Máster en UX & Customer Experience
- Full Time
- 60 ECTS
- October 2023
- 10 Months
Máster en UX & Customer Experience
This Master is taught completely in Spanish. For further information, please visit Máster en UX & Customer Experience
EAE Barcelona’s Master in UX & CX gives you a 360º vision of the User Experience (UX) and Customer Experience (CX), enabling you to become a trailblazer in the creation and design of innovative products, services and experiences.
From the conceptualization and design of intuitive, usable interfaces to provide the best experience for the end user, right through to the strategic role of the customer experience in companies. The participants analyse and create memorable experiences that build loyalty, with a 100% customer-centric approach designed to generate the maximum customer satisfaction and creating a great competitive advantage compared to the competition.
The Master in User Experience and Customer Experience run by EAE Business School Barcelona is designed for professionals keen to discover the latest trends, tools and frameworks in order to boost their career within the field of product, service and experience design, gaining an in-depth understanding of disciplines such as user research, creativity, information architecture, usability, prototyping and user interface design (UI).
This is the only program that combines the functional vision of the UX and the strategic perspective of the CX.
You will work on real cases in which you will have to achieve different solutions and give it your very best.
On creativity, SEO/SEM, Design Ops, Agile methodologies, Project Management, UX writing and content strategy, UX leadership and management, Lean Startup, Storytelling and Portfolio communication and Lego Serious Play, among other key topics.
You will gain a command of key prototyping tools such as Figma, Figjam, Marvel, Invisio and Pop, as well as gaining insight into measuring and visualizing the Customer Experience (Customer Journey Map, empathy map, user persona).
You will learn alongside lecturers who are professionals currently working in the field, with extensive experience and positions of high responsibility un internationally acclaimed companies such as IKEA, SEAT, IZO, etc.
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