Master's Degree in Marketing Management
- Intake 2026
- 350 plazas
- Official
- 60 ECTS
Master’s Degree in Marketing Management
Master’s Degree in Marketing Management is designed to train professionals that will become leaders of change and will know how to turn market opportunities into competitive advantages for companies.
Consumers’ demands increase with every passing day — they interact and seek to forge bonds with brands that share their values; it’s not enough to persuade them.
With this in mind, this all-in-one programme will teach you how to manage an organisation from a strategic point of view and how to execute and make decisions that require an in-depth knowledge of this new consumer/prosumer.
Our Official Master’s Degree in Marketing Management is recognized by the world’s leading international rankings
EAE Business School stands out in the leading national and international rankings, thanks to its prestige, academic excellence, and global presence.
#3
#2
#1
Spain 2024
Spain 2024
#39 Europe
Spain 2024
Schedule
10 months
Monday to thursdays and two fridays per month (intensive morning or afternoon schedule).
Mondays and Wednesdays remotely, plus a two-week residential stay in Barcelona.
Study programme
Designed to align with your interests and career goals, the Study Programme combines three core modules with three elective modules linked to different specialisations. You will choose one elective module corresponding to the specialisation that best matches your profile. In addition, you will complete a Master’s Final Project, also aligned with your chosen specialisation
The specialisations available within the Official Master’s Degree in Marketing Management are:
(1) Sales Management Specialisation
(2) Strategic Communication Specialisation
(3) Digital Marketing and E-commerce Specialisation
- Determinants of Marketing
- Corporate strategy
- The consumer
- Information management and decision making
- Market research
- New commercial research and modeling techniques
- Economic-financial analysis and diagnosis. Financial impact of strategic decisions
- Economic and financial planning and budget management
- Analysis and evaluation of investment projects
- Introduction to digital marketing
- Digital strategy
- Digital tactics
- Web structure, e-commerce, and performance measurement
- Consultative selling
- The commercial organization
- Selling management
- Monitoring system
- The remuneration of the commercial team
- Trade Marketing Management and the Management of the Sales Point
- Key Account Management
- The process of internationalization of the company
- Value creation through marketing strategy
- Theories of communication
- Integrated marketing communication (IMC)
- Advertising and promotion
- Public relations and reputation management
- Corporate Social Responsibility
- Internal and external communication
- Persuasive communication
- Measurement and analysis of communication
Esta materia prepara a los alumnos para liderar estrategias comerciales efectivas, formando la base para la Especialidad en Dirección Comercial.
- The strategic planning of sales
- Sales Policies
- Sales techniques and equipment management
- Sales forecast
- Customer relationship management (CRM)
- Client management
- Customer experience management (CEM)
This module prepares students to manage corporate image and build strong brands that communicate with impact. It serves as the foundation for the Corporate Communication Specialisation.
Corporate Communication and Culture Management
- Media Relations
- Corporate Spokespersonship
- Institutional Relations
- Executive Ethics
- Mission, Vision and Values
- Change Management
- Internal Communication
- Stakeholder Management
Corporate Branding and Media Planning
- Branding
- Brand Management
- Intangible Assets
- Corporate Reputation
- Reputation Management
- Advertising Management
- Media Monitoring
- Media Planning
This module focuses on digital trends, e-commerce, and business growth in digital environments. It provides the foundation for the Digital Marketing and E-commerce Specialisation
The Digital Ecosystem
- The Digital Ecosystem (POESM Framework)
- Martech Tools
- Online Advertising (Display Formats, Programmatic Advertising, Affiliate Marketing, Native Advertising, Mobile Ads, etc.)
- User Experience (UX) and User-Centred Design
- Mobile UX
- Introduction to Web Analytics
- Online Benchmarking
- Google Analytics and Other Analytics Tools
Marketing for Acquisition, Conversion, Retention and Loyalty
- Search Engine Marketing (SEO & SEM)
- Social Media Marketing (Brand Social Channels, Social Media Planning, Community Management and Social Analytics)
- Inbound Marketing and Email Marketing
- Online Customer Retention Strategies
- Mobile Marketing and App Store Optimisation (ASO)
- Mobile Engagement and Mobile Automation
The Final Master’s Thesis will consist of preparing a project based on the commercial or sales direction of a company, linking the knowledge acquired with current innovative proposals, and evaluating its feasibility of real implementation.
It can also be done from the application of any of the courses of the curriculum in business reality or direct application to a company. The theme ranges from using specific tools, digital applications, research, and innovation.
Students in the master's programs have the option to undertake extracurricular internships, which are voluntary and not mandatory. These internships are managed by CDC.
Master's Director
Roberta Giannini
Program Director at EAE Business School and consultant in communication strategy and business development. With over 20 years of experience, she has worked with medical technology companies and entrepreneurs in developing innovative strategies.
Key Points
1. Efficiency
Gain a command of the key techniques and information sources, with in-depth insight into creating a marketing, sales and competitive intelligence information system.
2. Vision
Detect the opportunities and risks involved in the latest marketing and learn to adapt the company to this new competitive landscape.
3. Strategy
Analyse the market situation, define the different scenarios and spot opportunities for developing the marketing strategy.
Student profile
Full Time
2 years average
91% international participants
18 nationalities
Hybrid learning
4 years average
76% international participants
15 nationalities
Your career success starts here.
At our Career Development Center and Entrepreneurship Hub, you'll receive personalized advice and tailored training to boost your employability. No matter which path you choose, we help you go far and expand your opportunities internationally.
The numbers that support us
Career Opportunities After the Official Master’s Degree in Marketing Management
You will get a tailor-made career plan from our Careers department and our Entrepreneur department, with personalised services for academic training and guidance that will multiply your professional opportunities and extend them to any country in the world.
- Marketing Director
- Commercial Director
- Business Director
- Commercial Consultant
- Marketing Technician
- Commercial Technician
- Category Manager
- Key Account Manager
- Head of Trade Marketing
- Head of Marketing
- Head of Sales
Admission process
Requeriments
Regulations and general access procedure
The Regulations and access procedure for master’s programs at UdL are detailed in the following link:
More information
Admission criteria and procedure for the degree
The general requirements for access and admission to this Master’s degree are established in the Access, Admission and Enrollment Regulations for university master’s programs at Centro Universitario EAE Barcelona:
More information
Criteria for recognition and transfer of credits
The Regulations and procedure for recognition and transfer of credits for UdL master’s programs are detailed in the following link:
More information
- Initial Information/Admission Request
Once completed, we’ll assign you one of our expert advisors that will get in touch with you.
- Interview with the Admissions Department
We’ll evaluate your professional and academic profile and, together, we’ll assess your eligibility for advancing towards a Master’s level based on your professional goals.
- Formal Presentation of the Admission Form
Updated CV
Motivation Letter
Academic and/or Professional Letter of Recommendation
Last/Ongoing Degree Certificate
Admission Test (if required)
Language Certificate (if required) - Admissions Committee
Your advisor will be in charge of defending your application in front of the Committee.
- Process Resolution
We’ll inform you on the result of the process.
- Booking and Assign You a Spot
You will have 3 to 5 days to make the payment for the inscription.
Where do EAE Students Work?
Graduates of the Master in Marketing and Sales Management at EAE Barcelona stand out as leaders in globally renowned companies. You could be the next to take the leap! Some of these companies include:
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