EAE Business School Barcelona and AET seal an alliance to digitalize the logistics sector
- The school will take part from March 18 to 22 at Fira de Montjuïc, featuring new programs, student activities, and a masterclass on artificial intelligence.
- As a new addition this year, it will present a technological photo booth under the slogan “Shine,” part of its new creative campaign based on light painting to connect with younger audiences.
EAE Business School Barcelona, part of the higher education network Planeta Formación y Universidades, will participate in the 35th edition of the Saló de l’Ensenyament, one of the main meeting points for students beginning to define their academic and professional future.
The event will take place at Fira de Montjuïc from March 18 to 22, where the school will present updates to its official undergraduate program offerings, reinforcing its positioning as an institution focused on employability, student support, and strong connections with the business world. In this edition, EAE Business School Barcelona will showcase three official degree programs: the Bachelor’s Degree in Business Administration and Management (ADE), the Bachelor’s Degree in Marketing and Digital Communication, and the Bachelor’s in Business Administration and Business Transformation.
The school’s participation is framed within its educational model, based on a practical methodology, active professionals as faculty, and an international experience—key elements in preparing students for the challenges of a constantly evolving professional environment.
During the Saló, EAE’s activities will take place in Pavilion 1, at Stand C345, and in Pavilion 2, on the Adolescents.cat stage, a leading digital media platform among young people in Catalonia.
A MASTERCLASS ON AI AND A TECHNOLOGICAL PHOTO BOOTH
In collaboration with Adolescents.cat, the school has designed a dynamic program that will include activities, concerts, interactive sessions, and giveaways aimed at attendees. A highlight will be the masterclass taking place on Friday, March 20 at 9:45 a.m., delivered by Armando Salvador, Director of the Master’s in Marketing & Growth Hacking at the institution. The session will focus on the use of AI applied to studying and preparing for future professions—one of the most in-demand skills in today’s educational and professional landscape.
As one of the main new features of this edition, EAE Business School Barcelona will introduce its technological photo booth under the slogan “Shine,” its new creative campaign that uses light painting as a central element to build a brand narrative and connect with younger audiences.
With this participation, EAE Business School Barcelona continues to strengthen its role as a bridge between higher education and the business environment, offering prospective students an innovative, practical academic proposal aligned with the needs of a constantly transforming job market.