Master in Marketing Management
- October 2026
- 11 months
- Spanish
- Part Time
75% of places filled
6 places remaining
The Master's Degree in Marketing Management is designed to prepare professionals to lead marketing strategies in competitive, global and constantly evolving environments. Through a 360-degree perspective, you will learn to analyse markets and consumers, develop customer-centric value propositions, manage omnichannel brands and design marketing plans capable of generating a real impact on business.
Through practical methodologies based on real cases, applied projects, simulations, LifeEd activities and masterclasses with active industry professionals, you will consolidate an integrated view of marketing and the management skills needed to lead teams and transform organisations. The Master's degree also includes preparation for the HubSpot Academy: Digital Marketing certification.
As a professional, you will be able to pursue roles such as Marketing Director, Brand Manager, Product Manager, Communications Manager, Digital Marketing Manager, Trade Marketing Manager or Marketing Consultant, driving strategies that connect companies and consumers with an innovative, market-oriented perspective.
Embrace the Babson Experience with EAE Barcelona!
Immerse yourself in the cradle of global entrepreneurship and learn directly from leaders and experts from Babson College, ranked as the 2nd best university in the United States by The Wall Street Journal in 2025.
Discover the experience that will boost your entrepreneurial vision and accelerate your path to professional success.
» Exclusively available for new EAE Barcelona students. Program fees includes accommodation and some meals.
Is this Master's degree for you?
This Master's degree in Marketing Management is right for you if you want to professionalise your marketing experience and progress in the sector, taking responsibility for the strategy of major companies.
Students on the Part Time Master's degree have an average of 5 years of professional experience, with 38% of participants being international students and 7 different nationalities represented.
This Master's degree is designed for professionals who:
- Want to work in marketing departments, agencies, consultancies or companies across any sector.
- Are looking for a global view of business, from strategy to execution in digital and commercial marketing.
- Want to specialise in digital marketing or strategic offline areas that contribute to the company's profitability.
- Need to learn how to design and lead marketing plans with a strategic and practical approach.
- Are looking for a Master's degree in Marketing Management connected to real-world cases and companies in the sector.
- Want to study in Barcelona, a city home to major corporations and international companies.
Why study Marketing Management?
You will learn to work with:
- Strategic market orientation and business models.
- Market research and data.
- Digital marketing, e-commerce and social reputation.
- Branding, storytelling and omnichannel brand management.
- Pricing, trade marketing and sales management.
- Real-world cases with simulations, applied projects and masterclasses led by active industry professionals.
Why EAE Barcelona?
EAE Barcelona is a business school committed to driving professional growth through executive education connected to the realities of the business world. Our approach combines academic rigour, a global perspective, and a methodology designed to turn learning into real-world impact.
Study Programme
The Master's Degree in Marketing Management study plan combines strategic marketing with the creation of value propositions and their effective delivery in the market. In addition, the programme includes the development of the Master's Final Project as an opportunity to apply what you have learned to a real-world or strategic project related to marketing management.
Orientación Estratégica a Mercado - 5 ECTS
- Macro y Micro
- DAFO, TOWS, CAME, EFE y EFI
- Estrategias competitivas: corporativa, internacional, comercial y marketing
- Sostenibilidad, IA, digitalización e innovación
- Modelos de negocio: físicos y digitales
Investigación de Mercados & Neuromarketing - 5 ECTS
- El Problema de la Investigación: Cualis vs. Cuantis
- Investigación Comercial
- Buyer Persona
- Brieffing de Investigación de Mercados
- Neuromárketing y Nuevas Tendencias en Investigación de Mercados
Finanzas para Directores de Marketing - 5 ECTS
- Estudio de Costes
- P&G
- Ratios y Análisis
- Control del Margen de Contribución
- PMME y PMMF
Estrategias de Marketing Customer Centric (STP) - 5 ECTS
- Modelos de Segmentación
- Definición del Posicionamiento
- Proceso de Decisión de Compra
- Customer Journey vs. Buyer Persona
- Diseño y Layout Customer Centric
El Mix Digital: de la Estrategia a la Táctica - 5 ECTS
- Marketing Digital
- E-Commerce (modelos de venta)
- Modelos de Negocio Digitales
- Reputación Social
- Aplicación del Mix en Entornos Digitales Puros
