Ecommerce Manager: responsibilities, skills, and salary

E-commerce is here to stay. It is one of the activities with the greatest future potential, which is why professionals specialized in online sales, such as the ecommerce manager, have a wide range of job opportunities. Would you like to know how to get a job in this field? Below you will find profiles, skills, and salary information for e-commerce managers.

Online sales have been experiencing exponential growth for more than a decade, with the pandemic being the major turning point that fully boosted e-commerce. In fact, today the revenue generated by commercial activity through websites and digital platforms exceeds 2.8 billion euros, and it is expected that by 2024 this figure will surpass 3.3 billion euros.

These are data reported by Statista, which highlights that electronics, fashion, and food and beverages account for the largest share of the market, especially the first two sectors. With these numbers, how can we ignore the evidence? How can we overlook that the internet is a business channel that, when strategically applied, can provide significant benefits to companies? As more organizations and brands become aware of this, greater attention is being given to e-commerce, and highly demanded professional profiles such as the ecommerce manager have emerged, which we will explore below.

What are their responsibilities? What tasks do they perform? What salary do they earn? And most importantly… how can you build a career as an online sales manager?

What is an Ecommerce Manager?

The key question to define what an online sales manager does in a company is: what is an ecommerce manager?

• A professional responsible for managing the e-commerce division.
• Responsible for the online sales process, from attracting customers to choosing channels to reach them, as well as logistics and after-sales service.
• A managerial profile that must have a complete and global vision of the entire area and all its phases.

Depending on the company size, they usually manage a team specialized in different areas such as marketing and communication, product development or improvement, customer service, after-sales service, and logistics.

They are professionals who, from their position, must design and develop strategies to achieve the desired ROI (return on investment). The goal is to attract users, build loyalty, and increase revenue and business visibility.

Ecommerce Manager Salary

The e-commerce manager is a highly demanded professional profile in the current business environment. Their salary depends largely on the size of the organization and the volume of sales they manage, which are key factors when determining the average salary of an ecommerce manager. These are some of the main factors influencing compensation:

• Company size
• Business volume generated
• City or location of the company
• Team size
• National and/or international scope

This determines the final compensation. According to Randstad’s Salary Trends Report, the average salary of an ecommerce manager ranges between 45,000 and 78,000 euros gross per year. The study highlights that cities such as Madrid and Bilbao offer the highest salaries, while in cities like Málaga salaries are notably lower.

Ecommerce Manager Responsibilities

The responsibilities of an e-commerce manager are the following:

1. Understanding the company’s business offer in detail, its strengths and weaknesses, as well as the industry and competitors.
2. Defining the target audience, both current and potential customers.
3. Managing resources, both material and human.
4. Leading a team where collaboration is essential.
5. Mastering tools and techniques used in e-commerce and staying updated with innovations in online sales.
6. Defining a sales plan including marketing actions, strategies, and objectives.
7. Coordinating different company departments involved in the success of online sales campaigns, from the product or service value proposition to logistics and after-sales support.

These professionals are among the most sought-after in the job market. Their skills are key for companies to optimize their digital presence and achieve a higher return on investment in their e-commerce activities.