EAE Barcelona strengthens its commitment to healthcare innovation at the Health Revolution Congress 2026
The business school leads several debate spaces on digital health, healthcare innovation and healthcare talent at the largest European congress in the sector
EAE’s Strategic Research Center has also presented a report on women’s health as an emerging area of healthcare innovation
EAE Barcelona, part of the higher education network Planeta Formación y Universidades, addressed the main challenges of the healthcare sector during its participation in the Health Revolution Congress 2026, Europe’s largest digital health congress, held on 27 and 28 May at the Sant Pau Art Nouveau Site in Barcelona.
The school’s participation consolidates its positioning within the healthcare innovation ecosystem and strengthens its commitment to connecting talent, industry, research and startups to drive the future of the healthcare sector.
EAE Barcelona strengthens its connection with the healthcare ecosystem
The presence of EAE Business School Barcelona at the congress, the only business school participating in an event that expects the visit of 3,000 professionals, forms part of the agreement with Barcelona Health Hub to connect students with Barcelona’s most pioneering hospitals, its biopharmaceutical industry and the ecosystem of startups focused on health, as well as to promote the MBA Healthcare & Pharma offered by the business school.
In this context, EAE Business School Barcelona leads one of the main stages of the congress, entitled Bridging Research, Innovation and Talent: Shaping the Future of Healthcare, where experts and professors from the school address how to connect research, innovation and talent to continue driving the health sector.
Marta Morcillo, General Manager of EAE Business School Barcelona, states that “participating in Health Revolution Congress allows us to connect education with the challenges currently facing the sector. The transformation of the healthcare sector requires profiles capable of integrating strategic vision, innovation and an understanding of the health ecosystem. From EAE Barcelona, we work so that talent not only responds to that demand, but also contributes to leading it,” highlights Marta Morcillo, General Manager of EAE Business School Barcelona.
Sessions that addressed the challenges of the future of the health sector
The Dean of EAE Business School Barcelona, Dr. Pilar Saura, was responsible for opening the day with a presentation on the main challenges shaping the future of healthcare and a reflection on the role of education, leadership and talent in fostering innovation and the transformation of the healthcare ecosystem.
In addition, the EAE Strategic Research Center presented the report Women’s Health Takes Off: From Taboo to Million-Dollar Business and Medical Revolution, led by Iolanda Marchueta, professor at EAE Business School Barcelona and expert in the pharmaceutical and healthcare industry. Following the presentation, Marchueta moderated a round table entitled Women’s Health: From Research Gap to Innovation Opportunity together with the founder of HappySneeze and Roche’s Global Director Engineering Platform, Laura Vidal, and the Patient and User Relations Director of the Hospital de la Santa Creu i Sant Pau, Arantxa de la Peña. During the conversation, they explored the persistent shortcomings in research, diagnosis and treatment, and how to address them through real examples and emerging solutions that are already generating impact.
Innovation applied to the care setting also played a leading role in the round table Turning Innovation into Patient Impact, moderated by Orlando Vergara, professor at EAE Business School Barcelona, Pharma & Healthcare Strategist and founder of BBE.
The session featured the participation of Elisabet del Valle, CEO and co-founder of Onalabs; Manuel Laguía, Business Development Manager at the Vall d'Hebron Institute of Research (VHIR); and Laura Lizama, CEO and co-founder of Heecap.
Finally, a final round table entitled Healthcare Talent 2030: Skills for a Transforming Health Ecosystem was held, addressing the future of talent in the healthcare sector. The Director of the Career Development Center at EAE Business School Barcelona, Jennifer Gaviria, moderated the debate on emerging professional profiles and the essential skills required in a rapidly evolving environment, marked by digital transformation, value-based healthcare and biomedical innovation. The session featured the participation of Talengo’s Healthcare & Life Sciences Partner, Berta Arisó; AstraZeneca’s Global Talent Acquisition Lead, Elina Crespi; and Reig Jofre’s Global Business Unit Head, Alex Sanfeliu.
With this participation, EAE Business School Barcelona continues to strengthen its role as a bridge between education, leadership and innovation within one of the sectors undergoing the greatest transformation and growth globally.