Máster en IA Aplicada a Negocio
Para profesionales que buscan aplicar la IA en el mundo empresarial
- Octubre 2026
- 1 año académico
- Español
- Hybrid Learning
70% de plazas reservadas
8 plazas disponibles
El Máster en IA Aplicada a Negocio es un programa diseñado para formar a profesionales capaces de utilizar la Inteligencia Artificial como palanca estratégica para diseñar, escalar e innovar modelos de negocio. Combina visión directiva y dominio tecnológico para comprender cómo la IA aumenta la competitividad, la eficiencia y la capacidad de transformación de las organizaciones.
A lo largo del programa trabajarás con las herramientas más utilizadas en proyectos reales de inteligencia artificial y analítica avanzada, como Python, Google Antigravity y Microsoft Azure, integrando su aplicación en la estrategia, la toma de decisiones y la innovación empresarial
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Integra la IA en decisiones estratégicas
Aplica la inteligencia artificial para optimizar la toma de decisiones y generar ventajas competitivas en cualquier organización
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Domina tecnologías y modelos de analítica
Aprende a utilizar las principales herramientas, algoritmos y modelos de analítica para transformar datos en valor de negocio.
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Lidera transformación con datos
Impulsa iniciativas de innovación liderando proyectos que conviertan los datos en resultados empresariales medibles.
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Desarrolla liderazgo con IA
Fortalece las competencias directivas necesarias para liderar equipos y organizaciones en la era de la inteligencia artificial.
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Visión global con enfoque ejecutivo
Desarrolla una perspectiva integral del negocio para afrontar retos estratégicos en entornos internacionales y cambiantes.
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Flexibilidad para profesionales en activo
Compatibiliza tu desarrollo profesional con un formato híbrido diseñado para adaptarse a tu ritmo y responsabilidades.
Is This Master’s Degree Right for You?
If you want to understand how to apply Artificial Intelligence to create value for companies, this master’s degree is designed for professionals like you.
This master’s degree is designed for professionals who:
- Lead or participate in AI or digital transformation initiatives.
- Want to progress into data-driven strategic roles.
- Need to integrate AI into decisions, processes or products.
- Come from business, technology, product, consulting or data-related backgrounds.
- Are looking for executive education with a global perspective and an applied approach.
Why Study a Master’s Degree in AI Applied to Business?
AI is no longer a technology of the future: it is the driving force shaping companies’ competitiveness and capacity for innovation. Without a management perspective capable of integrating it, organisations risk falling behind.
The Master’s in AI Applied to Business addresses this need by preparing you to lead AI projects from a strategic perspective, make informed decisions and guide your organisation in a data-driven environment.
Why choose EAE Barcelona?
EAE Barcelona is a business school that drives professional growth through executive education connected to the realities of the business world. Our approach combines academic rigour, a global perspective and a methodology designed to turn learning into impact.
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Aprendizaje aplicado
Una metodología práctica basada en retos reales que prepara a los profesionales para tomar decisiones que transforman el negocio.
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Conexión con la industria
Colaboración constante con empresas líderes en tecnología, consultoría e innovación.
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Barcelona como ecosistema
Uno de los hubs europeos más dinámicos en digitalización, emprendimiento e inteligencia artificial.
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Comunidad internacional
Estudiantes y profesionales de más de 100 nacionalidades que amplían la mirada y enriquecen cada proyecto.
Prepare for Professional Certifications
Microsoft Azure AI Fundamentals (AI-900)
The master’s degree prepares you for the Microsoft Azure AI Fundamentals (AI-900) professional certification, designed to validate your understanding of the fundamentals of Artificial Intelligence applied to business environments and cloud solutions.
Throughout the programme, you will explore key concepts such as Machine Learning, responsible AI, cognitive models and AI services in Microsoft Azure. These topics are aligned with the content assessed in the certification and focused on real-world business applications.
*Obtaining the official certification is the student’s responsibility and must be completed directly through Microsoft.
Master Key AI Tools
Throughout the master’s degree, you will work with the environments and frameworks most widely used in real-world Artificial Intelligence and advanced analytics projects.
