MBA
- May 2026
- 10 months
- Spanish e English
- Full Time
Companies no longer compete only on products or prices. They compete on who makes better decisions.
This MBA trains you for precisely that.
You will learn to analyse markets, understand data, lead teams and apply artificial intelligence in business management to lead organizations with sound judgement in an increasingly digital environment.
On this program, you build strategic vision, decision-making capability and real leadership.
Because leading companies today requires more than intuition: it requires method, data and perspective.
This MBA prepares you to lead in a business world in which technology is changing the rules of the game. It combines solid management, applied artificial intelligence and direct connection to companies to drive your career towards positions of greater responsibility.
Global business vision
Understand how strategy, marketing, finance and operations interact.
AI applied to management
Use artificial intelligence to improve decisions, processes and business analysis.
Hands-on learning
Work with real cases, simulations and business projects.
Direct connection with companies
Engage with executives, corporate visits and professional networking.
Boost your career
Design your professional plan with the Career Development Center.
Entrepreneurial mindset
Develop projects and ideas within the EAE Entrepreneur ecosystem.
Is this MBA for you?
This MBA is designed for professionals who want to make strategic decisions in increasingly digital companies.
If you can see yourself in several of these situations, this is probably the right time to take the next step.
This Master’s Degree is for professionals who:
- Lead or participate in digital transformation or innovation initiatives within their company
- Want to move into strategic roles where decisions are based on data, technology and business vision.
- Need to understand how to apply artificial intelligence in business processes, products or decision-making.
- Come from areas such as business, engineering, technology, product, marketing, consulting or data analysis
- Are keen to consolidate their executive profile with a global view of the company: strategy, finance, marketing and operations
- Want to strengthen their leadership skills to take on greater responsibilities within their organization.
Why take the MBA at EAE Barcelona?
Companies do not need more isolated specialists.
They need leaders capable of understanding the entire business and making strategic decisions in increasingly complex environments.
The MBA at EAE Barcelona prepares you precisely for that. It combines a global business vision, practical learning and direct connection to Barcelona’s business community to enable you take on greater responsibilities in your career.
You do not just study management here.
You learn to lead organizations, make strategic decisions and transform businesses in real contexts.
Why EAE Barcelona?
EAE Barcelona is a school that drives professional growth through executive education connected to real business reality. Our approach combines academic rigor, a global outlook, and a methodology designed to turn learning into impact.
EAE Barcelona is a school designed for professionals who lead, not just learn.
Prepare for professional certifications
Scrum Master I
Over the course of the MBA, you will work with agile methodologies used by companies around the world to manage projects, teams and innovation processes.
The program prepares you to sit the Scrum Master I certification, an internationally recognized accreditation that validates your ability to apply agile frameworks in business environments.
Throughout the MBA, you will develop key knowledge such as:
- Principles and foundations of agile methodologies
- Project management with Scrum
- Team leadership in agile environments
- Planning, iteration and continuous improvement in business projects
These contents are delivered through practical cases, team dynamics and applied projects, connecting agile methodologies with the strategic and operational management of organizations.
*Obtaining the official certification depends on the student and is completed directly through the certifying body.
*La obtención de la certificación oficial depende del estudiante y se realiza directamente a través de la entidad certificadora
Gain expertise in key tools for business decision-making
Throughout the MBA, you will work with tools and platforms used by companies to analyse data, plan strategies and manage projects in complex business environments.
These tools will enable you to transform information into decisions and connect strategy with execution.
Power BI
Excel
Microsoft Azure
Keras
PyTorch
Syllabus
- Current socioeconomic context
- Marketing and commercialization in international settings
- Intellectual capital and talent management
- Business strategy
- Finance for decision-making
- Entrepreneurship and internationalization
- Analytics from the customer perspective
- Transforming and competing through operations
Sessions
- Introduction to the AI & Machine Learning module
- Introduction to the AI & Machine Learning module
- Transformation through the implementation of Artificial Intelligence
- Intelligent products and services
- Ethics in AI
- Customer Experience & Customer Journey
- Intelligent interaction
- Neural network design
- Neural network training
- Pre-trained models and transfer learning
- Keras, TensorFlow and PyTorch
Bootcamp
Week 1 - In-depth exploration
- Text normalization and dependency parsing
- Recurrent neural networks and transformers
- Dataset repositories and pre-trained models such as HuggingFace
- Generative models
- Image classification
Week 2 AI applications and advanced cases of use
The Master’s Thesis is an opportunity to apply the knowledge acquired throughout the Master’s program, combining research, creativity and strategic analysis to develop a viable financial plan for a real organization. This project allows students to connect theory and practice, transforming learning into innovative and cutting-edge proposals.
