Dirección Marketing

Máster en Dirección de Marketing

  • Full Time
  • 60 ECTS
  • Intake 2024
  • 10 Months
  • Spanish
Early Bird Discount Abierta Convocatoria 2024

Máster en Dirección de Marketing

This Master is taught completely in Spanish. For further information, please visit Máster en en Dirección de Marketing

On EAE Barcelona’s Master in Marketing Management, you will apply the technical knowledge the analytical and strategic skills, and the executive and operational competencies required to develop effective marketing policies that enable you to create goods and services, detect new markets and capitalize on the business opportunities offered by the new global context.

You will learn to use marketing concept and techniques focused on achieving specific results and goals.

You will interact with other disciplines that have a fundamental relationship with marketing, such as technology, finance, etc., with the aim of playing a decisive role at an executive level in the company.

You will acquire the vision and capacity to develop strategies, with insight into efficient techniques for gathering and expanding information to create marketing systems.

Key Points

Designed by leaders in the sector, the program transforms professionals into experts, taking your knowledge to the next level and converting you into a leader who transforms, inspires and generates a tangible impact.

The modules have been designed to give you a 360º overview of the strategy required to innovate and lead a consumer-centric marketing strategy.

Gain the capacity and vision to develop strategies, analysing the market situation and its different scenarios and interacting with other fundamental disciplines for marketing.

Create and apply marketing plans and learn to measure their impact. You will gain insight into the best strategies for branding, generating loyalty, launching products, cross-selling and media relations in order to evaluate how best to measure and present results.

Discover the opportunities and risks involved in the most innovative trends in marketing, to gain a strong understanding of digital transformation and lead the implementation of new management systems.

Solicita Información

EAE Institución Superior de Formación Universitaria, S.L. will process your personal information in order to contact you, including contact by electronic means (WhatsApp and/or email) and by telephone, and in order to inform you about your program of choice for the upcoming two terms. Your data will be deleted once this information has been provided and/or once the aforementioned call for applications period has elapsed.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE Institución Superior de Formación Universitaria, S.L., Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.