TensorFlow
Python
Microsoft Azure
Keras
PyTorch
Study Plan
- AI and Machine Learning for Business: Innovation, Competitiveness and Business Models
- Introduction to AI and Machine Learning in the Business Context
- Applications of AI and Machine Learning in Marketing and Sales
- Applications of AI and Machine Learning in Finance and Risk Management
- Applications of AI and Machine Learning in Finance and Risk Management
- Applications of AI and Machine Learning in Operations and Supply Chain Management
- Applications of AI and Machine Learning in Human Resources
- Developing New Business Opportunities with AI and Machine Learning
- Implementing and Managing AI Projects within Companies
- Ethics and AI Models: Governance and Trust
- Ethics in AI
- Customer Experience & Customer Journey and Their Ethical Implications
- Intelligent Interaction and Its Ethical Implications
- Cognitive Biases and AI Regulations
- Cloud Technologies and AI Platforms for Business Scalability
- Cloud Technologies
- API-Based AI Services
- Tools for Designing, Training and Managing the Lifecycle of AI-Based Systems
- Product Management & Project Management
- Fundamentals of Project Management
- Methodologies
- Scope, Time and Cost Management
- Quality and Risk Management
- Communication and Stakeholder Management
- Evaluation and Continuous Improvement
- Data Engineering – Data Strategy
- Data Engineering
- Data Cleaning and Preparation Techniques
- Algorithm Design and Applicability
- Design of Data-Driven Applications
- Object-Oriented Programming
- Machine Learning Application Development: Algorithms, Predictions and Decisions
- Linear Models
- Time Series
- Foundational Supervised Machine Learning Models
- Cross-Validation
- Foundational Unsupervised Machine Learning Models
- Risks and Limitations
- Deep Learning and Neural Networks Applied to Business
- Neural Network Design
- Neural Network Training
- Pre-Trained Models and Transfer Learning
- Generative AI
- Natural Language and Image Processing
- Text Normalisation and Dependency Parsing
- Recurrent Neural Networks and Transformers
- Dataset and Pre-Trained Model Repositories
- Generative Models
- Image Classification
Development of an applied project in which students integrate AI, business and strategy to solve a real challenge from their professional environment.
Degree
Upon successful completion of the Master’s in AI Applied to Business, you will receive a double qualification: an EAE qualification and an official qualification from the Universitat de Lleida, ranked the 16th-best university in Spain according to U-Ranking.
- EAE Business School’s own Master’s Degree in Continuing Education in AI for Business Strategy
- Universitat de Lleida (UdL)’s own Master’s Degree in Continuing Education in AI for Business Strategy
Advanced Specializations
Advanced Specializations enable you to complement the Master’s in AI Applied to Business with professional skills related to today’s business challenges, including data analytics, automation, innovation, project management, sustainability and digital transformation.
This additional training is designed to help you build a more versatile and distinctive professional profile by combining a strategic perspective on Artificial Intelligence in business with specialist areas connected to the most in-demand digital professions. Advanced Specializations are also enhanced through EAE Barcelona’s partnership with Mobile World Capital Barcelona, strengthening your connection with the technology and business ecosystem.
Develop the leadership that the digital world demands: one that integrates technological agility, designs forward-looking strategies, and makes decisions with a positive impact. More than just skills, you will adopt the mindset that enables you to lead transformation—not just be part of it. It is the bridge from professional to industry-leading expert.
- IA & Machine Learning
- Innovation Strategy
- Project Management & Agile
- Data-Driven Business Analytics
- Emprendimiento
- ESG & Sustainability
Designed to deepen expertise in strategic areas and strengthen your technical profile. Become a go-to professional who solves the most complex industry challenges and makes a difference in high-impact projects.
- Digital Business Transformation
- International Markets
- Product Management
- Fintech
- Big Data Tools & Applications
- Business Analytics & Data Science
- DEI Strategy
- Marketing Digital Avanzado
Added value thanks to Mobile World Capital Barcelona
As an Official Talent Hub of MWCapital, your Advanced programmes are delivered with a real focus on Barcelona’s technological and business ecosystem, strengthening your professional visibility and connection with the sector.
Rankings y Acreditaciones
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QS Stars
QS Stars es un sistema internacional que evalúa calidad académica, empleabilidad e internacionalización. EAE Barcelona ha obtenido 4 estrellas en esta evaluación global.
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EFMD Global Member
EFMD Global es una de las principales redes internacionales de educación empresarial. EAE Barcelona forma parte de esta red alineada con estándares globales de calidad.
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Positive Impact Rating
El Positive Impact Rating reconoce a las escuelas de negocios comprometidas con el impacto social y la sostenibilidad. EAE Barcelona refuerza su posicionamiento en criterios de impacto positivo y sostenibilidad.
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Bloomberg Businessweek Best B-Schools
EAE Barcelona figura en el ranking Bloomberg Businessweek Best B-Schools, que reconoce a las escuelas de negocios líderes a nivel global.
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merco
Nuestra reputación ha sido reconocida por merco a través de mercoTALENTO, mercoTALENTO UNIVERSITARIO, mercoRESPONSABILIDAD ESG y mercoEMPRESAS, estos monitores de reputación reconocen la capacidad para atraer talento, la valoración de los universitarios, el compromiso con la sostenibilidad y la excelencia reputacional.
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Times Higher Education (THE)
Es uno de los referentes mundiales en la evaluación de instituciones de educación superior. Sus rankings reconocen la excelencia académica, la calidad de la enseñanza, la investigación, la proyección internacional y el impacto de universidades y escuelas de negocio.
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Positive Impact Rating (PIR)
Evalúa a las escuelas de negocio según su contribución a la sociedad y la sostenibilidad, a partir de la valoración de sus estudiantes. Este reconocimiento destaca el compromiso institucional con el impacto positivo, la responsabilidad social y la formación de líderes comprometidos con un futuro sostenible.
