MBA
- October 2026
- 10 months
- Spanish e English
- Full Time
80% of places filled
5 places remaining
The MBA is an official, on-campus programme in Barcelona that prepares you to lead businesses with a global, strategic, innovative and technological vision.
You will study strategy, leadership, innovation, project management and AI applications in business, combining strategic knowledge with analytical and digital skills.
Thanks to its specialisation in Artificial Intelligence applied to management, you will connect with Barcelona’s technology ecosystem, where you will apply AI to real-world cases, make data-driven decisions and learn how to generate impact across any sector.
As a professional, you will be able to progress towards management or strategic positions such as Digital Transformation Consultant, CDO, CFO or CEO in companies, start-ups or international consultancies.
Is this MBA for you?
This Master of Business Administration (MBA) is designed for professionals who want to make strategic decisions in increasingly digital businesses.
If you recognise yourself in several of the following situations, you are probably at the right stage to take the next step.
This programme is designed for professionals who:
- Lead or participate in digital transformation or innovation initiatives within their company.
- Want to progress into strategic roles where decisions are based on data, technology and business vision.
- Need to understand how to apply artificial intelligence to business processes, products or decisions.
- Come from fields such as business, engineering, technology, product management, marketing, consulting or data analytics.
- Want to strengthen their management profile with a global view of the company: strategy, finance, marketing and operations.
- Want to develop their leadership skills to take on greater responsibilities within their organisation.
Why take the MBA at EAE Barcelona?
Companies don’t need more isolated specialists; they need leaders who can understand the business as a whole and make strategic decisions in increasingly complex environments.
This MBA, delivered on campus in Barcelona, prepares you to do exactly that. It combines a global business perspective, practical learning and direct connections with Barcelona’s business community to help you take on greater responsibilities throughout your career.
Here, you don’t just study management. You learn to lead organisations, make strategic decisions and transform businesses in real-world contexts.
Why EAE Barcelona?
EAE Barcelona is a business school committed to driving professional growth through executive education connected to the realities of the business world. Our approach combines academic rigour, a global perspective, and a methodology designed to turn learning into real-world impact.
Prepare for professional certifications
Scrum Master I
Over the course of the MBA, you will work with agile methodologies used by companies around the world to manage projects, teams and innovation processes.
The program prepares you to sit the Scrum Master I certification, an internationally recognized accreditation that validates your ability to apply agile frameworks in business environments.
Throughout the MBA, you will develop key knowledge such as:
- Principles and foundations of agile methodologies
- Project management with Scrum
- Team leadership in agile environments
- Planning, iteration and continuous improvement in business projects
These contents are delivered through practical cases, team dynamics and applied projects, connecting agile methodologies with the strategic and operational management of organizations.
*Obtaining the official certification depends on the student and is completed directly through the certifying body.
*La obtención de la certificación oficial depende del estudiante y se realiza directamente a través de la entidad certificadora
Gain expertise in key tools for business decision-making
Throughout the MBA, you will work with tools and platforms used by companies to analyse data, plan strategies and manage projects in complex business environments.
These tools will enable you to transform information into decisions and connect strategy with execution.
Power BI
Excel
Microsoft Azure
Keras
PyTorch
Study Programme
The MBA study plan combines global markets, business strategy and finance with a specialisation in Artificial Intelligence & Machine Learning that includes a practical bootcamp. The programme also incorporates the development of the Master's Final Project (TFM), offering an opportunity to apply what you have learned to a strategic project focused on a real organisation.
The programme is delivered on campus in Barcelona, where you will have direct contact with industry professionals.
- Current socioeconomic context
- Marketing and commercialization in international settings
- Intellectual capital and talent management
- Business strategy
- Finance for decision-making
- Entrepreneurship and internationalization
- Analytics from the customer perspective
- Transforming and competing through operations
Sessions
- Introduction to the AI & Machine Learning module
- Introduction to the AI & Machine Learning module
- Transformation through the implementation of Artificial Intelligence
- Intelligent products and services
- Ethics in AI
- Customer Experience & Customer Journey
- Intelligent interaction
- Neural network design
- Neural network training
- Pre-trained models and transfer learning
- Keras, TensorFlow and PyTorch
Bootcamp
Week 1 - In-depth exploration
- Text normalization and dependency parsing
- Recurrent neural networks and transformers
- Dataset repositories and pre-trained models such as HuggingFace
- Generative models
- Image classification
Week 2 AI applications and advanced cases of use
The Master’s Thesis is an opportunity to apply the knowledge acquired throughout the Master’s program, combining research, creativity and strategic analysis to develop a viable financial plan for a real organization. This project allows students to connect theory and practice, transforming learning into innovative and cutting-edge proposals.