Estrategias de Branding Centradas en el Cliente Omnicanal - 5 ECTS
- Estrategias de Branding
- Identidad de marca
- Storytelling
- De la marca al producto aumentado
- Marca personaI
- Desarrollo de B2B, B2C, FMCG y C2C
- Gestión comercial atendiendo al modelo de negocio
Estrategia de Producto/Servicio: Lanzamiento de Productos - 5 ECTS
- Gestión de Portafolio de Productos
- Lanzamiento de Productos Ágiles
- Definición de Surtidos
- Análisis de Eficiencia Promocional/Surtido
- Gestión por Categorías
Impactar al Consumidor Omnicanal: Comunicación Integrada (corporativa, de crisis, interna, eventos, patrocinios y RRPP) - 5 ECTS
- Comunicación Corporativa
- Comunicación en Crisis
- RRPP (eventos y patrocinios)
- Comunicación Integrada
- Plan de Comunicación
Omnicanalidad y Estrategias de Comercialización, Pricing y Trade Marketing - 5 ECTS
- Estrategias de distribución
- Estrategias de Pricing
- Trade Marketing
- Gestión y estrategia comercial
- Decisión de red de ventas
- KPIs para la gestión comercial
- Estrategias omnicanal: el proceso de decisión de compra
15 ECTS
No es solo el trabajo de investigación necesario para obtener el título del máster. Es el momento y el lugar adecuado para unificar tu experiencia académica con tu ambición profesional, tu visión personal y tu creatividad. Es la oportunidad de poner en práctica todo lo aprendido y trabajar para llegar donde te propongas.
Consiste en el desarrollo de un proyecto relacionado con la gestión de marketing en alguna de sus áreas, afrontando desde el planteamiento inicial, la decisión del segmento de mercado, la canalidad, el pricing, etc.
Qualification
The Master's Degree in Marketing Management is delivered on a Part Time basis and comprises 60 ECTS credits, distributed across the programme's three modules: Strategic Marketing, Value Proposition Creation and Value Delivery in the Market, and the Master's Final Project.
- Continuing Education Master's in Marketing Management (EAE Business School)
- Continuing Education Master's in Marketing Management (Universitat de Lleida - UdL)
Advanced Specializations
Advanced Specializations are certified specialisations that allow you to customise your Master's degree and develop professional skills that make a difference in today's job market. Design a flexible Master's degree connected to the most in-demand digital professions and enhanced by our partnership with Mobile World Capital Barcelona.
Choose between two areas of focus:
This is where you choose your path. Barcelona and Mobile World Capital take it further.
Develop the leadership that the digital world demands: leadership that combines technological agility, designs forward-thinking strategies and makes decisions with a positive impact. More than just developing skills, you will adopt the mindset that enables you to lead transformation rather than simply take part in it. It is the step that takes you from being a professional to becoming a recognised leader.
- IA & Machine Learning
- Innovation Strategy
- Project Management & Agile
- Data-Driven Business Analytics
- Emprendimiento
- ESG & Sustainability
Designed to provide in-depth knowledge of strategic areas and strengthen your technical profile. Become a leading professional capable of solving the industry's most complex challenges and making a difference in high-impact projects.
- Digital Business Transformation
- International Markets
- Product Management
- Fintech
- Big Data Tools & Applications
- Business Analytics & Data Science
- DEI Strategy
- Marketing Digital Avanzado
Added value thanks to Mobile World Capital Barcelona
As an Official Talent Hub of MWCapital, your Advanced programmes are delivered with a real focus on Barcelona’s technological and business ecosystem, strengthening your professional visibility and connection with the sector.
Our Master's in Marketing Management is recognized by the top international rankings.
EAE Business School stands out in the most prominent national and international rankings, thanks to its prestige, academic excellence, and global reach.
#3
España 2024
#1
España 2024
EAE Barcelona has received recognitions and distinctions that endorse its reputation, academic quality and commitment to sustainability, these indicators reflect its standing in the education sector and its contribution to developing business education with a positive impact.
merco
Our reputation has been recognised by merco through mercoTALENTO, mercoTALENTO UNIVERSITARIO, mercoRESPONSABILIDAD ESG and mercoEMPRESAS. These reputation monitors assess areas such as the ability to attract talent, perceptions among university students, commitment to sustainability and overall reputational excellence
Times Higher Education (THE)
Times Higher Education is one of the world’s leading references for evaluating higher education institutions. Its rankings recognise academic excellence, teaching quality, research, international outlook and the impact of universities and business schools.
