Master in Marketing Management
- Intake 2026
- 11 months
- Spanish
- Part Time
Master in Marketing Management
On EAE Barcelona’s Master in Marketing Management, you will apply the technical knowledge the analytical and strategic skills, and the executive and operational competencies required to develop effective marketing policies that enable you to create goods and services, detect new markets and capitalize on the business opportunities offered by the new global context.
You will learn to use marketing concept and techniques focused on achieving specific results and goals.
You will interact with other disciplines that have a fundamental relationship with marketing, such as technology, finance, etc., with the aim of playing a decisive role at an executive level in the company.
You will acquire the vision and capacity to develop strategies, with insight into efficient techniques for gathering and expanding information to create marketing systems.
Embrace the Babson Experience with EAE Barcelona!
Immerse yourself in the cradle of global entrepreneurship and learn directly from leaders and experts from Babson College, ranked as the 2nd best university in the United States by The Wall Street Journal in 2025.
Discover the experience that will boost your entrepreneurial vision and accelerate your path to professional success.
Exclusively available for new EAE Barcelona students.
Program fees includes accommodation and some meals.
Our Master's in Marketing Management is recognized by the top international rankings.
EAE Business School stands out in the most prominent national and international rankings, thanks to its prestige, academic excellence, and global reach.
#3
España 2024
#1
España 2024
Key Points
Designed by leaders in the sector, the program transforms professionals into experts, taking your knowledge to the next level and converting you into a leader who transforms, inspires and generates a tangible impact.
The modules have been designed to give you a 360º overview of the strategy required to innovate and lead a consumer-centric marketing strategy.
Gain the capacity and vision to develop strategies, analysing the market situation and its different scenarios and interacting with other fundamental disciplines for marketing.
Create and apply marketing plans and learn to measure their impact. You will gain insight into the best strategies for branding, generating loyalty, launching products, cross-selling and media relations in order to evaluate how best to measure and present results.
Discover the opportunities and risks involved in the most innovative trends in marketing, to gain a strong understanding of digital transformation and lead the implementation of new management systems.
Advanced Specializations
Boost your master’s degree. Define your path.
Advanced Specializations are certified tracks that allow you to personalize your master’s program and incorporate professional competencies that truly differentiate you in today’s market. Design a flexible master’s experience, connected to the most in-demand digital professions and strengthened by our partnership with Mobile World Capital Barcelona.
Choose between two focus areas:
Here, you define your path. Barcelona and Mobile World Capital amplify it.
Develop the leadership that the digital world demands: one that integrates technological agility, designs forward-looking strategies, and makes decisions with a positive impact. More than just skills, you will adopt the mindset that enables you to lead transformation—not just be part of it. It is the bridge from professional to industry-leading expert.
- IA & Machine Learning
- Innovation Strategy
- Project Management & Agile
- Data-Driven Business Analytics
- Emprendimiento
- ESG & Sustainability
Designed to deepen expertise in strategic areas and strengthen your technical profile. Become a go-to professional who solves the most complex industry challenges and makes a difference in high-impact projects.
- Digital Business Transformation
- International Markets
- Product Management
- Fintech
- Big Data Tools & Applications
- Business Analytics & Data Science
- DEI Strategy
- Marketing Digital Avanzado
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