Qualification
Upon successfully completing the MBA in Barcelona, you will receive a double qualification: an official degree from the University of Lleida (UdL) and an EAE Business School’s own degree. The latter also includes a 10 ECTS Certificate in Artificial Intelligence & Machine Learning.
- Official Master’s Degree in Business Administration and Management, with a specialization in Strategic Management (University of Lleida - UdL)
- Institutional Master’s Degree in Continuing Education (MBA), which also includes a Certificate in Artificial Intelligence & Machine Learning (10 ECTS) (EAE Business School)
Advanced Specializations
Boost your MBA. Define your path.
Advanced Specializations are certified tracks that allow you to personalize your MBAs and incorporate professional competencies that truly differentiate you in today’s market. Design a flexible MBA experience, connected to the most in-demand digital professions and strengthened by our partnership with Mobile World Capital Barcelona.
Choose between two focus areas:
Here, you define your path. Barcelona and Mobile World Capital amplify it.
Develop the leadership that the digital world demands: leadership that combines technological agility, designs forward-thinking strategies and makes decisions with a positive impact. More than just developing skills, you will adopt the mindset that enables you to lead transformation rather than simply take part in it. It is the step that takes you from being a professional to becoming a recognised leader.
- IA & Machine Learning
- Innovation Strategy
- Project Management & Agile
- Data-Driven Business Analytics
- Emprendimiento
- ESG & Sustainability
Designed to provide in-depth knowledge of strategic areas and strengthen your technical profile. Become a leading professional capable of solving the industry's most complex challenges and making a difference in high-impact projects.
- Digital Business Transformation
- International Markets
- Product Management
- Fintech
- Big Data Tools & Applications
- Business Analytics & Data Science
- DEI Strategy
- Marketing Digital Avanzado
Added value thanks to Mobile World Capital Barcelona
As an Official Talent Hub of MWCapital, your Advanced programmes are delivered with a real focus on Barcelona’s technological and business ecosystem, strengthening your professional visibility and connection with the sector.
MBA recognised by leading international rankings
This MBA in Barcelona is backed by some of the world’s most recognised academic evaluation institutions. These rankings and accreditations independently assess aspects such as teaching quality, graduate employability, international outlook and student satisfaction.
#4
QS
Spain 2025
QS is an international ranking system that assesses academic quality, employability and internationalisation.
#6
Eduniversal
Spain 2024
An international ranking that recognises leading business schools for their academic excellence and global outlook.
#6
Bloomberg
Spain 2024
EAE Barcelona is featured in the Bloomberg Businessweek Best B-Schools ranking, which recognizes leading business schools worldwide.
EAE Barcelona has received recognitions and distinctions that endorse its reputation, academic quality and commitment to sustainability, these indicators reflect its standing in the education sector and its contribution to developing business education with a positive impact.
merco
Our reputation has been recognised by merco through mercoTALENTO, mercoTALENTO UNIVERSITARIO, mercoRESPONSABILIDAD ESG and mercoEMPRESAS. These reputation monitors assess areas such as the ability to attract talent, perceptions among university students, commitment to sustainability and overall reputational excellence
Times Higher Education (THE)
Times Higher Education is one of the world’s leading references for evaluating higher education institutions. Its rankings recognise academic excellence, teaching quality, research, international outlook and the impact of universities and business schools.
Positive Impact Rating (PIR)
The Positive Impact Rating assesses business schools according to their contribution to society and sustainability, based on feedback from their students. This recognition highlights the institution’s commitment to positive impact, social responsibility and the development of leaders committed to a sustainable future.
Career Opportunities
The EAE Barcelona MBA prepares you to take on management, strategy, operations, innovation and technology management roles in companies, startups and consulting firms that are integrating artificial intelligence into the way they compete.
