Master in Sports Management
- October 2026
- 10/14 months
- Spanish
- Multiples modalities
70% of places available
9 places available
The Master’s in Sports Management prepares professionals to develop their careers in the sports industry from a strategic and business perspective.
Unlike programmes focused exclusively on sports administration, this master’s degree is designed to develop leaders capable of managing sports organisations, events and projects.
Throughout the Master’s in Sports Management, you will study sports management, event management, marketing and sponsorship, digital strategy, venue management, sports law, finance and innovation applied to the sports industry.
You will develop a comprehensive understanding of the sports business and work with real cases and the latest industry trends.
After completing the Master’s in Sports Management, you will be prepared to pursue positions such as Sports Business Manager, Event Manager, Sponsorship & Partnership Manager, Sports Marketing Manager or Sports Venue Manager.
Is this master's program right for you?
This Master’s in Sports Management is right for you if you want to professionalise your passion for sport and turn it into a career linked to management, strategy, marketing, events or the management of sports organisations.
Students in the Full-Time format have an average of 3 years of professional experience, with 78% international participants representing 11 nationalities. In the Hybrid Learning format, students have an average of 5 years of professional experience, with 61% international participants and 11 nationalities represented.
This master’s degree is designed for professionals who:
- Want to work in sports clubs, federations, sports companies, agencies or event promotion organisations.
- Seek a global understanding of the sports business, from management to marketing and innovation.
- Want to specialise in sports management, events, facilities, sponsorship or sports tourism.
- Need to learn how to manage sports projects with a strategic and practical approach.
- Are looking for a Master’s in Sports Management connected to real cases and companies in the sector.
- Want to study in Barcelona, a leading city for international sporting events.
Why study a Master’s in Sports Management?
The Master’s in Sports Management is available in both Full-Time on-campus and Hybrid Learning formats, preparing you to lead the sports industry through management, strategy and innovation in Barcelona, one of the sector’s key cities.
Students who complete the master’s degree go on to work at companies such as Factorial, Up2You and You First. In addition, 55% of students change jobs before completing the programme and 66% increase their salary.
Why EAE Barcelona?
EAE Barcelona is a business school committed to driving professional growth through executive education connected to the realities of the business world. Our approach combines academic rigour, a global perspective, and a methodology designed to turn learning into real-world impact.
Master Key Tools in Sports Management
Throughout the Master’s in Sports Management, you will work with tools and methodologies applied to the strategic management of the sports industry.
You will learn how to apply them to real cases involving marketing, sponsorship, brand activation, digital strategy and CRM within sport.
- CRM Applied to Sport Manage relationships with audiences, customers, members, partners and communities.
- Digital Strategy Connect brands, clubs and events with new audiences through digital channels.
- Sports Branding Build strong value propositions for sports organisations, competitions and projects.
- Sports Sponsorship Activate partnerships between brands, sports properties and audiences.
- Sporting Event Management Design experiences, coordinate operations and generate measurable impact.
- Sports Venue Management Manage facilities, services and operational processes within sports venues.
- Sports Finance Analyse business models, financial performance and revenue streams.
- Sports Law Understand the legal and regulatory framework of the sports industry.
- Innovation in the Sports Industry Anticipate emerging trends and identify new sports business models.
- Real Industry Cases Apply your learning to projects involving organisations and companies from the sports sector.
Embrace the Babson Experience with EAE Barcelona!
Immerse yourself in the cradle of global entrepreneurship and learn directly from leaders and experts from Babson College, ranked as the 2nd best university in the United States by The Wall Street Journal in 2025.
Discover the experience that will boost your entrepreneurial vision and accelerate your path to professional success.
» Exclusively available for new EAE Barcelona students. Program fees includes accommodation and some meals.
Plan de estudios
The Master’s in Sports Management curriculum combines sports management, branding, product development, events, venues, revenue generation, innovation, law, finance, digital strategy and emerging trends within sport.
The programme also includes a Master’s Final Project, providing an opportunity to apply your learning to a real or strategic project connected to the sports industry.
