Meet the Dean: Enric Ordeix Rigo

5 Perspectives on the Dean of EAE Business School Barcelona

Enric Ordeix Rigo

3 Facts About Our Dean

Professional journalist who has studied Sociology and Political Sciences.

Passionate about corporate diplomacy and global communication.

An intimist, in love with his family and friends, his bicycle, his garden, the sea and a good book.

“Our project is to boost EAE’s leadership in globally renowned forums in order to keep on transforming the higher education sector.”

A Look at the Past

5 Checkpoints in Enric’s Career:

“I studied political sciences; not to exercise in the political arena, but because I’m a big fan of analysing the creation of social influence through opinion leaders and understanding their capacity to create a media, social and political agenda. That interest has led me to progressively delve into the world of business”.

“I studied political sciences; not to exercise in the political arena, but because I’m a big fan of analysing the creation of social influence through opinion leaders and understanding their capacity to create a media, social and political agenda. That interest has led me to progressively delve into the world of business”.
“My interest in international projects started in The Netherlands. It’s the country in which, back in 1988, I started to share interests, projects and benchmarking with an international core of students. I was part of the group that created an association approved in Strasbourg of which I feel very proud because it became quite the landmark at the time”.

“My interest in international projects started in The Netherlands. It’s the country in which, back in 1988, I started to share interests, projects and benchmarking with an international core of students. I was part of the group that created an association approved in Strasbourg of which I feel very proud because it became quite the landmark at the time”.
“I did my doctorate thesis with an eye on the United States and James Grunig as a model because I wanted to have an impact on the organisational systems and explore the application of analysis indicators to achieve excellence in management and the creation of a new organisational culture that would be influential inside and outside the organisation”.

“I did my doctorate thesis with an eye on the United States and James Grunig as a model because I wanted to have an impact on the organisational systems and explore the application of analysis indicators to achieve excellence in management and the creation of a new organisational culture that would be influential inside and outside the organisation”.
“Twenty years ago, I founded the Global Communication Institute, in Berlin. It’s the first business and global communication organisation in which universities, companies and clusters from the sector participate. Its mission is to place value on the boom of business diplomacy as the new strategic role of corporate institutional relations”.

“Twenty years ago, I founded the Global Communication Institute, in Berlin. It’s the first business and global communication organisation in which universities, companies and clusters from the sector participate. Its mission is to place value on the boom of business diplomacy as the new strategic role of corporate institutional relations”.
“Throughout my professional career, I have lived wherever work would take me: in Boston, for quite a while, working in Innovation and Analysis at the Global Communications Centre; a month and a half in Bangkok; I’ve organised 20 global communication symposiums around the world with GCI… And, more locally, I’ve spent short periods of time in Madrid, working for Mercer HR consulting company; but, mostly, in Barcelona, where I’ve been the head of internal communications for FC Barcelona and the head of the social relations area of Barça Innovation Hub. I haven’t finished writing my biography in terms of my experiences abroad… I still want to live in the Netherlands”.

“Throughout my professional career, I have lived wherever work would take me: in Boston, for quite a while, working in Innovation and Analysis at the Global Communications Centre; a month and a half in Bangkok; I’ve organised 20 global communication symposiums around the world with GCI… And, more locally, I’ve spent short periods of time in Madrid, working for Mercer HR consulting company; but, mostly, in Barcelona, where I’ve been the head of internal communications for FC Barcelona and the head of the social relations area of Barça Innovation Hub. I haven’t finished writing my biography in terms of my experiences abroad… I still want to live in the Netherlands”.

A Look to the Future

3 Projects for the Short, Medium and Long Terms:

Promoting Sustainable Development Goals: “At EAE Barcelona, we work hard to achieve the millennium goals, the UN’s SDGs, through our values and our commitment to sustainability, innovation, employability and entrepreneurship”.

Encouraging Lifelong Learning: “Our challenge is to expand our academic value proposition in sync with the current times and to offer a meaningful academic experience that helps each of our students achieve transformation and boost their talent, innovating with methodologies that foster a growth mindset culture in every professional”.

From Barcelona to the World. “We are 100% in sync with the values of the city, in a feedback loop through innovation, technology and talent. That’s why we want to take EAE Barcelona to the rest of the world, teaching skills, but also attitudes that promote sustainable employability, create value and have an impact on people, companies and the business environment”.

A Look Inwards

If Enric was… Which one would he be?

...a city? Barcelona.
...an animal? A dolphin.
...a brand? Apple.
...a sport? Athletics.
...a book? On liberty (by John Stuart Mill, 1859).
...a film? Chariots of Fire (by Hugh Hudson, 1981).
...a bottle of wine? Ànima Negra.
...an organ of the body? The eyes.
...a song? Every breath you take (The Police, 1983).
...another person? John F. Kennedy.

A Look from the Outside

What he says about Enric:

"Enric is a great relationship builder, both personal and institutional, with solid foundations, based on shared aspirations and with a clear international calling."

He thanks Enric for:

“Having invited me to take part in this wonderful development and excellence project in which we take part as the executive team, alongside EAE Business School Barcelona’s faculty, as part of Grupo Planeta Formación y Universidades”.

Carlos Cascante-Serratosa, Ph.D.
Associate Dean