Master in Digital Marketing & Growth Hacking
- Multiples Modalities
- October 2025
- 10 months
- Spanish & English
Master in Digital Marketing and Growth Hacking
Drive innovation in Digital Marketing and accelerate business growth
Digital channels have become the main driver of companies’ business development. Within this ever-changing context, growth hacking and digitization are crucial for excelling in a competitive market. EAE Barcelona’s Master in Digital Marketing and Growth Hacking gives you advanced training in key areas such as content marketing, search optimization (SEO/SEM) and data analytics, equipping you to optimize campaigns and lead digital projects.
This program focuses on creating innovative strategies that integrate the user experience, e-commerce and marketplaces. The program’s pragmatic approach, based on real projects, enables you to apply everything you learn right from the very first day, ensuring that you gain practical competencies in line with the current demands of the digital market.
Study in an international and changing environment, excelling as a leader in Digital Marketing and growth strategies!
Program Objectives
The objective of the Master in Digital Marketing and Growth Hacking is to train professionals equipped to:
- Design innovative digital strategies, incorporating techniques such as SEO, SEM and content marketing to boost influence in a competitive digital setting.
- Promote the integration of digital and traditional media, leading projects based on omnichannel strategies aligned with the company’s objectives
- Apply advanced digital tools and methods to analyse trends, interpret data and make well-reasoned decisions in a changeable digital environment.
- Create customer-centric strategies using advanced techniques to increase conversion and maximize the impact of digital campaigns.
- Implement sustainability and ethical principles in online campaigns, aligning marketing strategies with the demands of the markets and corporate values.
- Running e-commerce projects with a particular focus on logistics and customer service.
Why choose EAE Barcelona?
Study in one of Europe’s leading innovation and technology hubs, home to global events like the Mobile World Congress.
Our professors have solid professional and academic experience, providing you with real and applicable knowledge for the corporate and entrepreneurial world
Build a strong network of contacts through our events and international community of students, professors, and leading companies
EAE holds prestigious accreditations, and our alumni network is present in companies worldwide
Develop your career according to your aspirations with the support of our Career Development Center or our Entrepreneurship and Innovation Hub
Our Master in Marketing Digital & Growth Hacking is recognized by the best international rankings
EAE Business School stands out in the most relevant national and international rankings, thanks to its prestige, academic excellence and global projection.
EAE Business School Rankings 2024
EAE Business School is accredited by the Spanish Association of Business Schools (AEEDE), a mark of academic excellence that distinguishes the best business schools in Spain. This recognition confirms that our programs meet the highest quality standards, aligned with the needs of the global business market.
Who is the program designed for program?
To access the Master in Digital Marketing and Growth Hacking, candidates must have:
- A university qualification with previous knowledge of the subject.
- Accreditation of extensive professional experience related to this discipline.
Why take this Master in Digital Marketing and Growth Hacking?
- You will develop a strategic vision of Digital Marketing, in line with the latest trends in the sector in a highly competitive market.
- You will gain skills to implement innovative growth strategies with a pragmatic perspective that equips you to tackle real projects from the very first day.
- You will study in an international environment, working alongside classmates and specialists who will expand your network of professional contacts and your global vision.
- You will specialize in fundamental aspects, such as the user experience and customer journey, enhancing the link between brands and consumers in digital settings.
- You will gain in-depth insights into advanced Digital Marketing techniques that will prepare you to lead digital transformation projects.
Timetable
Full Time
< October 2025 >
(On Campus)
10 months
From Monday to Thursday and two Fridays every month (intensive morning timetable)
Part Time
< October 2025 >
(On Campus + Flexible)
10 months
Tuesday and Thursday afternoons
Hybrid Learning
< October 2025 >
(Remote + Residential)
10 months
Remotely, Monday, Wednesday and Friday every week, plus a 5-week residential stage in Barcelona
Study Programme
Growth Hacking & E-commerce
- Growth Hacking: the Scientific Method
- E-Commerce: Supply, Demand, Channels, Markets and Marketplaces
Martech Strategies & Growth Marketing
- Marketing on Search Engines (SEO), Apps (ASO) and Ads (SEM)
- Inbound Marketing and Social Selling
- Artificial Intelligence and Growth Hacking Strategy
Digital Business: UX Design and Marketing Automation for Customer Loyalty
- UX Development in E-Commerce
- Marketing Automation and Martech Tools
Strategic Decision-Making
- Data Analytics & CRO
- Global Business Management
Master’s Thesis
- The Master’s Thesis gives students the opportunity to apply all the knowledge acquired over the course of the Master, combining research, creativity and strategic analysis to develop a viable financial plan for a real organization. This project enables students to connect theory and practice, transforming everything they have learned into innovative, cutting-edge propositions. Find out more.
Growth Hacking & E-commerce
- Growth Hacking: the Scientific Method
- E-Commerce: Supply, Demand, Channels, Markets and Marketplaces
Martech Strategies & Growth Marketing
- Marketing on Search Engines (SEO), Apps (ASO) and Ads (SEM))
- Inbound Marketing and Social Selling
- Artificial Intelligence and Growth Hacking Strategy
Digital Business: UX Design and Marketing Automation for Customer Loyalty
- UX Development in E-Commerce
- Marketing Automation and Martech Tools
Strategic Decision-Making
- Data Analytics & CRO
- Global Business Management
Master’s Thesis
- The Master’s Thesis gives students the opportunity to apply all the knowledge acquired over the course of the Master, combining research, creativity and strategic analysis to develop a viable financial plan for a real organization. This project enables students to connect theory and practice, transforming everything they have learned into innovative, cutting-edge propositions. Find out more.
