What does an event organizer do?
Weddings, birthdays, anniversaries, corporate parties, leisure activities, concerts… Do you want to know exactly what an event organizer does? Do you know how much these professionals can earn for carrying out a specific project? The figures in the sector are growing rapidly, and after the pandemic, the industry is experiencing a golden age, which means that job opportunities in this field are becoming increasingly attractive…
The numbers speak for themselves. After the sudden halt caused by the COVID 19 crisis, the world of event management and organization is on the rise. In fact, a recent study by Eventoplus, one of the sector’s benchmarks, indicates that in the coming years brands will increase budgets for hosting parties and events presentations, branding, etc. – by 5%, while agencies report an increase of 15% in figures. This highlights that, today, working as an event organizer is a great career opportunity.
This is a profession that generates a lot of interest. Many celebrities, media outlets, and major companies invest huge amounts of money in organizing all kinds of parties and activities, but what exactly is an event organizer and what do they actually do?
What is an event organizer?
This is not a new role, but it is only recently that it has been formally recognized and given importance. The event organizer is one of those emerging professional profiles responsible for planning and managing all types of events. Business meetings, charity festivals, themed series, special parties, conferences, training sessions… The list of situations in which we can understand what an event organizer does is extensive and diverse.
They are usually professionals coming from marketing and communications who have chosen to pursue highly specialized training in this sector, such as the Master’s in Event Management, Protocol and Business Tourism at EAE Barcelona. These professionals must have both technical knowledge and soft skills such as the following:
- Anticipation. Always staying ahead of potential issues or circumstances that could disrupt the planned activity.
- Creativity. Innovation is a major advantage in this field. Recruiters in event management look for profiles that go beyond the obvious and bring originality and creativity.
- Readiness. Being productive and willing to do almost anything to ensure a project or activity is successfully carried out.
- Client commitment. Closely related to the previous point: you must treat the event as if it were your own. This is one of the key aspects that defines what an event organizer is and how they should approach the process before, during, and after the event.
What does an event organizer do?
There are several functions that define what an event organizer is and does.
- Listening to the client’s needs and understanding what they require.
- Proposing options based on the objectives of the client who hires our event organization services.
- Developing an action plan ranging from event ideation to resource management, timelines, step-by-step execution, and defining human and material resource needs.
- Leading and coordinating everyone involved in the project. It is important to have a trusted team to delegate tasks depending on the scale of the initiative.
- Communication and public relations planning. Promoting and communicating the event to the target audience.
These are, broadly speaking, the main points that define how you typically work as an event organizer today. Depending on the type of project, some aspects will be more important than others.
How much does an event organizer earn?
One of the questions many people may be asking: How much does an event organizer earn? What is the average salary of professionals specialized in this sector? The answer is complex, as it varies depending on several factors related to the professional and the type of work involved.
The key factors when determining how much an event organizer earns are the following:
- Size of the project and total budget. The higher the complexity, the higher the compensation.
- Experience and career track of the event organizer. Reputation is decisive for many clients when choosing a professional or agency.
Thus, depending on these factors, an event planning expert earns between 3,000 and 15,000 euros gross per project. The specialized job portal Glassdoor estimates salaries for event organizers between 26,379 euros and 56,524 euros gross per year, depending on the region and city.
Why study event management?
Finally, one last question: Why study event management? What makes this profession one of the most attractive career options today?
As mentioned at the beginning of the article, one key reason is that it is a sector expected to experience a significant increase in budgets due to growing demand. This will require more qualified professionals. Salaries are also attractive, which is why anyone considering working as an event organizer should consider specialized master’s programs and training courses designed for this field.
Those interested in studying event management should know that there are various options available, and it is essential to choose reputable institutions that offer high quality specialization. EAE Barcelona offers the Master’s in Event Management, Protocol and Business Tourism, and we encourage readers interested in working as event organizers to learn more about it.
