EAE Barcelona and Col·legi del Màrqueting i la Comunicació de Catalunya Join Forces to Strengthen the Connection Between Education and Business
The two organizations have signed a collaboration agreement that includes joint initiatives and establishes the school as a main sponsor of the 13th edition of the Premis Impacte.
EAE Barcelona will also participate in the evaluation process of the awards by appointing a professional to join the jury.
EAE Barcelona, part of the higher education network Planeta Formación y Universidades, and the Col·legi del Màrqueting i la Comunicació de Catalunya have formalized a cooperation agreement aimed at strengthening the connection between academia and the professional ecosystem of marketing and communication in Catalonia.
The agreement includes joint initiatives and makes the business school a main sponsor, alongside 3Cat, of the 13th edition of the Premis Impacte, which will take place at the Phenomena Experience cinema in Barcelona on July 2. The awards recognize the best campaigns, projects, and professionals in the fields of marketing, communication, advertising, and public relations in Catalonia each year.
As part of the agreement, EAE Barcelona will also take part in the awards evaluation process by appointing a professional to join the jury, which is made up of 48 industry experts.
“This agreement directly supports our purpose: bringing the professional ecosystem closer to our students, further strengthening the intersection between business, talent, and innovation. At EAE Barcelona, we are taking another step forward to be present where the present and future of marketing are being shaped,” explains Marta Morcillo, General Manager of EAE Barcelona.
This alliance reinforces EAE Barcelona’s contribution to the local ecosystem and aims to strengthen the connection between education and business in a context of accelerated transformation in the labor market. It also envisions the generation of valuable knowledge for companies, institutions, and professionals in the sector, further positioning Catalonia as a benchmark for talent.