Sports Lowres

Master in Sports Management

  • Multiples Modalities
  • 60 ECTS
  • October 2022
  • 10-14 Months
  • Spanish or English

Master in Sports Management

EAE’s Master in Sport Management is the sports management programme that accelerates your transformation, learning and professional development during 10 months at the heart of Barcelona.

Sports business revenue is derived from several sources that are experiencing fundamental transformations.

This programme is made up of four areas: exploitation of the sports facilities, events organisation, audiovisual rights and brand management.

It’s designed in the style of an MBA for the sports industry and it works as a hotbed, generating the necessary conditions for you to be able to lead teams and projects in a complex industry, in complex business environments and with an innovative vision.

Learning modality and schedule
Full Time
On-Site Classes

From Monday to Thursday and two Fridays per month (intensive morning schedule)

Remote + Residential

Monday, Tuesday and Thursday remotely, plus a two-week residential stay in Barcelona (14 months)


  • 3 years Average Experience
    78% International Participants
    11 Nationalities

  • 3 yeras average experience
    78% international participant
    11 nationalities

  • 5 years Average Experience
    61% International Participants
    11 Nationalities

Key Points

The EAE Barcelona experience leaves its mark on you. Become a part of a diverse, innovative and creative community and ecosystem and kickstart a personal and professional transformation.


Discover Barcelona, one of the most important cities in the world when it comes to the sporting industry. Home of FC Barcelona and stage for numerous events such as the Basketball Euroleague, F1, MotoGP and many more.


Our learning methodology and our close relation with the business world will provide you with practical experience in the resolution of real industry cases in collaboration with companies from the sector.


Develop the competence and skills required to successfully manage projects in different areas of the sporting industry, facing challenges in a variety of scenarios.


You will learn all you need to know about business management with a vision that’s completely focused on sporting industry companies.


Study Programme


Strategic Vision in the Sports Industry - 5 ECTS

• Scope of sports: Activity and business

• International Sports Governance

• Sports industry ecosystem

• Description of a model for sports management


Finance and Sports Law - 5 ECTS

• Introduction to the economic-financial framework of sports and its main source of revenue

• Introduction to sports law: Judicial resolutions

• Spanish sports model and doping and violence regulations

• Contracts & PI and technology law in sports


Sports Brand - 5 ECTS

• Introduction to branding and brand creation

• Brand transformation and globalisation

• Brand strategy

• Brand experience



Sports Sponsorship - 5 ECTS

•Introduction to Sports Sponsorship

• Sponsorship assets and contracts. Measurement

• Sponsorship activation

• Digital sponsorship


Sports Events Organisation and Management - 5 ECTS

• Reference framework and goals of events

• Types of events related to sports

• Players involved in the organisation of an event

• Factors in the key to success


Management of Facilities and Business in the Sports Facilities - 5 ECTS

• Introduction to business in the sports facilities and strategic planning

• Consumption models in attendance sports

• Ticket sales

• Managing a stadium

• New technologies that will impact the business



Innovation and transformation in the sports industry - 5 ECTS

• The concept of innovation: Challenges and goals

• Innovative methodologies

• Technology

• The entrepreneurial ecosystem


Digital Strategy and CRM - 5 ECTS

• Digital marketing techniques

• Online advertising

• Digital analytics

• Monetisation of digital content


Sports Tourism - 5 ECTS

• Supply, demand, commercialisation and issue markets.

• Adaptation and structuring of sports tourism products

• Promotion of sports tourism destinations

• Tourist exploitation of sports events


It’s not just the research paper you need to do in order to get your master’s degree — it’s the right time and the right place for you to combine your academic experience with your professional ambition, personal vision and your creativity. It’s your chance to put everything you’ve been learning into practice and to work in order to get to where you want to be.


Master’s Director

 DP SPORTS - Francesc Cruces

Francesc Cruces

Marketing vice president for the Spanish market at Octagon, sports marketing and entertainment agency. He worked for FC Barcelona in business development. More than 25 years of experience in the sports industry. He has worked for great brands and franchises. He has acted as advisor for sports related start-ups.

 DP SPORTS - Pablo García

Pablo García Manitz

CEO at Bewolfish, a company that specialises in elite athletes, and a professor specialised in sports marketing and management. Sports management graduate (ESERP) and Physical Activities and Sports Sciences graduate (EUSES). Business administration graduate (Staffordshire University) and Master in Sports Marketing (Real Madrid’s University - European University).

Double Degree: EAE and SMS

EAE Business School’s own Continuing Education Master’s Degree in Sports Management and Paris Sports Management School’s (SMS) own Master’s Degree in Sports Management.

EAE Business School’s own Global Continuing Education Master’s Degree in Sports Management and Paris Sports Management School’s (SMS) own Master’s Degree in Sports Management..



Expert and personalised advice on the most highly demanded profiles in the marketplace. We guide you professionally based on your profile and goals in order to help you choose the path with the greatest professional impact.


1. Initial Information/Admission Request

Once completed, we’ll assign you one of our expert advisors that will get in touch with you.

2. Interview with the Admissions Department

We’ll evaluate your professional and academic profile and, together, we’ll assess your eligibility for advancing towards a Master’s level based on your professional goals.

3. Formal Presentation of the Admission Form:

You will have to send us the following documentation, which we’ll analyse and verify in order to compose your admissions report:

-Updated CV

-Motivation Letter

-Academic and/or Professional Letter of Recommendation

-Last/Ongoing Degree Certificate

-Admission Test (if required)

-Language Certificate (if required)

4. Admissions Committee

Your advisor will be in charge of defending your application in front of the Committee.

5. Process Resolution

We’ll inform you on the result of the process.

6. Booking and Assign You a Spot

You will have 3 to 5 days to make the payment for the inscription.


There are many professional paths you can choose and we’ll be there, right next to you, no matter which one you choose

As a student of the Master in International Business, you will get a tailor-made career plan from our Careers department and our Entrepreneur department, with personalised services for academic training and guidance that will multiply your professional opportunities and extend them to any country in the world.


· Professional football clubs

· Other sports clubs

· National and international sporting organisations

· Companies linked to the sporting industry

· Sports marketing agencies

· Sponsoring brands

· Events promoters

· Sports facilities managers

· Sports tourism managers

· Entrepreneurship in the sports industry

Our students’ salaries increase
Changes job before graduating
Changes area, sector or even country
EAE Institución Superior de Formación Universitaria, S.L. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE Institución Superior de Formación Universitaria, S.L., Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.