Strategic perspective in the sports industry - 5 ECTS
- The scale of sport: activity and business
- International Sports Governance
- Sports industry ecosystem
- Overview of a sports management model
Finance and sports law - 5 ECTS
- Introduction to the economic and financial framework of sport and its main revenue sources
- Introduction to sports law: court rulings
- The Spanish sports model and regulations on doping and violence in Spain
- Contracts & IP and technology law in sport
Sports branding - 5 ECTS
- Introduction to branding and brand creation
- Brand transformation and globalisation
- Brand strategy
- Brand experience
Patrocinio deportivo - 5 ECTS
- Introducción al Patrocinio deportivo
- Activos y contratos de patrocinio. Medición
- Activación de patrocinio
- Patrocinio digital
Organización y gestión de eventos deportivos - 5 ECTS
- Marco de referencia y objetivos de un evento
- Tipos de eventos con vínculo a deporte
- Players involucrados en la realización de un evento
- Factores clave de éxito
Gestión de instalaciones y negocio en el recinto deportivo - 5 ECTS
- Introducción al negocio en el recinto deportivo y planes estratégicos
- Modelos de consumo en el deporte presencial
- La venta de entradas
- Operar un estadio
- Nuevas tecnologías que marcarán el negocio
Innovation and transformation in the sports industry - 5 ECTS
- The concept of innovation: challenges and objectives
- Innovative methodologies
- Technology
- The entrepreneurial ecosystem
Digital strategy and CRM - 5 ECTS
- Digital marketing techniques
- Online advertising
- Digital analytics
- Digital content monetisation
Sports tourism - 5 ECTS
- Supply, demand, commercialisation and source markets
- Adaptation and structuring of sports tourism products
- Promotion of sports tourism destinations
- Leveraging sporting events for tourism
15 ECTS
It is not simply the research project required to obtain your master’s degree. It is the right moment and opportunity to bring together your academic experience, professional ambitions, personal vision and creativity. It gives you the chance to put everything you have learned into practice and work towards achieving your professional goals.
Qualifications and format
Upon successfully completing the Master’s in Sports Management, you will receive a double qualification: an EAE Business School Barcelona qualification and a qualification from the Universitat de Lleida, recognised as one of the best universities in Spain according to U-Ranking.
- EAE Business School Master’s Degree / Global Lifelong Learning Master’s Degree in Sports Management
- Universitat de Lleida - UdL Lifelong Learning Master’s Degree in Sports Management
Advanced Specializations
The Advanced Specializations allow you to complement the Master’s in Sports Management with skills in areas such as digital marketing, data analytics, innovation and digital transformation. This additional training, enhanced by EAE Barcelona’s partnership with Mobile World Capital Barcelona, is designed to address the new challenges of the sports business, including connected audiences, fan engagement, sponsorship and new sports business models.
Develop the leadership that the digital world demands: one that integrates technological agility, designs forward-looking strategies, and makes decisions with a positive impact. More than just skills, you will adopt the mindset that enables you to lead transformation—not just be part of it. It is the bridge from professional to industry-leading expert.
- IA & Machine Learning
- Innovation Strategy
- Project Management & Agile
- Data-Driven Business Analytics
- Emprendimiento
- ESG & Sustainability
Designed to deepen expertise in strategic areas and strengthen your technical profile. Become a go-to professional who solves the most complex industry challenges and makes a difference in high-impact projects.
- Digital Business Transformation
- International Markets
- Product Management
- Fintech
- Big Data Tools & Applications
- Business Analytics & Data Science
- DEI Strategy
- Marketing Digital Avanzado
Added value thanks to Mobile World Capital Barcelona
As an Official Talent Hub of MWCapital, your Advanced programmes are delivered with a real focus on Barcelona’s technological and business ecosystem, strengthening your professional visibility and connection with the sector.
merco
Our reputation has been recognised by merco through mercoTALENTO, mercoTALENTO UNIVERSITARIO, mercoRESPONSABILIDAD ESG and mercoEMPRESAS. These reputation monitors assess areas such as the ability to attract talent, perceptions among university students, commitment to sustainability and overall reputational excellence
Times Higher Education (THE)
Times Higher Education is one of the world’s leading references for evaluating higher education institutions. Its rankings recognise academic excellence, teaching quality, research, international outlook and the impact of universities and business schools.
Positive Impact Rating (PIR)
The Positive Impact Rating assesses business schools according to their contribution to society and sustainability, based on feedback from their students. This recognition highlights the institution’s commitment to positive impact, social responsibility and the development of leaders committed to a sustainable future.
