EAE Barcelona Business School MBA


  • Full Time
  • Intake 2024
  • English
Early Bird Discount Abierta Convocatoria 2024 / Open Call 2024

MBA & AI Track

EAE Barcelona Business School QS RANKING


Our MBA & AI Track is EAE Barcelona’s flagship programme, designed to accelerate the transformation of professionals and entrepreneurs with intellectual restlessness, global ambition and a desire to have an impact on the world.

This programme combines an international and multidisciplinary approach with the development of skills that are essential for success, as well as tools for self-assessment and the planification of your professional life project and your goals.

It’s an ecosystem that hosts professionals from different areas, industries and nationalities and enhances the learning experience and the growth of those who take part in it.

For our MBA & AI Track, we apply highly practical and interactive methodologies in order to develop critical thinking, foster collaboration and strengthen your leadership skills. 

You will also take part in different initiatives that will help your creativity and innovation thrive, while also pushing you out of your comfort zone to equip you with the agility, flexibility and creativity that you will need in this dynamic and ever changing world we live in.

Additionally, with the Artificial Intelligence & Machine Learning track of EAE Barcelona's MBA, you will explore smart solutions, tackle data challenges and make strategic decisions that will transform your career and the world around you.

Prepare to become an expert equipped to apply Artificial Intelligence to business and fulfil the needs of the modern business world!


Full Time
On-Site Classes

10 Months

From Monday to Thursday and two Fridays per month (intensive morning or afternoon schedule)

Study Programme


Current socio-economic context - 6 ECTS 

  • Economic environment
  • Financial System and markets 
  • Fiscal and Legal
  • Legal tendencies
  • Sustainability and environment

Marketing and commercialization in an international environment - 6 ECTS 

  • Marketing strategies
  • Communication
  • Digital Marketing and E-Commerce
  • Sales Management


Intellectual Capital and Talent Management - 6 ECTS

  • Human Capital Management
  • Cross-Cultural Management
  • Diversity and Inclusion
  • Change Management

Business Strategy - 6 ECTS

  • Human Capital Management
  • Cross cultural management
  • Diversity and inclusion
  • Change management

Finance For Decision-Making - 6 ECTS


  • Financial Planning and Control
  • Budget Management
  • Financial Decisions
  • Investments Decisions
  • Financial Markets and Startup Ecosystems
  • Mergers and Acquisitions
  • Business Intelligence

Entrepreneurship and Internationalization - 6 ECTS

  • Digital Business & Innovation
  • Agile Project Management - PRINCE2 and SCRUM
  • Growth Hacking
  • Design Thinking
  • Internationalization Strategy Analysis
  • International Market



Analytics from the Customer Perspective - 6 ECTS

  • Socioeconomic Context for Big Data
  • Business Strategy and Big Data
  • Big Data Infrastructures and Component in the Context of Business
  • From Big Data to Business Analytics
  • Technology Map and Systems
  • Data Strategy and Data Análisis
  • Reporting and Dashboards
  • Google Analytics

Transforming and Competing from an Operations Perspective - 6 ECTS

  • Descriptive, Predictive and Prescriptive Analytics
  • Transforming the Supply Chain
  • Robotics and Process Automation
  • Artificial Intelligence for Operations
  • Demand Forecasting
  • Business Intelligence


  1. Introduction to the AI & Machine Learning module

  2. Transformation implementing Artificial Intelligence

  3. Smart products and services

  4. Ethics in AI

  5. Customer Experience & Customer Journey

  6. Smart interaction

  7. Neural network design

  8. Training neural networks

  9. Pre-trained models and transfer learning

  10. Keras, TensorFlow and PyTorch



  • Week 1 In-depth exploration
    • Text normalization and syntactic dependency analysis
    • Recurrent neural networks and transformers
    • Dataset repositories and pre-trained model such as HuggingFace
    • Generative models
    • Image classification
  • Week 2 AI Applications and advanced use cases


It’s not just the research paper that you need to complete your Master’s degree — it’s the right time and the right place for you to combine your academic experience with your professional ambition, personal vision and your creativity. It’s your chance to put everything you’ve been learning into practice and to work in order to get to where you want to be. More info.