Management and Leadership of the Organization
- Market research, information management and decision-making
- Financial impact of strategic decisions
- Commercial and marketing process in organizations
Strategic Marketing Management
- Marketing in digital environments
- Customer and Ket Account Management
- Communication strategies
Online Business Development
- The digital ecosystem
- Marketing for attracting, converting and retaining customers and building loyalty
Master’s Thesis
- The Master’s Thesis gives students the opportunity to apply all the knowledge acquired over the course of the Master, combining research, creativity and strategic analysis to develop a viable financial plan for a real organization. This project enables students to connect theory and practice, transforming everything they have learned into innovative, cutting-edge propositions. Find out more.
Degree
According to modality
Format: Full Time
- Credits: 60 ECTS
- Language: Spanish & English
Format: Part Time
- Credits: 60 ECTS
- Language: Spanish
Format: Hybrid Learning
- Credits: 60 ECTS
- Language: Spanish
One master, two qualifications: EAE and UdL
On successful completion of the program, you will obtain a double qualification:
Full Time / Part Time
- Institutional Master in Digital Marketing & E-Commerce, from EAE Business School.
- Institutional Master in in Continuous Learning in Digital Marketing & Growth Hacking, from the Universitat de Lleida (UdL)
Hybrid Learning
- Institutional Master in Digital Marketing & E-Commerce, from EAE Business School.
- Official Master in Marketing Management, Majoring in Online Marketing and E-Commerce, from the Universitat de Lleida (UdL)
Click here to consult the Registry of Universities, Schools and Qualifications (RUCT).
Master Director
Alejandro Alegret
PhD specializing in Distribution and Sales Strategies from UIC. PDD from IESE. Economist from UB and Nottingham Trent University. Over 15 years of experience in Trade Marketing in sectors such as Consumer Goods and Parapharmacy. Currently works as a consultant on commercial organization and corporate strategy projects.
Armando Salvador
Bachelor’s Degree in Computer Engineering from the Universidad Autónoma de Barcelona in 2010. Co-Founder of eComm360 SL, an agency specializing in E-Commerce and PrestaShop with an annual turnover of over a million euros for several consecutive years. Customer Success for Europe at VTEX, an SAAS platform for creating high-performing e-commerce.
Andrés Nuñez
Specialist in creating business acceleration models in omnichannel settings. BBA and MBA from ESADE, Executive Development Program at IESE, Master in Digital Marketing from ESIC and Master in Neuromarketing from UNIR. Over 30 years’ experience in Mass Market, Retail, Pharma, Sports and Service in executive positions and as a corporate strategy consultant.
Your career success starts here.
At our Career Development Center and Entrepreneurship Hub, you'll receive personalized advice and tailored training to boost your employability. No matter which path you choose, we help you go far and expand your opportunities internationally.
The numbers that support us
Professional Prospects of the Master in Márketing Digital & Growth Hacking
55% of our students found job opportunities before graduating and 45% after graduation
Explore the professional prospects that will give you the opportunities that you deserve:
- Digital Marketing Manager
- Growth Hacker
- E-commerce Manager
- Social Media Manager
- SEO/SEM Specialist
- UX Designer
- Marketing Automation Specialist
- Digital Strategist
Where do EAE Students Work?
Students on EAE Barcelona’s Master in Digital Marketing & Growth Hacking excel as leaders in top companies at a global level. You can be next to take the leap! The companies where our graduates work include:
Admission Process
Initial information (admission)
Once completed, we’ll assign you one of our expert advisors that will get in touch with you.
Interview with the Admissions Department
We’ll evaluate your professional and academic profile and, together, we’ll assess your eligibility for advancing towards a Master’s level based on your professional goals.
Formal presentation of the admission form
- Updated CV
- Motivation Letter
- Academic and/or Professional Letter of Recommendation
- Last/Ongoing Degree Certificate
- Admission Test (if required)
- Language Certificate (if required)
Admissions Committee
Your advisor will be in charge of defending your application in front of the Committee.
Process resolution:
We’ll inform you of the result of the process.
Booking and assigning you a spot
You will have 5 days to pay the enrollment fee to secure your spot
Frequently asked questions related to the Master in Digital Marketing & Growth Hacking
The master's program teaches growth hacking strategies through practical projects, where students design and execute accelerated growth tactics. This includes funnel optimization, experimentation with digital tools, and the use of data to maximize results.
Students develop skills in SEO, SEM, web analytics, marketing automation, and campaign optimization. Additionally, they gain competencies in experimentation, customer retention strategies, and project management focused on digital growth.
Graduates can take on roles such as growth hacking specialists, digital campaign managers, strategic marketing consultants, or digital data analysts, leading projects that drive the sustainable growth of digital businesses.
The master's program combines theoretical classes with practical projects, simulations, and real case analysis, allowing students to directly apply growth hacking and digital marketing techniques in business scenarios.
The master's includes practical training in tools such as Google Analytics, HubSpot, SEMrush, and automation platforms, providing students with hands-on experience with essential technologies for implementing advanced digital strategies.
