of the business world. Our approach combines academic rigour, a global perspective, and a methodology designed to turn learning into real-world impact.
Professional Certifications
During the Master’s in Business Analytics & AI, you will prepare for the Microsoft Power BI Data Analyst Associate certification, an internationally recognised credential that validates your knowledge of data analysis, dashboard creation and generating useful insights for decision-making.
This certification allows you to strengthen your professional profile and demonstrate proficiency in one of the Business Intelligence tools most widely used by companies today.
Preparation for the certification is included in the programme. Official examination fees and specific conditions may vary depending on the intake. Please contact Admissions for up-to-date information.
Gain a command of key tools
It is not enough to know the names of tools. Here you use them, connect them with real decisions, and integrate them into projects and business cases.
SQL Server
python
R
Power BI
Databricks
Study Programme
The study plan combines a progressive structure of content with a Part-Time format designed for professionals who want to specialise while continuing their professional careers.
Leadership in a Digital Environment
- Self-Leadership
- The Role of Leadership
- Feedback and Feedforward
- Motivation and People Development
- High-Quality Conversations
Development of Big Data within Organisations
- Introduction to Big Data and Its Impact on Sales
- Big Data-Driven Business Strategy: Supply Chain and Other Use Cases
- Data Technologies, Solutions and Exploration
- Data Governance and Security
Customer Analytics & Strategies
- Database Fundamentals
- SQL Fundamentals for Business
New Business Models & Digital Transformation
- What Is Digital Transformation?
- Data Science for Business
- Business Models, Business Plans and the Business Model Canvas
Data Engineering: Data Management
- Introduction
- Fundamentals
- Data Engineering and Data Wrangling
Data Visualisation
- Data Visualisation: Context and Core Principles
- Data Visualisation: Hands-on Practice
Big Data Technology & Architecture
- Structured and Unstructured Data
- Structured Data and Technologies
- Unstructured Data, Azure Technologies and AI Services
- Generative AI
- Big Data Architectures
Data Science & Advanced Analytics (1)
- Introduction to Data Science (Machine Learning Fundamentals)
- Cross-Validation
- Machine Learning Model Design
- Linear Models and Their Variations
Data Science & Advanced Analytics (2)
- Deep Learning
- Natural Language Processing (NLP): Deep Learning for Text
- Streamlit
15 ECTS – Master's Final Project
A capstone project where you apply everything you have learned to a real business challenge, integrating data, analytics and leadership to drive strategic decision-making.
Qualification
Upon completing the programme, you will obtain a double qualification from EAE Business School and the University of Lleida (UdL), recognising your specialisation in Big Data & Analytics and adding distinctive value to your professional profile.
Part-Time: Own Degree
- Master’s in Big Data & Analytics from EAE Business School
- Master’s Degree in Continuing Education in Big Data & Analytics from the University of Lleida (UdL)
Advanced Specializations
Complement the Master’s in Business Analytics & AI with an Advanced Specialization and tailor your education to the areas with the greatest professional potential. An opportunity to deepen your specialised skills and strengthen your professional profile.
Develop the leadership that the digital world demands: leadership that combines technological agility, designs forward-thinking strategies and makes decisions with a positive impact. More than just developing skills, you will adopt the mindset that enables you to lead transformation rather than simply take part in it. It is the step that takes you from being a professional to becoming a recognised leader.
- IA & Machine Learning
- Innovation Strategy
- Project Management & Agile
- Data-Driven Business Analytics
- Emprendimiento
- ESG & Sustainability
Designed to provide in-depth knowledge of strategic areas and strengthen your technical profile. Become a leading professional capable of solving the industry's most complex challenges and making a difference in high-impact projects.
- Digital Business Transformation
- International Markets
- Product Management
- Fintech
- Big Data Tools & Applications
- Business Analytics & Data Science
- DEI Strategy
- Marketing Digital Avanzado
Added value thanks to Mobile World Capital Barcelona
As an Official Talent Hub of MWCapital, your Advanced programmes are delivered with a real focus on Barcelona’s technological and business ecosystem, strengthening your professional visibility and connection with the sector.
