Master’s in AI Applied to Business
For Professionals Looking to Apply AI in Business
- October 2026
- 1 Academic Year
- Spanish
- Hybrid Learning
70% of places reserved
8 places available
The Master’s in AI Applied to Business is designed to prepare professionals to use Artificial Intelligence as a strategic driver for designing, scaling and innovating business models. It combines executive insight with technological expertise to provide an understanding of how AI can increase organisations’ competitiveness, efficiency and capacity for transformation.
Throughout the programme, you will work with some of the most widely used tools in real Artificial Intelligence and advanced analytics projects, including Python, TensorFlow, Keras, PyTorch and Microsoft Azure. You will integrate these technologies into business strategy, decision-making and innovation.
Is This Master’s Degree Right for You?
If you want to understand how to apply Artificial Intelligence to create value for companies, this master’s degree is designed for professionals like you.
This master’s degree is designed for professionals who:
- Lead or participate in AI or digital transformation initiatives.
- Want to progress into data-driven strategic roles.
- Need to integrate AI into decisions, processes or products.
- Come from business, technology, product, consulting or data-related backgrounds.
- Are looking for executive education with a global perspective and an applied approach.
Why Study a Master’s Degree in AI Applied to Business?
AI is no longer a technology of the future: it is the driving force shaping companies’ competitiveness and capacity for innovation. Without a management perspective capable of integrating it, organisations risk falling behind.
The Master’s in AI Applied to Business addresses this need by preparing you to lead AI projects from a strategic perspective, make informed decisions and guide your organisation in a data-driven environment.
Why EAE Barcelona?
EAE Barcelona is a business school committed to driving professional growth through executive education connected to the realities of the business world. Our approach combines academic rigour, a global perspective, and a methodology designed to turn learning into real-world impact.
Prepare for Professional Certifications
Microsoft Azure AI Fundamentals (AI-900)
The master’s degree prepares you for the Microsoft Azure AI Fundamentals (AI-900) professional certification, designed to validate your understanding of the fundamentals of Artificial Intelligence applied to business environments and cloud solutions.
Throughout the programme, you will explore key concepts such as Machine Learning, responsible AI, cognitive models and AI services in Microsoft Azure. These topics are aligned with the content assessed in the certification and focused on real-world business applications.
*Obtaining the official certification is the student’s responsibility and must be completed directly through Microsoft.
Master Key AI Tools
Throughout the master’s degree, you will work with the environments and frameworks most widely used in real-world Artificial Intelligence and advanced analytics projects.
TensorFlow
Python
Microsoft Azure
Keras
PyTorch
Study Plan
- AI and Machine Learning for Business: Innovation, Competitiveness and Business Models
- Introduction to AI and Machine Learning in the Business Context
- Applications of AI and Machine Learning in Marketing and Sales
- Applications of AI and Machine Learning in Finance and Risk Management
- Applications of AI and Machine Learning in Finance and Risk Management
- Applications of AI and Machine Learning in Operations and Supply Chain Management
- Applications of AI and Machine Learning in Human Resources
- Developing New Business Opportunities with AI and Machine Learning
- Implementing and Managing AI Projects within Companies
- Ethics and AI Models: Governance and Trust
- Ethics in AI
- Customer Experience & Customer Journey and Their Ethical Implications
- Intelligent Interaction and Its Ethical Implications
- Cognitive Biases and AI Regulations
- Cloud Technologies and AI Platforms for Business Scalability
- Cloud Technologies
- API-Based AI Services
- Tools for Designing, Training and Managing the Lifecycle of AI-Based Systems
- Product Management & Project Management
- Fundamentals of Project Management
- Methodologies
- Scope, Time and Cost Management
- Quality and Risk Management
- Communication and Stakeholder Management
- Evaluation and Continuous Improvement
- Data Engineering – Data Strategy
- Data Engineering
- Data Cleaning and Preparation Techniques
- Algorithm Design and Applicability
- Design of Data-Driven Applications
- Object-Oriented Programming
- Machine Learning Application Development: Algorithms, Predictions and Decisions
- Linear Models
- Time Series
- Foundational Supervised Machine Learning Models
- Cross-Validation
- Foundational Unsupervised Machine Learning Models
- Risks and Limitations
- Deep Learning and Neural Networks Applied to Business
- Neural Network Design
- Neural Network Training
- Pre-Trained Models and Transfer Learning
- Generative AI
- Natural Language and Image Processing
- Text Normalisation and Dependency Parsing
- Recurrent Neural Networks and Transformers
- Dataset and Pre-Trained Model Repositories
- Generative Models
- Image Classification
Development of an applied project in which students integrate AI, business and strategy to solve a real challenge from their professional environment.
Degree
Upon successful completion of the Master’s in AI Applied to Business, you will receive a double qualification: an EAE qualification and an official qualification from the Universitat de Lleida, ranked the 16th-best university in Spain according to U-Ranking.
- EAE Business School’s own Master’s Degree in Continuing Education in AI for Business Strategy
- Universitat de Lleida (UdL)’s own Master’s Degree in Continuing Education in AI for Business Strategy
Advanced Specializations
Advanced Specializations enable you to complement the Master’s in AI Applied to Business with professional skills related to today’s business challenges, including data analytics, automation, innovation, project management, sustainability and digital transformation.
This additional training is designed to help you build a more versatile and distinctive professional profile by combining a strategic perspective on Artificial Intelligence in business with specialist areas connected to the most in-demand digital professions. Advanced Specializations are also enhanced through EAE Barcelona’s partnership with Mobile World Capital Barcelona, strengthening your connection with the technology and business ecosystem.