Graduates of MBA at EAE Barcelona pursue their careers at multinational corporations, technology companies, financial institutions and consumer goods companies, where strategic vision, leadership skills and the use of data and artificial intelligence make a difference. Organisations employing professionals who have completed the programme include TikTok, Heineken, HP and Deutsche Bank.
Master Director
Joaquín Azcue Castillón
Leadership, digital transformation, and executive education specialist with more than 30 years of experience designing and leading executive development programmes for international organisations. He spent a significant part of his career at Telefónica, where he led global initiatives in e-learning, innovation, and corporate learning. He is currently Director of the International MBA at EAE Business School, combining academic leadership with teaching to bring a practical perspective on leadership, digital transformation, and organisational development.
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Maria Daniela Petersen M
Digital Transformation Director with more than 15 years of experience leading innovation, digital transformation, and technology initiatives in multinational organizations. She currently leads the digital transformation and artificial intelligence strategy at Zurich Insurance, driving global technology modernization, advanced analytics, and business transformation initiatives. As an MBA professor, she brings a practical perspective on digital transformation, artificial intelligence, and technology leadership in international organizations.
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Luisa Bernadó Linares
International executive with more than 25 years of experience in strategy, business transformation, and leadership within the pharmaceutical industry. She spent much of her career at Sanofi, where she held global executive positions leading organizational transformation, product launches, strategic capability development, and international operations. Today, she combines her work as a strategic advisor and executive mentor with teaching in MBA programmes, bringing practical expertise in leadership, strategy, and innovation in global business environments.
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Judith García Vendrell
Expert in digital marketing, performance marketing, and digital transformation, with experience at companies such as Google and as a consultant for organizations across a wide range of industries. Specialized in customer acquisition strategies, branding, digital advertising, and business growth, she combines her consulting experience with teaching in master's programmes, providing students with practical insights into digital marketing, analytics, and growth strategies.
Student support
Throughout the MBA, you won’t be on your own. You will have access to career guidance, direct contact with companies and support to develop your own projects, with one clear goal: to help you move into management positions and expand your opportunities in Barcelona and beyond.
Admissions process
Requirements
General admission regulations and procedures
The regulations and procedures governing admission to UdL master's programmes are detailed in the following link:
More information
Admission criteria and procedures for the programme
The general admission requirements and procedures for this University Master's degree are established in the Regulations on access, admission, and enrolment for university master's programmes at the EAE Barcelona University Centre:
More information
Criteria for credit recognition and transfer
The regulations and procedures governing the recognition and transfer of credits for UdL master's programmes are detailed in the following link:
More information
Financial Aid and Scholarships
At EAE Business School, we believe in talent and want to help you achieve your goals. That is why we offer different types of scholarships for students who demonstrate excellence, leadership, and commitment.
Frequently asked questions about the MBA specialised in AI
In addition to the management skills developed through an MBA, this specialisation incorporates a strategic perspective on Artificial Intelligence and its application in business. The programme prepares professionals to lead digital transformation processes, harness the potential of data and make decisions in environments driven by emerging technologies, a capability that is increasingly in demand among companies.
Not necessarily. The programme is designed to enable professionals from different sectors to develop a strategic understanding of Artificial Intelligence applied to business, although having prior technical knowledge can make some of the content easier to learn.
The combination of management skills and knowledge of AI can facilitate access to positions with greater responsibility, such as Digital Transformation Director, Head of Innovation, Operations Director, Strategy Director, specialised consultant or executive roles related to technology management.
It is particularly useful for executives, middle managers, entrepreneurs, consultants and professionals who want to lead innovation processes, optimise decision-making or drive digital transformation within their organisations.
The choice will depend on your experience, career goals and areas of interest:
- MBA with a Specialisation in Artificial Intelligence: for professionals who want to lead innovation projects, digital transformation and the adoption of AI-based technologies.
- Executive MBA: designed for executives, middle managers and experienced professionals who want to strengthen their leadership skills and move into positions with greater responsibility.
- International MBA: recommended for those who aspire to build an international career, manage multicultural teams and understand how global markets operate.
- Global MBA: ideal for professionals seeking a comprehensive, strategic understanding of business in an increasingly connected and competitive business environment.
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