Degree:
- Official Master’s Degree in Business Administration and Management, with a specialization in Strategic Management (University of Lleida - UdL)
- Institutional Master’s Degree in Continuing Education (MBA), which also includes a Certificate in Artificial Intelligence & Machine Learning (10 ECTS) (EAE Business School)
Advanced Specializations
Boost your MBA. Define your path.
Advanced Specializations are certified tracks that allow you to personalize your MBAs and incorporate professional competencies that truly differentiate you in today’s market. Design a flexible MBA experience, connected to the most in-demand digital professions and strengthened by our partnership with Mobile World Capital Barcelona.
Choose between two focus areas:
Here, you define your path. Barcelona and Mobile World Capital amplify it.
Develop the leadership that the digital world demands: one that integrates technological agility, designs forward-looking strategies, and makes decisions with a positive impact. More than just skills, you will adopt the mindset that enables you to lead transformation not just be part of it. It is the bridge from professional to industry-leading expert.
- IA & Machine Learning
- Innovation Strategy
- Project Management & Agile
- Data-Driven Business Analytics
- Emprendimiento
- ESG & Sustainability
Designed to deepen expertise in strategic areas and strengthen your technical profile. Become a go-to professional who solves the most complex industry challenges and makes a difference in high-impact projects.
- Digital Business Transformation
- International Markets
- Product Management
- Fintech
- Big Data Tools & Applications
- Business Analytics & Data Science
- DEI Strategy
- Marketing Digital Avanzado
Added value thanks to Mobile World Capital Barcelona
As an Official Talent Hub of MWCapital, your Advanced programmes are delivered with a real focus on Barcelona’s technological and business ecosystem, strengthening your professional visibility and connection with the sector.
RANKINGS AND ACCREDITACIONES
#4 QS World University Rankings España 2024
#6 Eduniversal España 2024
#6 MBA Bloomberg Businessweek Best B-Schools -España 2024
#5 América Economía – Spain 2022
Career prospects
Master Director
Joaquín Azcue Castillón
Experienced professor with a proven track record in the telecommunications industry. Expert in Talent Management, E-Learning, Strategy, Executive Coaching and Training. Professional with a solid academic background, PhD in Social Sciences from the Universidad Pontificia Comillas.
STUDENT SUPPORT
Career Development Center
Professional plan, CV, interviews and access to job opportunities.
Corporate networking
Corporate networking
Company events, corporate visits and masterclasses.
EAE Entrepreneur
Mentoring, startup incubation and access to investors.
Admissions process
Financial aid and grants
We know that deciding to take a Master’s degree is also a financial decision. With this in mind, EAE Barcelona offers different types of financial aid and grants that may apply depending on your profile and circumstances:
Academic Excellence Grant
For students whose academic records demonstrate outstanding effort and dedication.
Women in Leadership Grant
For women who have previously held or currently hold leadership positions while studying at the School and whose academic records demonstrate outstanding effort and dedication.
Entrepreneurship Grant
For students who are founding partners of an active company that has existed for at least one fiscal year and whose academic records demonstrate outstanding effort and dedication.
Grant for Students with Disabilities
For students with a certified minimum disability of 33% and whose academic records demonstrate outstanding effort and dedication.
FAQs
Yes. The program is designed for professionals with prior experience who want to progress to management positions.
Yes. It includes a specialization in AI applied to business, focused on decision-making and business analytics.
The program is full-time, although many students combine their studies with internships or professional projects.
The Career Development Center connects students with companies, internships and job opportunities during and after the MBA.
Yes. It includes preparation for certifications such as Scrum Master and other digital accreditations.
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