Official Master's Degree

Official Master in Business Administration and Management, majoring in Strategic Management

Full Time 60 ECTS
Official places 60

You will obtain two Degrees: EAE y UdL

Once you successfully complete your program, you will obtain a double degree: a Master's degree in Lifelong Training in MBA, which additionally adds a Certificate in Artificial Intelligence & Machine Learning (10 ECTS) from EAE Business School and an official Master's degree in Business Administration and Management, specialty in Strategic Management from the University of Lleida (UdL).

Click here to consult the Registry of Universities, Schools and Qualifications (RUCT).

Master's Director

DP MBA - ArasK

Aras Keropyan

PhD accredited by ANECA in Business Administration & Management from the University of Barcelona (2012), Master in Business, Finance and Insurance from the University of Barcelona (2009), Industrial Engineer and Mathematician.

Key Points

1. Your Future Made-to-Measure

Through the personalized accompaniment of our Professional Careers Department, you get a tailor-made professional development plan designed to equip you to embrace career opportunities at an international level

2. EAE Incubator

You will enhance your entrepreneurial mindset, an invaluable asset for innovation and problem solving. Moreover, our entrepreneurial participants have access to EAE Entrepreneur, a startup incubator that gives access to the finance and guidance required to drive your venture forward.

3. Business Connection

You will work on real cases and network with companies such as Google, Vodafone, Accenture, Intel and Cepsa, to name just a few. Moreover, you will take part in our innovative Business Game, a simulator that recreates real business situations and challenges to put your skills to the test.


FT Inglés - MKT y Gestión Comercial

10 years average experience

  • 22% international participants

  • 5 Nationalities


  • Logo QS Bueno

    #6 Spain

  • América economía

    #5 Spain & #31 World

  • CNN Expansion

    #4 Spain & #25 World

  • Ed universal

    #7 Spain & #37 World

  • Bloomberg

    #5 Spain & #20 Europe


We’ve got your back from even before you get started

Expert and personalised advice on the most highly demanded profiles in the marketplace. We guide you professionally based on your profile and goals in order to help you choose the path with the greatest professional impact.


What does the admission process for a Master involve?


  • Initial Information/Admission Request

    Once completed, we’ll assign you one of our expert advisors that will get in touch with you.

  • Interview with the Admissions Department

    We’ll evaluate your professional and academic profile and, together, we’ll assess your eligibility for advancing towards a Master’s level based on your professional goals.

  • Formal Presentation of the Admission Form:

    • What documents do I need in order to apply for admission to a Master? You will have to send us the following documentation, which we’ll analyse and verify in order to compose your admissions report:
    • Updated CV
    • Motivation Letter
    • Academic and/or Professional Letter of Recommendation
    • Last/Ongoing Degree Certificate
    • Admission Test (if required)
    • Language Certificate (if required)
  • Admissions Committee

    Your advisor will be in charge of defending your application in front of the Committee.

  • Process Resolution

    We’ll inform you on the result of the process.

  • Booking and Assign You a Spot

    You will have 3 to 5 days to make the payment for the inscription.


There are many professional paths you can choose and we’ll be there, right next to you, no matter which one you choose.

As a student of our MBA, you’ll enjoy a career plan made to suit you. Thanks to our Careers Department and EAE Entrepreneur, you will gain access to personalised support and academic training services that will multiply your professional opportunities, extending them to any country in the world.


  • CEO Chief Executive Officer
  • CMO Chief Marketing Officer
  • CFO Chief Financial Officer
  • COO Chief Operating Officer
  • Business Manager
  • Strategic Manager
  • General Manager
MBA student salary increase
Change jobs before graduating
Want to start their own business

Solicita Información

EAE Institución Superior de Formación Universitaria, S.L. will process your personal information in order to contact you, including contact by electronic means (WhatsApp and/or email) and by telephone, and in order to inform you about your program of choice for the upcoming two terms. Your data will be deleted once this information has been provided and/or once the aforementioned call for applications period has elapsed.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE Institución Superior de Formación Universitaria, S.L., Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.