Awards and Rankings for the Master’s in Business Analytics & AI
The quality of the programme and the reputation of EAE Business School Barcelona are supported by leading rankings that recognise its academic excellence, international outlook and preparation of students for the labour market.
#5
El Mundo
Spain 2024
An annual ranking that recognises the best master's programmes in Spain for their academic quality and prestige.
#3
QS
Spain 2025
QS is an international ranking system that assesses academic quality, employability and internationalisation.
#3
Eduniversal
Spain 2025
An international ranking that recognises leading business schools for their academic excellence and global outlook.
merco
Our reputation has been recognised by merco through mercoTALENTO, mercoTALENTO UNIVERSITARIO, mercoRESPONSABILIDAD ESG and mercoEMPRESAS. These reputation monitors assess areas such as the ability to attract talent, perceptions among university students, commitment to sustainability and overall reputational excellence
Times Higher Education (THE)
Times Higher Education is one of the world’s leading references for evaluating higher education institutions. Its rankings recognise academic excellence, teaching quality, research, international outlook and the impact of universities and business schools.
Positive Impact Rating (PIR)
The Positive Impact Rating assesses business schools according to their contribution to society and sustainability, based on feedback from their students. This recognition highlights the institution’s commitment to positive impact, social responsibility and the development of leaders committed to a sustainable future.
Career Opportunities
Develop the skills needed to turn data into strategic decisions and access key positions in analytics, business intelligence and artificial intelligence.
Students of the Master’s in Business Analytics & AI develop their careers at leading companies that drive innovation through data and technology, such as HP, Accenture and Europcar.
Dirección del máster
Pau Sabaté
- Degree in Business Administration, with extensive experience in FMCG and consumer panels.
- Expert in Advanced Analytics & Shopper Insights at companies such as PepsiCo.
Gustavo Ramírez
Director at Inorbis Analytics. He has over 10 years’ experience on national and international projects, primarily in business consultancy specializing in Data Analytics and Big Data. He has an Industrial Engineering Diploma from ITESM, Master in Supply Chain Management and Technology from La Salle BES, Master in Financial Management from EAE Business School and SAP R/3 certification.
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María Fernanda Ávila Rondón
Full-time Assistant Professor with 7 years of teaching experience.
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Enric Bayo Molina
Part-time teaching assistant with over 10 years of teaching experience.
Student support
Throughout the programme, you will receive ongoing support to help you progress in your studies and make the most of your master’s experience.
Admissions process
Requirements
General admission regulations and procedures
The regulations and procedures governing admission to UdL master's programmes are detailed in the following link:
More information
Admission criteria and procedures for the programme
The general admission requirements and procedures for this University Master's degree are established in the Regulations on access, admission, and enrolment for university master's programmes at the EAE Barcelona University Centre:
More information
Criteria for credit recognition and transfer
The regulations and procedures governing the recognition and transfer of credits for UdL master's programmes are detailed in the following link:
More information
Financial Aid and Scholarships
At EAE Business School, we believe in talent and want to help you achieve your goals. That is why we offer different types of scholarships for students who demonstrate excellence, leadership, and commitment.
FAQs
You do not need to have an exclusively technology-focused background to join the programme. The master’s is designed for professionals who want to incorporate analytics and artificial intelligence into their profile, combining business knowledge with new digital skills.
Business Analytics focuses on analysing available information to draw conclusions and improve decision-making, while Artificial Intelligence enables the development of solutions that can learn, automate processes and create new capabilities within organisations. The master’s integrates both perspectives to provide a comprehensive view.
Because data and artificial intelligence are transforming virtually every department within a company. Developing knowledge in these areas allows you to complement your previous experience and understand how to apply new technologies to improve processes and results.
The double qualification allows you to accredit your education through two recognised institutions, strengthening your academic and professional profile. It also provides additional support for the specialisation acquired in Big Data and Analytics.
Yes. The Part-Time format is designed for professionals who want to continue working while developing new skills, making it easier to organise their studies alongside their professional responsibilities.
This certification allows you to validate your knowledge of one of the Business Intelligence tools most widely used by companies today. It certifies your ability to work with data, create visualisations and generate reports that facilitate business analysis.
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