Máster en Dirección de Marketing
- Full Time
- 60 ECTS
- October 2023
- 10 Months
- Spanish
Máster en Dirección de Marketing
On EAE Barcelona’s Master in Marketing Management, you will apply the technical knowledge the analytical and strategic skills, and the executive and operational competencies required to develop effective marketing policies that enable you to create goods and services, detect new markets and capitalize on the business opportunities offered by the new global context.
You will learn to use marketing concept and techniques focused on achieving specific results and goals.
You will interact with other disciplines that have a fundamental relationship with marketing, such as technology, finance, etc., with the aim of playing a decisive role at an executive level in the company.
You will acquire the vision and capacity to develop strategies, with insight into efficient techniques for gathering and expanding information to create marketing systems.
Key Points
Designed by leaders in the sector, the program transforms professionals into experts, taking your knowledge to the next level and converting you into a leader who transforms, inspires and generates a tangible impact.
The modules have been designed to give you a 360º overview of the strategy required to innovate and lead a consumer-centric marketing strategy.
Gain the capacity and vision to develop strategies, analysing the market situation and its different scenarios and interacting with other fundamental disciplines for marketing.
Create and apply marketing plans and learn to measure their impact. You will gain insight into the best strategies for branding, generating loyalty, launching products, cross-selling and media relations in order to evaluate how best to measure and present results.
Discover the opportunities and risks involved in the most innovative trends in marketing, to gain a strong understanding of digital transformation and lead the implementation of new management systems.
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