Master in Marketing Management
- Intake 2026
- 11 months
- Spanish
- Part Time
Máster en Dirección de Marketing
On EAE Barcelona’s Master in Marketing Management, you will apply the technical knowledge the analytical and strategic skills, and the executive and operational competencies required to develop effective marketing policies that enable you to create goods and services, detect new markets and capitalize on the business opportunities offered by the new global context.
You will learn to use marketing concept and techniques focused on achieving specific results and goals.
You will interact with other disciplines that have a fundamental relationship with marketing, such as technology, finance, etc., with the aim of playing a decisive role at an executive level in the company.
You will acquire the vision and capacity to develop strategies, with insight into efficient techniques for gathering and expanding information to create marketing systems.
Our Master's in Marketing Management is recognized by the top international rankings.
EAE Business School stands out in the most prominent national and international rankings, thanks to its prestige, academic excellence, and global reach.
#3
España 2024
#1
España 2024
Key Points
Designed by leaders in the sector, the program transforms professionals into experts, taking your knowledge to the next level and converting you into a leader who transforms, inspires and generates a tangible impact.
The modules have been designed to give you a 360º overview of the strategy required to innovate and lead a consumer-centric marketing strategy.
Gain the capacity and vision to develop strategies, analysing the market situation and its different scenarios and interacting with other fundamental disciplines for marketing.
Create and apply marketing plans and learn to measure their impact. You will gain insight into the best strategies for branding, generating loyalty, launching products, cross-selling and media relations in order to evaluate how best to measure and present results.
Discover the opportunities and risks involved in the most innovative trends in marketing, to gain a strong understanding of digital transformation and lead the implementation of new management systems.
Advanced Specializations
(EN) Impulsa tu máster. Define tu camino.
Los Advanced Specializations son especializaciones certificadas que te permiten personalizar tu máster e incorporar competencias profesionales que hoy marcan la diferencia en el mercado. Diseña un máster flexible, conectado con las profesiones digitales más demandadas y potenciado por nuestro partnership con Mobile World Capital Barcelona.
Elige entre dos focos:
Aquí eliges tu camino. Barcelona y Mobile World Capital lo multiplican
(EN) Desarrolla el liderazgo que el mundo digital exige: aquel que integra la agilidad tecnológica, diseña estrategias con visión de futuro y toma decisiones con un impacto positivo. Más que habilidades, adoptarás la mentalidad que te permite dirigir la transformación, no solo participar en ella. Es el complemento que transita de profesional a líder de referencia.
- IA & Machine Learning
- Innovation Strategy
- Project Management & Agile
- Data-Driven Business Analytics
- Emprendimiento
- ESG & Sustainability
(EN) Pensadas para profundizar en áreas estratégicas y potenciar tu perfil técnico. Conviértete en el profesional de referencia que resuelve los desafíos más complejos de la industria y marca la diferencia en proyectos de alto impacto.
- Digital Business Transformation
- International Markets
- Product Management
- Fintech
- Big Data Tools & Applications
- Business Analytics & Data Science
- DEI Strategy
- Marketing Digital Avanzado
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