Develop the leadership that the digital world demands: one that integrates technological agility, designs forward-looking strategies, and makes decisions with a positive impact. More than just skills, you will adopt the mindset that enables you to lead transformation—not just be part of it. It is the bridge from professional to industry-leading expert.
- IA & Machine Learning
- Innovation Strategy
- Project Management & Agile
- Data-Driven Business Analytics
- Emprendimiento
- ESG & Sustainability
Designed to deepen expertise in strategic areas and strengthen your technical profile. Become a go-to professional who solves the most complex industry challenges and makes a difference in high-impact projects.
- Digital Business Transformation
- International Markets
- Product Management
- Fintech
- Big Data Tools & Applications
- Business Analytics & Data Science
- DEI Strategy
- Marketing Digital Avanzado
Added value thanks to Mobile World Capital Barcelona
As an Official Talent Hub of MWCapital, your Advanced programmes are delivered with a real focus on Barcelona’s technological and business ecosystem, strengthening your professional visibility and connection with the sector.
Rankings and Accreditations
EAE Barcelona holds national and international recognitions that reinforce its academic quality, employability, international outlook and commitment to positive impact and sustainability.
QS Stars
QS Stars is an international rating system that evaluates academic quality, employability and internationalisation. EAE Barcelona has been awarded four stars in this comprehensive assessment.
EFMD Global Member
EFMD Global is one of the leading international networks for business education. EAE Barcelona is part of this network, which is aligned with global quality standards.
Positive Impact Rating
The Positive Impact Rating recognises business schools committed to social impact and sustainability. EAE Barcelona strengthens its positioning in positive impact and sustainability criteria.
Bloomberg Businessweek Best B-Schools
EAE Barcelona features in the Bloomberg Businessweek Best B-Schools ranking, which recognises leading business schools worldwide.
merco
Our reputation has been recognised by merco through mercoTALENTO, mercoTALENTO UNIVERSITARIO, mercoRESPONSABILIDAD ESG and mercoEMPRESAS. These reputation monitors assess areas such as the ability to attract talent, perceptions among university students, commitment to sustainability and overall reputational excellence
Times Higher Education (THE)
Times Higher Education is one of the world’s leading references for evaluating higher education institutions. Its rankings recognise academic excellence, teaching quality, research, international outlook and the impact of universities and business schools.
Positive Impact Rating (PIR)
The Positive Impact Rating assesses business schools according to their contribution to society and sustainability, based on feedback from their students. This recognition highlights the institution’s commitment to positive impact, social responsibility and the development of leaders committed to a sustainable future.
Master’s in AI Applied to Business Career Opportunities
The Master’s in AI Applied to Business prepares you to take on strategic roles in companies seeking to integrate Artificial Intelligence into their processes, products and decision-making models. Throughout the programme, you will develop a practical perspective that enables you to connect technology, data and business objectives while identifying real opportunities for transformation and growth.
The programme is designed for professionals who want to progress into hybrid roles combining strategy, innovation and technology. You will develop the ability to lead AI projects, coordinate multidisciplinary teams and turn the potential of Artificial Intelligence into business impact.
Master’s Programme Director
Pau Sabaté
- Degree in Business Administration, with extensive experience in FMCG and consumer panels.
- Expert in Advanced Analytics & Shopper Insights at companies such as PepsiCo.
Student support
Your experience in the Master’s in AI Applied to Business combines expert insight, flexible learning and personalised support to help you apply Artificial Intelligence to real business challenges and strengthen your professional profile.
Admissions process
Requirements
General admission regulations and procedures
The regulations and procedures governing admission to UdL master's programmes are detailed in the following link:
More information
Admission criteria and procedures for the programme
The general admission requirements and procedures for this University Master's degree are established in the Regulations on access, admission, and enrolment for university master's programmes at the EAE Barcelona University Centre:
More information
Criteria for credit recognition and transfer
The regulations and procedures governing the recognition and transfer of credits for UdL master's programmes are detailed in the following link:
More information
Financial Aid and Scholarships
At EAE Business School, we believe in talent and want to help you achieve your goals. That is why we offer different types of scholarships for students who demonstrate excellence, leadership, and commitment.
Preguntas frecuente del Máster en IA Aplicada a Negocio
The Global Executive Master’s is designed for professionals and executives seeking to apply AI to business strategy through a flexible hybrid format that is compatible with their professional commitments.
By contrast, the Full-Time Master’s in Artificial Intelligence & Machine Learning for Business is an on-campus programme with a greater technical focus, designed for more junior professionals or those undergoing a career transition.
Previous technical experience is not required, although familiarity with business or digital transformation environments is recommended.
The master’s degree combines a 50% business and 50% technology approach, with a gradual learning curve.
Previous technical experience is not required, although knowledge of business or digital transformation is recommended.
The programme is designed to balance Artificial Intelligence theory with its practical application in the business world, making it suitable for experienced professionals from business, technology and consulting backgrounds.
Yes. The programme is designed for working professionals, with sessions distributed throughout the week, a flexible workload and a practical approach.
The Master’s in AI Applied to Business combines theory and practice, giving professionals the opportunity to work on real projects and case studies. Throughout the programme, students use tools such as Python, SQL and cloud platforms to solve specific business problems, developing practical skills they can apply directly in their current roles.
The Global Executive Master’s in AI for Business Strategy combines theory and practice, giving professionals the opportunity to work on real projects and case studies.
Throughout the programme, students use tools such as Python, SQL and cloud platforms to address specific business challenges. This allows them to develop practical skills that can be applied directly to their current positions.
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