Salidas profesionales
El Máster en IA Aplicada a Negocio te prepara para asumir roles estratégicos en empresas que quieren integrar la inteligencia artificial en sus procesos, productos y modelos de decisión. A lo largo del programa desarrollarás una visión práctica para conectar tecnología, datos y objetivos de negocio, identificando oportunidades reales de transformación y crecimiento.
Esta formación está orientada a perfiles que buscan evolucionar hacia posiciones híbridas entre estrategia, innovación y tecnología, con capacidad para liderar proyectos de IA, coordinar equipos multidisciplinares y convertir el potencial de la inteligencia artificial en impacto empresarial.
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AI Strategist
Define cómo y dónde la IA crea valor en una organización, traduciendo capacidades tecnológicas en ventajas competitivas reales.
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Business Data Leader
Convierte datos en decisiones: gobierna los activos de información de la empresa y los pone al servicio de los objetivos de negocio.
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Digital Transformation Manager
Lidera el cambio organizacional que permite a una empresa operar, competir y crecer en un entorno digitalmente acelerado.
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Product Lead (IA)
Diseña y lleva al mercado productos inteligentes, equilibrando viabilidad técnica, necesidad del usuario e impacto en el negocio.
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Consultor/a en Inteligencia Artificial aplicada
Diagnostica los retos de sus clientes e implementa soluciones de IA que generan resultados medibles en sus procesos y modelos de negocio.
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Business Innovation Manager
Identifica oportunidades de transformación antes de que se vuelvan urgentes y construye los modelos que mantendrán a la empresa relevante.
Master’s Programme Director
Pau Sabaté
- Degree in Business Administration, with extensive experience in FMCG and consumer panels.
- Expert in Advanced Analytics & Shopper Insights at companies such as PepsiCo.
Acompañamiento al alumno
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Masterclasses con expertos
Directivos que aplican IA en decisiones reales de negocio.
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Metodología flexible
Compatible con profesionales en activo y orientada a la práctica
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Acompañamiento integral
Mentorización académica y apoyo desde carreras profesionales para impulsar tu perfil
Admissions process
Requirements
General admission regulations and procedures
The regulations and procedures governing admission to UdL master's programmes are detailed in the following link:
More information
Admission criteria and procedures for the programme
The general admission requirements and procedures for this University Master's degree are established in the Regulations on access, admission, and enrolment for university master's programmes at the EAE Barcelona University Centre:
More information
Criteria for credit recognition and transfer
The regulations and procedures governing the recognition and transfer of credits for UdL master's programmes are detailed in the following link:
More information
Financial aid and scholarships
At EAE Business School, we believe in talent and want to help you achieve your goals. That is why we offer different types of scholarships for students who demonstrate excellence, leadership and commitment.
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Beca excelencia académica
Dirigidas a estudiantes cuyos expedientes académicos demuestren un destacable empeño y dedicación.
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Beca mujer directiva
Dirigidas a mujeres que hayan desempeñado o desempeñen puestos directivos con anterioridad o al tiempo de sus estudios en la Escuela, y cuyos expedientes académicos demuestren un destacable empeño y dedicación.
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Beca emprendimiento
Dirigidas a estudiantes que sean socios fundadores o socias fundadoras de una empresa activa que haya existido, como mínimo, durante un año fiscal, y cuyos expedientes académicos demuestren un destacable empeño y dedicación.
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Beca estudiante con discapacidad
Dirigidas a estudiantes con una discapacidad mínima acreditada del 33%, y cuyos expedientes académicos demuestren un destacable empeño y dedicación.
Preguntas frecuente del Máster en IA Aplicada a Negocio
The Global Executive Master’s is designed for professionals and executives seeking to apply AI to business strategy through a flexible hybrid format that is compatible with their professional commitments.
By contrast, the Full-Time Master’s in Artificial Intelligence & Machine Learning for Business is an on-campus programme with a greater technical focus, designed for more junior professionals or those undergoing a career transition.
Previous technical experience is not required, although familiarity with business or digital transformation environments is recommended.
The master’s degree combines a 50% business and 50% technology approach, with a gradual learning curve.
Previous technical experience is not required, although knowledge of business or digital transformation is recommended.
The programme is designed to balance Artificial Intelligence theory with its practical application in the business world, making it suitable for experienced professionals from business, technology and consulting backgrounds.
Yes. The programme is designed for working professionals, with sessions distributed throughout the week, a flexible workload and a practical approach.
El Máster en IA Aplicada a Negocio combina teoría teoría y práctica, ofreciendo a los profesionales la oportunidad de trabajar en proyectos reales y casos de estudio. A lo largo del programa, los estudiantes utilizan herramientas como Python, SQL y plataformas en la nube para resolver problemas empresariales concretos, desarrollando habilidades prácticas que pueden aplicar directamente en sus roles actuales.
The Global Executive Master’s in AI for Business Strategy combines theory and practice, giving professionals the opportunity to work on real projects and case studies.
Throughout the programme, students use tools such as Python, SQL and cloud platforms to address specific business challenges. This allows them to develop practical skills that can be applied directly to their current positions.
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