Career Opportunities in Sports Management
The Master’s in Sports Management prepares you to access positions in management, leadership, marketing, events, venue operations and business development across the sports ecosystem.
The employability data included in the source content reinforces this career-focused approach: 66% of students increase their salary, 55% change jobs before graduation,12% intend to start their own business.
¿Dónde trabajan nuestros estudiantes?
Students from the Master’s in Sports Management at EAE Barcelona work in companies and organisations connected to the sports ecosystem, marketing, events and experience management. Companies such as YouFirst, IRONMAN, UP2YOU, Bewolfish, Factorial and Creativia Lab reflect the wide range of career opportunities offered by the programme, preparing professionals who can connect sport, business, audiences and new growth opportunities.
Faculty
The faculty of the Master’s in Sports Management is made up of experts with first-hand knowledge of how the sports industry operates. Their experience in clubs, organisations, events and companies within the sector enables them to bring into the classroom the challenges, trends and opportunities shaping the evolution of the sports business.
Pablo García Manitz
CEO at Bewolfish, a company that specialises in elite athletes, and a professor specialised in sports marketing and management. Sports management graduate (ESERP) and Physical Activities and Sports Sciences graduate (EUSES). Business administration graduate (Staffordshire University) and Master in Sports Marketing (Real Madrid’s University - European University).
Student support
Your experience in the Master's in Sports Management goes beyond the classroom. You will have access to resources, guidance, and connections designed to boost your employability within the sports industry.
Admissions process
Requirements
General admission regulations and procedures
The regulations and procedures governing admission to UdL master's programmes are detailed in the following link:
More information
Admission criteria and procedures for the programme
The general admission requirements and procedures for this University Master's degree are established in the Regulations on access, admission, and enrolment for university master's programmes at the EAE Barcelona University Centre:
More information
Criteria for credit recognition and transfer
The regulations and procedures governing the recognition and transfer of credits for UdL master's programmes are detailed in the following link:
More information
Financial Aid and Scholarships
At EAE Business School, we believe in talent and want to help you achieve your goals. That is why we offer different types of scholarships for students who demonstrate excellence, leadership, and commitment.
Preguntas frecuentes relacionadas con el Máster en Sports Management
A Master’s in Sports Management is a postgraduate programme that combines business and management skills with specialised knowledge of the sports industry.
It is designed to prepare professionals for leadership positions within sports organisations, clubs, federations, agencies and companies, as well as projects linked to events, facilities, marketing and sports sponsorship.
Barcelona is particularly well connected to the sports industry through its ecosystem of clubs, events, venues, tourism and sports-related companies.
The city hosts major events and organisations such as FC Barcelona, MotoGP, Formula 1, the ATP Tour and the America’s Cup.
EAE Barcelona enables you to study sports management within an urban and business environment where professional sport, international events, innovation and networking opportunities come together.
The Master’s in Sports Management is available in two formats:
- A Full-Time, on-campus format.
- A Hybrid Learning format combining live-streamed sessions with a two-week residential experience at EAE Barcelona’s campuses.
The Hybrid Learning format provides online flexibility without giving up the on-campus experience.
You will be prepared to work in positions such as Sports Manager, Sports Event Director, Sports Management Director, Sports Marketing Consultant, Sports Business Developer or Sports Venue Manager.
You may develop your career within professional clubs, federations, national and international sports organisations or sports marketing agencies.
Yes. The programme covers the organisation and management of sporting events, as well as relationships with event organisers, sponsoring brands, audiences, venues and sports-related experiences.
A sports MBA generally applies a broad business management perspective to the sports sector.
A Master’s in Sports Management focuses more specifically on the sports industry, including clubs, events, facilities, sponsorship, branding, sports law, revenue generation, sports tourism and innovation.
This master’s degree is designed for professionals with an average of three to five years of previous experience who want to develop their careers within an international environment.
The student profile combines a global perspective with professional experience that enriches collaborative learning across the cohort.
Sports marketing connects brands, organisations, events and audiences through sport.
It includes branding, sponsorship, brand activation, digital strategy, fan engagement, CRM, communication, audience management and the creation of experiences linked to clubs, competitions and sports projects.
Yes. Many professionals enter sports management from different academic or professional backgrounds.
Specialised education can provide the knowledge required to work in management, events, marketing, sponsorship and the wider sports business.
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