Positive Impact Rating (PIR)
The Positive Impact Rating assesses business schools according to their contribution to society and sustainability, based on feedback from their students. This recognition highlights the institution’s commitment to positive impact, social responsibility and the development of leaders committed to a sustainable future.
Career Opportunities
The Master's Degree in Marketing Management prepares you to pursue management, leadership, communications, sales and business development roles within the marketing ecosystem.
Where do our students work?
Students on the Master's Degree in Marketing Management at EAE Barcelona work at companies such as SAP, Banco Sabadell, Decathlon, Banco Mediolanum, Hotelbeds and Luxottica, where they develop both offline and online marketing strategies. In these roles, they design action plans based on their objectives—positioning, sales or branding—and measure the data and results obtained to optimise decision-making.
Faculty
Joan López Alegre
Licenciado en Geografía e Historia (UB), Programa de dirección de comunicación CDEC (ESADE), colegiado del Col.legi de Periodistes de Catalunya. Profesor de comunicación de la UAO CEU. Autor del libro Hablar de todo y no saber de nada (Ed. Debate) 2016. Socio fundador de la agencia de comunicación Strategycomm.
Student support
Your experience in the Master's Degree in Marketing Management goes beyond learning. You will have access to resources, guidance and connections designed to enhance your employability within the marketing sector.
Admission process
Requeriments
Regulations and general access procedure
The Regulations and access procedure for master’s programs at UdL are detailed in the following link:
More information
Admission criteria and procedure for the degree
The general requirements for access and admission to this Master’s degree are established in the Access, Admission and Enrollment Regulations for university master’s programs at Centro Universitario EAE Barcelona:
More information
Criteria for recognition and transfer of credits
The Regulations and procedure for recognition and transfer of credits for UdL master’s programs are detailed in the following link:
More information
- Initial Information/Admission Request
Once completed, we’ll assign you one of our expert advisors that will get in touch with you.
- Interview with the Admissions Department
We’ll evaluate your professional and academic profile and, together, we’ll assess your eligibility for advancing towards a Master’s level based on your professional goals.
- Formal Presentation of the Admission Form
Updated CV
Motivation Letter
Academic and/or Professional Letter of Recommendation
Last/Ongoing Degree Certificate
Admission Test (if required)
Language Certificate (if required) - Admissions Committee
Your advisor will be in charge of defending your application in front of the Committee.
- Process Resolution
We’ll inform you on the result of the process.
- Booking and Assign You a Spot
You will have 3 to 5 days to make the payment for the inscription.
Financial Aid and Scholarships
At EAE Business School, we believe in talent and want to help you achieve your goals. That is why we offer different types of scholarships for students who demonstrate excellence, leadership, and commitment.
Frequently Asked Questions about the Master's Degree in Marketing Management
The Master's Degree in Marketing Management is a postgraduate programme that combines a strategic and business perspective with an in-depth understanding of marketing in competitive, global and constantly evolving environments.
It is designed to prepare professionals to take on leadership roles in marketing departments, agencies, consultancies and companies across any sector, as well as in projects related to branding, communications, digital marketing or sales management.
Barcelona is a city particularly connected to the marketing, communications and innovation ecosystem, with a strong presence of leading companies.
At EAE Barcelona, you can study marketing management in an environment where, in addition to gaining up-to-date knowledge, you can work on real-world cases from our marketing experts.
The Master's Degree in Marketing Management is delivered in a Part Time, flexible on-campus format, with classes on Tuesday and Thursday afternoons, designed to allow you to combine your studies with your professional activity.
You can pursue roles such as Marketing Manager, Digital Marketing Manager, Product Marketing Manager, Brand Manager, Sales Manager, Key Account Manager or Marketing Insights Analyst, in companies across any sector, marketing agencies and consultancies.
Yes. The programme covers digital marketing and e-commerce within Module 2 (Value Proposition Creation). The Master's degree therefore also prepares you for leadership roles in digital marketing.
This Master's degree is aimed at professionals with an average of 5 years of experience who already work in the sector and are looking to advance their careers in an international environment.
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